Sales and Marketing Archives - Page 4

84% of Ad Choices participants now complying with ad tracking standards

More Canadian online advertisers are complying with the AdChoices Accountability program than ever, Ad Standards has found. According to the industry organization's latest "AdChoices Accountability Program 2017 Compliance Report," released on March 7,

Published on: March 12th, 2018 Eric Emin Wood

Juniper launches cryptocurrency, founder says ‘we’re 100% not sure it’s going to work’

TORONTO - Since launching in January, Juniper Life Insurance - a company that lets people purchase term insurance online - has proven it’s not afraid to experiment and watch those experiments fail. It’s the

Published on: March 8th, 2018 Alex Coop

How Salesforce, Microsoft, Google, and others marked International Women’s Day 2018

Salesforce.com Inc. used this year's International Women's Day to remind employees and collaborators that in 1987, only 20 per cent of employees working in Science, Technology, Engineering, and Math (STEM) fields were female

Published on: March 8th, 2018 Eric Emin Wood

Shopify responds to critical take on drop shipping in Reply All podcast

Many Canadians might have heard of Ottawa-based Shopify as a successful ecommerce software startup that's attracted a large international client base, but the most recent episode of Gimlet Media's Reply All mentioned Shopify in

Published on: March 8th, 2018 Brian Jackson

Canada is the perfect place to innovate, Amazon’s head of Canadian advertising says

TORONTO - Tamir Bar-Haim was nervous about continuing his career in Toronto after working out of Amazon’s corporate headquarters in Seattle. Canada was home, and the idea of relocating his family was enticing.

Published on: March 7th, 2018 Alex Coop

82% of Canadians believe data sharing enhances democracy, but 39% don’t want to share their own – OVH

There may be no limit to the information online consumers will provide in exchange for an improved shopping experience, but the population at large is a bit more reluctant, even as it acknowledges

Published on: March 7th, 2018 Eric Emin Wood

Nearly 9 out of 10 consumers willing to give up more personal info for better online shopping experiences

Consumers are okay with companies knowing more about them if it leads to a better online shopping experience. Some, in fact, are willing to give up their social security number, according to a

Published on: February 28th, 2018 Alex Coop

Hashtag Trending – California says yes to driverless cars; Apple pushes into healthcare; Google bans shopping searches for guns

California green lights driverless cars, Apple is making not-so-subtle strides into healthcare, and Google Shopping bans everything with the word gun in it.   For the first time, California will allow fully autonomous

Published on: February 28th, 2018 Alex Coop

Toronto firm’s AR tech featured in Samsung Galaxy S9 Bixby camera

BARCELONA - Toronto-based ModiFace is seeing its augmented reality makeup technology receive what is likely its biggest closeup yet, with direct integration into the Samsung Galaxy S9 and S9 Plus camera. ModiFace's AR

Published on: February 27th, 2018 Brian Jackson

Hashtag Trending – FCC’s net neutrality repeal is official, Kylie Jenner slays Snapchat, MIT created living plant lights

The FCC is ready to officially repeal net neutrality this April, Snapchat takes a huge market value hit after Kylie Jenner says she isn’t using the app anymore, and MIT has succeeded in

Published on: February 23rd, 2018 Alex Radu

Smartphone sales record first-ever decline in Q4 2017

The fourth quarter of 2017 saw worldwide sales of smartphones decline for the first time since 2004, according to Gartner’s latest smartphone market report. There are two main factors why this happened, says

Published on: February 22nd, 2018 Alex Coop

Retailers and restaurants turn to Apple hardware to improve in-store sales

If you had to bet on the next move of an entrepreneur that's coming fresh off building up a successful e-commerce business, you probably wouldn't put money on building a startup that wants

Published on: February 21st, 2018 Brian Jackson

Canadians love to spend money online on Valentines, says Mastercard

When love is in the air, Canadians do a lot of shopping online, according to Mastercard’s annual Love Index. E-commerce transactions jumped by 216 per cent in Canada on Valentine’s over the past three

Published on: February 14th, 2018 Alex Coop

Want to reach a younger audience? Advertise outside of Facebook, expert says

Facebook is still the king of social media, but different platforms are grabbing the attention of its younger generations, and advertisers have taken notice. “Advertisers are concerned about fishing where the fish are,

Published on: February 13th, 2018 Alex Coop

Top Hat, Shopify rethink recruitment strategies for top sales talent

Two fast-growing tech startups based in Ontario launched new, unique approaches to recruiting talent this past week - one created its own "Sales University," the other launched a careers page that applies to you.

Published on: February 9th, 2018 Brian Jackson