Sales and Marketing Archives - Page 4

Apple tags the Rock to promote Siri

What better way to teach the masses about the applications of Siri than to team up with Hollywood's number one star and the world's busiest man, Dwayne "The Rock" Johnson? With its "Dominate

Published on: July 24th, 2017 Alex Radu

Sun Life partners with Toronto Raptors for Type 2 Diabetes awareness

The Sun Life Financial patch that will be seen on the Toronto Raptors jerseys for the next three seasons is more than just a simple advertisement. The partnership between the two organizations aims

Published on: July 20th, 2017 Alex Radu

The next job being eaten by AI: graphic design

Technological innovations are increasingly making traditional jobs obsolete, and it looks like the already tech-savvy industry of graphic design could be next. Toronto-based startup Logojoy’s online artificial intelligence (AI) platform provides premium and

Published on: July 20th, 2017 Mandy Kovacs

MediaValet lets marketers securely share their most valuable data

With the digital ecosystem expected to double in size every two years and multiply 10-fold between 2013 and 2020 - from 4.4 trillion gigabytes to 44 trillion gigabytes - largely due to the

Published on: July 17th, 2017 ITBusiness Staff

SurveyMonkey debuts 4 new and redesigned services for enterprise, retail, education markets

Forget big data - online survey software developer SurveyMonkey wants to be known as the number-one provider of "people-powered data," and on Monday unveiled four new and redesigned services using the concept as

Published on: July 17th, 2017 Eric Emin Wood

How Dimensional Strategies helps enterprises track their customers

Dimensional Strategies Inc.'s commitment to helping enterprises keep track of customer behaviour and measure themselves against the competition has earned it a CDN Channel Elite Award nomination for Solution Provider of the Year.

Published on: July 13th, 2017 ITBusiness Staff

Moneris data reveals just how much extra Canadians spent on #Canada150

This year's July 1 weekend, which officially marked 150 years since Confederation, was a very profitable one for Canadian merchants - and Moneris Solutions has the numbers to prove it. According to data

Published on: July 12th, 2017 Eric Emin Wood

Guess what the most popular item was on Amazon Prime Day

To the surprise of no one, Amazon Inc. has revealed that its Echo speaker was the best seller on the company's third annual Prime Day. The basic Echo model was discounted by a

Published on: July 12th, 2017 Alex Radu

Controversial provision suspended, but CMOs should still comply with CASL

With Canada’s Anti-Spam Law (CASL) scheduled to take effect on Canada Day, CMOs will be happy to know that a controversial provision that could have allowed residents to file class-action lawsuits worth millions

Published on: June 30th, 2017 Eric Emin Wood

Talent shortfall, funding crunch could slow Canada’s VR sector, report warns

Canada’s virtual reality sector is in a sweet spot to capitalize on mass consumer adoption of VR technology, according to a new study. But the same research predicts that tipping point is still

Published on: June 27th, 2017 Christine Wong

Apple teams up with Nuance for new business chat

Apple is taking the popularity of its iMessage platform into the business ecosystem on iOS 11 through a partnership with Nuance Communications, Inc. The new Business Chat will allow businesses to connect with

Published on: June 27th, 2017 Alex Radu

Digital transformation is changing the relationship between businesses and customers

Customers are increasingly expecting businesses to have digital features, such as a website that’s also mobile-friendly, and a digital way to pay for products or services on any platform. But possibly more importantly,

Published on: June 15th, 2017 Mandy Kovacs

Twitter highlights 40 Canadian execs who stand out on social media – and how you can too

Social media can be a valuable tool for executives looking to boost their company's public profile - and Twitter Canada managing director Rory Capern has a list that proves it. In a June

Published on: June 12th, 2017 Eric Emin Wood

Joy is bad for business, and other insights from Unbounce’s deep dive into consumer emotions

Joy might be the ideal emotion to spread in real life, but when it comes to advertising it can actually be a detriment, according to a report by Vancouver-based Unbounce. Back in March,

Published on: June 9th, 2017 Eric Emin Wood

Unbounce is on a quest to rehabilitate the pop-up

Oli Gardner knows what you’re thinking. Hear him out. The co-founder of Vancouver-based marketing service provider Unbounce believes that when used properly, the much-maligned pop-up can be of equal or greater benefit to

Published on: June 8th, 2017 Eric Emin Wood