Sales and Marketing Archives - Page 4

Going for trust and transparency in AI

CMO Talks with NuEnergy.ai Healthcare Lead Orchid Jahanshahi At a time when artificial intelligence (AI) is moving from the realm of fantasy to practical application, NuEnergy.ai Healthcare Lead Orchid Jahanshahi says the issues

Published on: August 17th, 2020 Glenn Weir

Coffee shop owner says Shopify saved her business, suggests other business owners take advantage of free tools

The impact of COVID-19 has been especially hard on businesses that rely on foot traffic for their survival. Nia Bangala, owner of a coffee shop Congo Coffee & Beignets in Cabbagetown, Toronto that

Published on: August 6th, 2020 Pragya Sehgal

Amazon was the only major publisher in Canada to report ad revenue growth during COVID, according to new report

The Standard Media Index (SMI) has recognized Amazon as the only major publisher in Canada to report ad revenue growth during COVID-19. The company has experienced a year-over-year increase of 43 per cent.

Published on: July 29th, 2020 Pragya Sehgal

North’s Focals to shut down a month after its acquisition by Google

A month after getting acquired by Google, North Focals announced today that it's "winding down" its smart glasses product and the Focals app. North also noted in the announcement that after July 31,

Published on: July 28th, 2020 Pragya Sehgal

Canada is cramming years worth of modernization into months, but experts say the country’s scale-up problem lingers

While the pandemic led to thousands of businesses in Canada experiencing the fast track to digital transformation, industry leaders remain concerned about Canada's ongoing inability to generate unicorns and lead the world's digital

Published on: July 28th, 2020 Pragya Sehgal

Consumers have never been more suspicious, but it’s also a great time for marketers to experiment, experts say

Discourse on social media is changing for everyday users and advertisers alike, and social media platforms like Facebook and TikTok continue to face scrutiny. The Facebook boycott and the trending #StopHateForProfit stems from

Published on: July 22nd, 2020 Baneet Braich

Tom’s Thoughts – What Canadians will be missing without the Microsoft Store

Ten years after it opened its doors in 2009, Microsoft recently announced that several Microsoft Stores are shutting down, including all seven in Canada, sparing just four as experience centres for its products.

Published on: July 10th, 2020 Tom Li

Powering the connected store through technology

CMO Talks with Tulip VP Marketing Pouneh Hanafi Canada’s retail sector is undergoing transformation. During a recent CMO Talks podcast with ITWC President and CEO Fawn Annan, Tulip VP Marketing Pouneh Hanafi discussed

Published on: June 29th, 2020 Glenn Weir

Navigating the shifting ground in sales and marketing – CMO Talks with IDC Program VP Karsten Weide

The pandemic has impacted almost every industry. In a recent CMO Talks podcast conversation with ITWC President and CEO Fawn Annan, IDC Program VP, Media & Entertainment Karsten Weide added marketing and advertising

Published on: June 11th, 2020 Glenn Weir

Google Canada says it will expand ShopHere program across Canada

Google Canada says it's committing $1 million to expand Digital Main Street’s ShopHERE program nationally in an attempt to help get 50,000 small businesses online by 2021.  The tech giant announced the expansion

Published on: May 28th, 2020 Pragya Sehgal

Finding the balance with AI use in marketing – CMO Talks with Kira Systems CMO Vinay Nair

More and more business leaders are seeing AI as something with the potential to evolve economies and the way companies operate. While Kira Systems CMO Vinay Nair may believe in AI’s potential, he

Published on: May 28th, 2020 Glenn Weir

Durham College to participate in siberXchange Live summit

Durham College, a partner of SiberX, is participating in the siberXchange Live Summit this week to showcase new opportunities in autonomous vehicle and cybersecurity research.  Mahdi Raza, the founder of SiberX, said that making sure

Published on: May 27th, 2020 Pragya Sehgal

Challenges and opportunities in the COVID era and beyond – CMO Talks with Wipro CMO Ved Bhat

The pandemic has had a huge impact on the economy. However, even with all that’s happened, Wipro CMO Ved Bhat sees opportunities for companies to stand apart, and to take their products and

Published on: May 1st, 2020 Glenn Weir

Shopify launches its own mobile shopping app

Shopify today announced the launch of its consumer app, simply named Shop.  The new shopping assistant combines features such as the discovery of local businesses, customized recommendations, purchase payment and tracking, the company

Published on: April 28th, 2020 Pragya Sehgal

Don’t rush into e-commerce because of COVID-19, says expert

With the COVID-19 crisis forcing retailers and restaurants to close their doors, some are thinking of shifting quickly to selling products online to bring in at least some revenue. But an expert warns

Published on: April 21st, 2020 Howard Solomon