Sales and Marketing Archives - Page 4

Now retailers can use Instagram Stories as an ecommerce platform

Instagram wants to help businesses use its Instagram Stories feature as a new retail platform. This week the social media network unveiled a feature that adds shopping tags to Instagram Stories - shopping

Published on: June 15th, 2018 Eric Emin Wood

Customer expectations at all-time high, Salesforce report finds

Customer expectations are at an all-time high, according to the Salesforce State of the Connected Customer report, released this week. A whopping 80 percent of customers said that the experience a company provides

Published on: June 8th, 2018 Lynn Greiner

GDPR deadline: 10 ways to show you’re preparing and why it’s not too late

LAS VEGAS -- If this is the first time you've heard that as of today, the European Union will begin enforcing the General Data Protection Regulation (GDPR), take a brief moment to freak

Published on: May 25th, 2018 Brian Jackson

LookBookHQ rebrands as Pathfactory, releases ‘content insight’ engine of same name

Toronto-based B2B firm LookBookHQ is rebranding itself while releasing what it calls the industry’s first "content insight and activation engine." That engine, also called PathFactory, will help B2B marketers identify the role content

Published on: May 8th, 2018 Eric Emin Wood

Salesforce CFO explains why companies need to meet the fourth industrial revolution head-on

TORONTO - If Salesforce.com Inc. president and CFO Mark Hawkins had one message for the audience watching his keynote at the first-ever Salesforce World Tour in Toronto, it was this: Adapt or die.

Published on: May 4th, 2018 Eric Emin Wood

People, not technology, is Canada’s ‘secret sauce’, Bains says at Salesforce World Tour

TORONTO - Navdeep Bains' May 3 appearance at Salesforce.com Inc.'s Toronto World Tour was short, but he made it count. While discussing the CRM giant's new $100 million USD investment into Canadian startups

Published on: May 4th, 2018 Eric Emin Wood

Salesforce announces $100 million USD investment fund for Canadian startups

TORONTO – Salesforce.com Inc. thinks Canada has the potential to become a world leader in the tech industry, and is putting its money where its mouth is. On Thursday the CRM giant announced

Published on: May 3rd, 2018 Eric Emin Wood

Cambridge Analytica shuts down, calls Facebook controversy ‘unfounded’

The company at the centre of Facebook Inc.'s recent privacy scandal is shutting down. In a Wednesday press release, London, U.K.-based Cambridge Analytica announced that it had "filed applications to commence insolvency proceedings

Published on: May 3rd, 2018 Eric Emin Wood

Facebook launches new integrations for Workplace to streamline admin processes and sharing information

Facebook may be in hot water right now, but its developers aren’t taking any time off. The company has announced several new capabilities for its Workplace application that will help it efficiently connect

Published on: May 3rd, 2018 Mandy Kovacs

Your job postings for sales positions are boring and full of clichés, expert says

After running 66 sales job ads through an online scorecard, recruiting expert Kim Benedict discovered nearly half them fell into the same traps - they were too long, masculine in tone and riddled

Published on: April 27th, 2018 Alex Coop

New Google study identifies 3 qualities that set marketing leaders apart

Regular ITBusiness.ca readers know the importance of taking a digital-first approach to marketing - but that's not the only lesson marketers can learn from the tech industry, according to a new Google-led study.

Published on: April 24th, 2018 Eric Emin Wood

Apple tags first Canadian company for its Business Chat service

With the release of iOS 11.3, Apple Inc. has launched its Business Chat service in beta for users in the U.S., and the Cupertino, Calif.-based tech giant has chosen a Waterloo-based company to

Published on: April 12th, 2018 Alex Radu

User trust in Facebook had plummeted before Cambridge Analytica scandal

It might have more than 18 million users in Canada, but Facebook has some work to do if it wants to regain their trust. According to the third annual CanTrust Index released Tuesday

Published on: April 10th, 2018 Eric Emin Wood

LinkedIn’s 5 pillars for building digital trust

"Building digital trust is crucial in driving success for companies," says Diana Luu, and as LinkedIn Canada's head of marketing solutions, she would know - over the years, her company has helped "thousands"

Published on: April 9th, 2018 Eric Emin Wood

Adobe wants to help customers meet data privacy standards – but are they doing enough?

LAS VEGAS - When asked to articulate his company's approach to data privacy, Adobe CEO Shantanu Narayen said he believes the software maker has "a responsibility and an obligation" to not just encourage

Published on: April 4th, 2018 Eric Emin Wood