On this page, you will find stories, blogs, podcasts, and videos focused on MarTech tools, the changing role of the Chief Marketing Officer (CMO), and sales as it applies to technology innovation. Specific story topics will include CMO profiles and advice. marketing automation, e-mail lists, social media marketing, the importance of brand, content tracking, location-based marketing, web analytics, lead management and digital analytics, advertising, and campaign management. CMO Digital is the home for CMO Talks, a twice-monthly podcast hosted by ITWC CEO & CMO Fawn Annan. Why not subscribe to the monthly newsletter and get the most recent MarTech news delivered directly to your inbox?
CMO Talks with NuEnergy.ai Healthcare Lead Orchid Jahanshahi At a time when artificial intelligence (AI) is moving from the realm of fantasy to practical application, NuEnergy.ai Healthcare Lead Orchid Jahanshahi says the issues
The Standard Media Index (SMI) has recognized Amazon as the only major publisher in Canada to report ad revenue growth during COVID-19. The company has experienced a year-over-year increase of 43 per cent.
While the pandemic led to thousands of businesses in Canada experiencing the fast track to digital transformation, industry leaders remain concerned about Canada's ongoing inability to generate unicorns and lead the world's digital
Discourse on social media is changing for everyday users and advertisers alike, and social media platforms like Facebook and TikTok continue to face scrutiny. The Facebook boycott and the trending #StopHateForProfit stems from
Ten years after it opened its doors in 2009, Microsoft recently announced that several Microsoft Stores are shutting down, including all seven in Canada, sparing just four as experience centres for its products.
CMO Talks with Tulip VP Marketing Pouneh Hanafi Canada’s retail sector is undergoing transformation. During a recent CMO Talks podcast with ITWC President and CEO Fawn Annan, Tulip VP Marketing Pouneh Hanafi discussed
The pandemic has impacted almost every industry. In a recent CMO Talks podcast conversation with ITWC President and CEO Fawn Annan, IDC Program VP, Media & Entertainment Karsten Weide added marketing and advertising
Google Canada says it's committing $1 million to expand Digital Main Street’s ShopHERE program nationally in an attempt to help get 50,000 small businesses online by 2021. The tech giant announced the expansion
Durham College, a partner of SiberX, is participating in the siberXchange Live Summit this week to showcase new opportunities in autonomous vehicle and cybersecurity research. Mahdi Raza, the founder of SiberX, said that making sure
Shopify today announced the launch of its consumer app, simply named Shop. The new shopping assistant combines features such as the discovery of local businesses, customized recommendations, purchase payment and tracking, the company