Sales and Marketing Archives - Page 4

Microsoft exceeds $100 billion in revenue for first time ever

Microsoft has surpassed $100 billion (all figures USD) in revenue for the first time in its history, thanks to the continued success of its cloud services. For the fourth quarter of 2018, the

Published on: July 20th, 2018 Meagan Simpson

Prime Day brings in record sales for Amazon

Despite website struggles, this year’s Amazon Prime Day broke sales records around the world. Within minutes of the sale opening on July 16th, Amazon’s website crashed, with online shoppers unable to access the

Published on: July 18th, 2018 Meagan Simpson

Just in time for ‘World Emoji Day,’ Facebook reveals the globe’s favourite emojis

In celebration of World Emoji Day, Facebook has released an infographic revealing the most popular emojis on both the social networking giant's main site and its mobile Messenger platform. Among the facts revealed

Published on: July 16th, 2018 Eric Emin Wood

Here’s how online retailers other than Amazon approached Prime Day

If you were an Amazon Prime customer, July 16, 2018 was the "Boxing Day of July." If you were an online retailer that wasn't Amazon? Not so much. Amazon's competitors made a greater

Published on: July 16th, 2018 Meagan Simpson

Salesforce adds chatbots to Service Cloud Einstein

Salesforce has added chatbots to its customer service platform. On Wednesday the company announced that its newest update to Service Cloud Einstein would include a full rollout of what it calls "Bots for

Published on: July 12th, 2018 Eric Emin Wood

You’re using social media wrong, Sprout tells CMOs

Social media marketing has long become standard practice for CMOs, but are their teams focusing on the right content? The Sprout Social 2018 Index report, released July 3 by the Chicago-based social media

Published on: July 11th, 2018 Eric Emin Wood

Chatbots to deliver $11B USD in annual savings for retail, banking, and healthcare sectors by 2023: Juniper

A recent study by Juniper Research has concluded that chatbots are one digital transformation investment that really pays off. According to the Hampshire, U.K.-based firm's July 3 research paper, "How chatbots will transform

Published on: July 11th, 2018 Eric Emin Wood

Hashtag Trending – Amazon opens Ottawa fulfillment centre; Musk’s ‘impractical’ contribution to the Thai soccer team rescue

A new update incorporates loading speed into Google’s search rankings. Amazon's planning a new Ottawa fulfillment centre that it says will create 600 jobs. And we tell you why Elon Musk ultimately didn’t

Published on: July 11th, 2018 Eric Emin Wood

Liferay leaps into digital customer experience market, seeks growth in Canada

Los Angeles-based open source software firm Liferay Inc. released a new version of its digital experience platform and launched a new analytics service on Tuesday. The software firm's new products, Liferay Digital Experience

Published on: July 10th, 2018 Brian Jackson

Hashtag Trending – Facebook gave 61 firms extended access to user data; Mario app makes $60M; Samsung devices sharing pics?

Facebook let 61 companies keep accessing user data, Cambridge Analytica-style, after officially banning the practice in 2014. Super Mario Run, a mobile app that Nintendo had the audacity to sell for $14 Canadian,

Published on: July 4th, 2018 Eric Emin Wood

These are the most important media channels to CMOs, according to Nielsen

A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's advertising dollars, while traditional media such as

Published on: June 29th, 2018 Eric Emin Wood

Google rebrands AdWords, Analytics 360, DoubleClick services

Google is revamping its advertising arm. In a blog post the company announced that it was retiring its AdWords, Analytics 360, and DoubleClick brands in favour of two new brands: Google Ads, which

Published on: June 28th, 2018 Eric Emin Wood

Shopify releases work chat app for online store owners

Shopify has officially released its mobile instant messaging app for business owners. Announced in May, Shopify Ping allows small business owners to communicate with employees and customers, run their businesses, and manage marketing

Published on: June 22nd, 2018 Eric Emin Wood

Hashtag Trending – Tesla being sabotaged, Uber tests new cheaper fare feature, autoplay video ads coming to Facebook Messenger

Tesla is apparently being sabotaged, Uber is testing a new feature that lets passengers wait for cheaper fares, and Facebook is putting autoplay video ads in your private messages. First up from LinkedIn

Published on: June 20th, 2018 Mandy Kovacs

Q&A: Western Union’s B2B marketing lead on why legacy brands should embrace digital transformation

As the head of customer and marketing for Western Union’s B2B division, Nicole Zimmermann has seen the impact of digital transformation on many a legacy company first-hand – including her own. A veteran

Published on: June 18th, 2018 Eric Emin Wood