Sales and Marketing Archives - Page 3

Updating a 130-year-old icon: Coca Cola CDO shares the company’s 4-step digital transformation plan

LAS VEGAS - You wouldn't think that a 130-year-old beverage company whose products are consumed by more than 10,000 people every second needed a digital facelift but, Coca Cola CDO David Godsman told

Published on: April 3rd, 2018 Eric Emin Wood

Adobe streamlines video production process with new Creative Cloud update

Adobe's latest Creative Cloud update uses artificial intelligence (AI) to streamline the video production process, making it as easy to adjust a video's colour, graphics, and audio in Premiere Pro as it is

Published on: April 3rd, 2018 Eric Emin Wood

Future Adobe Experience Cloud updates could guide your business to its dream customers

LAS VEGAS - Future Experience Cloud releases could use artificial intelligence (AI) to guide businesses to their dream customers, or automatically optimize videos based on their target audience, if the latest Adobe Sneaks

Published on: March 29th, 2018 Eric Emin Wood

Adobe CEO’s 3 tips for building a memorable customer experience

LAS VEGAS - Shantanu Narayen began Adobe Summit, the San Jose, Calif.-based company's annual marketing conference, by talking about his most recent vacation. After his wife pointed out that their eldest son, who

Published on: March 28th, 2018 Eric Emin Wood

Why Hootsuite won Adobe’s Exchange Partner of the Year award

LAS VEGAS - Canadian partners are a rare sight at American tech conferences, but one of the Great White North's best-known tech darlings has made its presence known at this year's Adobe Summit

Published on: March 28th, 2018 Eric Emin Wood

Hashtag Trending – Huawei’s woes; Chrome update mutes autoplay ads; LinkedIn’s top companies to work for

Huawei’s plans for U.S. expansion hit another road bump, Chrome’s next update will put a stop to autoplay video ads with sound, and a LinkedIn list of top companies to work for is

Published on: March 23rd, 2018 Brian Jackson

Hashtag Trending – Slack makes big privacy changes, YouTube will annoy users with more ads, former Uber CEO Travis Kalanick has a new gig

Slack’s new privacy rules let your boss download your private chats, YouTube is increasing the number of ads before music videos so you subscribe to its music service, and former Uber CEO Travis

Published on: March 22nd, 2018 Mandy Kovacs

Shopify now allows merchants to sell on Instagram

Shopify merchants are in luck. Today, the Canadian company announced that merchants based in the U.S., U.K., Canada, Australia, Germany, France, Italy, Spain, and Brazil can now start selling on Instagram. With this

Published on: March 20th, 2018 Alex Radu

3 counterintuitive marketing insights from the CEO of a marketing technology firm

To hear LookBookHQ co-founder and CEO Mark Opauszky discuss it, the digital revolution has left more than 90 per cent of B2B marketers on the wrong side of history. Instead of disrupting the

Published on: March 20th, 2018 Eric Emin Wood

LG shows off B2B signage products for retail, business spaces

LG Electronics bolstered its B2B signage product lineup at Integrated Systems Europe 2018 last month. With its four new OLED products, LG is targeting business environments in places such as retail, public spaces,

Published on: March 16th, 2018 Alex Radu

Adobe, Cisco, PointClickCare execs on how companies can attract more women to sales

As co-founder of the Great Canadian Sales Competition, which has educated more than 7000 postsecondary students about the profession and boasts Google, IBM, Cisco, Shopify, and FreshBooks among its sponsors, Sonya Meloff has

Published on: March 16th, 2018 Eric Emin Wood

GoDaddy campaign looks to inspire, educate Canadians about bringing ideas to life

A regular guy named Taylor and his dog Madden want to help you move your furniture, and their website couldn’t be clearer about this. “Just a regular guy who can move your furniture

Published on: March 15th, 2018 Alex Coop

We used AI to replicate the Ontario Cannabis Store logo for free

Logojoy co-founders Dawson Whitfield and Rares Crisan are quick to point out that the $650,000 price tag attributed to the new Ontario Cannabis Store brand unveiled last week would have included far more

Published on: March 14th, 2018 Eric Emin Wood

Salesforce targets small businesses with release of Essentials

Small businesses spend 23 per cent of their workdays manually inputting data, so Salesforce is optimizing its sales and service apps for small businesses to help them focus on their customers and business

Published on: March 14th, 2018 Alex Coop

In today’s world, integrating marketing with other business functions is key, says TD CMO

TORONTO - When asked if there’s more overlap with other departments in today’s world of marketing, Theresa McLaughlin’s response was a resounding yes. “There’s no question,” TD Bank Group’s chief marketing officer said

Published on: March 13th, 2018 Alex Coop