On this page, you will find stories, blogs, podcasts, and videos focused on MarTech tools, the changing role of the Chief Marketing Officer (CMO), and sales as it applies to technology innovation. Specific story topics will include CMO profiles and advice. marketing automation, e-mail lists, social media marketing, the importance of brand, content tracking, location-based marketing, web analytics, lead management and digital analytics, advertising, and campaign management. CMO Digital is the home for CMO Talks, a twice-monthly podcast hosted by ITWC CEO & CMO Fawn Annan. Why not subscribe to the monthly newsletter and get the most recent MarTech news delivered directly to your inbox?
With brand trust at an all-time low, marketers are scrambling to provide their customers with authentic, personalized content. For Kevin Peck, AT&T’s Senior Vice President Global Branding - Technology, Media and Telecom, it
It goes without saying that COVID-19 has obstructed our day-to-day lives in ways that were only imagined in doomsday predictions and science fiction. For Penny Baldwin, chief marketing officer for cellular technology leader
With ten years of impressive growth under its belt, and a client base that includes companies like GE Healthcare, Unilever, and Charles Schwab, Allocadia is a recognized leader in Marketing Performance Management (MPM).
It once took years to build long-term customer relationships, but consumer loyalty looks very different in the digital age. For Alan Webber, Program Vice President, Customer Experience for IDC, navigating the customer experience
Like many businesses, professional service providers are under pressure to improve the customer experience, particularly as expectations rise and new competitors arrive on the scene. As a result, these businesses are following the
There’s nothing particularly revelatory in the Netflix production The Social Dilemma, but the film does shine a light on big tech’s pervasive presence and the impact on people’s lives. “There’s an underlying cultural
Google Canada has launched Market Finder, which the company is calling a one-stop-shop for Canadian small businesses seeking to go global. Market Finder is a free tool for Canadian small businesses to help
Artificial intelligence (AI) tops the agenda for many organizations, but the anticipated opportunities come with a host of challenges, many of which relate to ethics and trust. For Ritu Jyoti, Program Vice President,
In a recent interview with ITWC President Fawn Annan conducted as part of the CMO Talks podcast series, Chandaria Family Holdings Vice President, Consumables, Beverly Altberg acknowledged the disruption brought about by the
CMO Talks with IDC Program VP, Channels and Alliances Steve White With two years of digital transformation taking place in just a few months, IDC Program Vice President, Channels and Alliances Steve White