Sales and Marketing Archives - Page 3

AI spending will grow to $110 billion by 2024

In 2020, companies around the world spend about $50 M on artificial intelligence (AI) technologies. By 2024, IDC predicts that will more than double to $110 B. Companies are flocking to AI for

Published on: March 25th, 2021 IT Business Staff

Data-backed tips for marketing spend

Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing

Published on: March 24th, 2021 Suzanne Robicheau

Assess your MarTech stack with three questions

Nicole Amsler, the vice-president of marketing at Formation, an AI-powered marketing platform, says with so many MarTech solutions options on the table, it’s easy to react quickly to the latest and greatest tool"

Published on: March 23rd, 2021 ITBusiness Staff

What the future holds for digital transformation

IDC’s 2020 predictions focused on the need for enterprises to get ready for the digitized economy by accelerating investments in key technologies and new operating models. A global pandemic was just the push

Published on: February 24th, 2021 Suzanne Robicheau

Driving improvements with conversational data – CMO Talks with Dee Anna McPherson

Only a few years ago, marketers could only dream of a time when machines would have the ability to extract value from the unique conversations between a business and its customers. Thanks to

Published on: February 10th, 2021 Suzanne Robicheau

Predicting technology’s role in the new business normal – CMO Talks with Gerry Murray

At a time when nothing seems clear, there’s strength in knowing that some things, at least, are slated to proceed in an expected way. Predictions in the annual FutureScape report published by International

Published on: January 27th, 2021 Suzanne Robicheau

Embracing change to remain relevant

As a global IT distributor with a client base that includes companies like Apple, Cisco, Microsoft and Samsung, Ingram Micro Canada has a reputation for improving the productivity of business partners. According to

Published on: January 13th, 2021 Suzanne Robicheau

A year in review: Key takeaways from 20 episodes of CMO Talks

ITWC and IDC introduced the CMO Talks podcast series in April 2020, hooking their listeners with a convenient and easy way to address pressing marketing challenges. Twenty episodes later, the program continues to

Published on: December 23rd, 2020 Steve Proctor

From events to e-vents: Why there’s no turning back from the virtual events environment

Large-scale events took a hit when COVID-19 slammed physical doors, but as the old saying goes, when one door closes, another one opens. Faced with shuttered venues ranging from theatres and meeting halls

Published on: December 9th, 2020 Suzanne Robicheau

Humanizing the consumer experience

There’s no going back. That was the clear message that emerged when five corporate brand leaders came together at Strategic Marketing USA, a recent Reuters event that brought together more than 5,000 virtual

Published on: November 30th, 2020 Suzanne Robicheau

Marketing Tips from SurveyMonkey

As Chief Marketing Officer for SurveyMonkey, Leela Srinivasan had big plans for 2020. It goes without saying that this isn’t the year she expected. “There was no playbook for a global pandemic, not

Published on: November 28th, 2020 Suzanne Robicheau

Making the most of defining moments

With brand trust at an all-time low, marketers are scrambling to provide their customers with authentic, personalized content. For Kevin Peck, AT&T’s Senior Vice President Global Branding - Technology, Media and Telecom, it

Published on: November 27th, 2020 Suzanne Robicheau

Using analytics to find out if your marketing is really making a difference

It’s easy to get excited about an appealing billboard campaign or a popular TV ad and to credit them with higher sales and greater brand recognition. What’s hard is knowing with certainty that

Published on: November 27th, 2020 Suzanne Robicheau

Breaking records and exceeding expectations: Global adoption of 5G

It goes without saying that COVID-19 has obstructed our day-to-day lives in ways that were only imagined in doomsday predictions and science fiction. For Penny Baldwin, chief marketing officer for cellular technology leader

Published on: November 26th, 2020 Suzanne Robicheau

The critical role of marketing performance management

With ten years of impressive growth under its belt, and a client base that includes companies like GE Healthcare, Unilever, and Charles Schwab, Allocadia is a recognized leader in Marketing Performance Management (MPM).

Published on: November 25th, 2020 Suzanne Robicheau