Sales and Marketing Archives - Page 3

Making the most of defining moments

With brand trust at an all-time low, marketers are scrambling to provide their customers with authentic, personalized content. For Kevin Peck, AT&T’s Senior Vice President Global Branding - Technology, Media and Telecom, it

Published on: November 27th, 2020 Suzanne Robicheau

Using analytics to find out if your marketing is really making a difference

It’s easy to get excited about an appealing billboard campaign or a popular TV ad and to credit them with higher sales and greater brand recognition. What’s hard is knowing with certainty that

Published on: November 27th, 2020 Suzanne Robicheau

Breaking records and exceeding expectations: Global adoption of 5G

It goes without saying that COVID-19 has obstructed our day-to-day lives in ways that were only imagined in doomsday predictions and science fiction. For Penny Baldwin, chief marketing officer for cellular technology leader

Published on: November 26th, 2020 Suzanne Robicheau

The critical role of marketing performance management

With ten years of impressive growth under its belt, and a client base that includes companies like GE Healthcare, Unilever, and Charles Schwab, Allocadia is a recognized leader in Marketing Performance Management (MPM).

Published on: November 25th, 2020 Suzanne Robicheau

Leveraging AI tools to drive operational efficiency and promote brand

With a recent forecast from IDC estimating that worldwide revenues for artificial intelligence (AI) will total more than $156 billion in 2020, the writing is truly on the wall. With a global pandemic

Published on: November 15th, 2020 Suzanne Robicheau

Reflections on Strategic Marketing USA: We are all In this together

I was happy to be involved in Strategic Marketing USA, a Reuters Event that drew a virtual crowd of or 5,000 to hear insights from some of our leading CMOs. As President and

Published on: November 13th, 2020 Fawn Annan

Trust, tech and the customer experience: CMO Talks with Alan Webber of IDC

It once took years to build long-term customer relationships, but consumer loyalty looks very different in the digital age. For Alan Webber, Program Vice President, Customer Experience for IDC, navigating the customer experience

Published on: November 4th, 2020 Suzanne Robicheau

Leveraging the YouTube market with video podcasts – CMO Talks with Philip Bliss

With an October 2020 report from Edison Research finding that more than 100 million Americans had listened to a podcast in the past month, video podcasts distributed on YouTube are the new frontier

Published on: October 28th, 2020 Suzanne Robicheau

Paying attention to the Net Promoter Score

Like many businesses, professional service providers are under pressure to improve the customer experience, particularly as expectations rise and new competitors arrive on the scene. As a result, these businesses are following the

Published on: October 16th, 2020 Suzanne Robicheau

Empowering decision making in times of crisis – CMO Talks with Tina Tuli

Imagine an AI-powered SaaS solution that scans public social media chatter and web sources to detect and issue real time emergency alerts on a global scale. Not only can Tina Tuli picture this,

Published on: September 30th, 2020 Suzanne Robicheau

From data ownership to data stewardship – CMO Talks with Gerry Murray

There’s nothing particularly revelatory in the Netflix production The Social Dilemma, but the film does shine a light on big tech’s pervasive presence and the impact on people’s lives. “There’s an underlying cultural

Published on: September 30th, 2020 Suzanne Robicheau

Google Canada says its new tool can help put your business on the global map

Google Canada has launched Market Finder, which the company is calling a one-stop-shop for Canadian small businesses seeking to go global.  Market Finder is a free tool for Canadian small businesses to help

Published on: September 14th, 2020 Pragya Sehgal

The business imperative for ethical AI – CMO Talks with Ritu Jyoti

Artificial intelligence (AI) tops the agenda for many organizations, but the anticipated opportunities come with a host of challenges, many of which relate to ethics and trust. For Ritu Jyoti, Program Vice President,

Published on: September 2nd, 2020 Suzanne Robicheau

Customers, strategy and data-driven decisionmaking – CMO Talks with Beverly Altberg

In a recent interview with ITWC President Fawn Annan conducted as part of the CMO Talks podcast series, Chandaria Family Holdings Vice President, Consumables, Beverly Altberg acknowledged the disruption brought about by the

Published on: August 26th, 2020 Glenn Weir

New normal can be a time of opportunity: IDC

CMO Talks with IDC Program VP, Channels and Alliances Steve White With two years of digital transformation taking place in just a few months, IDC Program Vice President, Channels and Alliances Steve White

Published on: August 17th, 2020 Glenn Weir