Sales and Marketing Archives - Page 3

Kobo launches Audiobooks, chasing Canadian authors to create new content

Toronto-based Rakuten Kobo Inc. is launching its new Audiobooks service to its existing app today, and says it's planning to attract Canadians to the platform with new content from famous Canuck authors. Other

Published on: September 6th, 2017 Brian Jackson

CinemaTech: The Emoji Movie’s a case study in how not to market mobility

CinemaTech is Eric Emin Wood’s periodic look at how pop culture depicts the world of tech. I can’t say I wasn’t warned. The Emoji Movie currently enjoys a seven per cent “freshness” rating

Published on: September 5th, 2017 Eric Emin Wood

Next-gen audience engagement platform empowering media brands

Cultivating an engaged and loyal online community is important for any digital publisher, and a Toronto-based company wants to simplify this process. Viafoura, a media engagement and moderation tool provider, has launched an

Published on: August 23rd, 2017 Mandy Kovacs

Google and Walmart team up to offer voice-first ecommerce in U.S.

Amazon has some new competition this morning when it comes to making a purchase simply by speaking a command, and it's coming from a newly-minted partnership between Google Inc. and Walmart. The two

Published on: August 23rd, 2017 Brian Jackson

Quality of customer experience is getting worse: Forrester CX Index

Good, consistent customer service inspires a strong sense of brand loyalty, but all it takes is one bad experience to break that bond. The quality of customer experience (CX) has worsened, according to

Published on: August 21st, 2017 Mandy Kovacs

Voice-first developers share best practices for Alexa Skills, Google Actions

With Google Home now available in Canada and receiving more useful features and Amazon's Alexa expected to be released in the near future, many companies find themselves pondering how to have a totally

Published on: August 18th, 2017 Brian Jackson

Mobile key to reaching customers during holiday season, Google tells retailers

It's never too early for retailers to start planning for the holiday shopping season, and Google Inc. wants to help. During an Aug. 16 presentation organized by the Mountain View, Calif. search giant's

Published on: August 17th, 2017 Eric Emin Wood

High-volume hiring just got a whole lot easier thanks to a new LinkedIn tool

LinkedIn has unveiled a new tool that would make hiring many people at once easier. The social media platform has launched Pipeline Builder, which “identifies, engages, and generates interest" from professionals on its

Published on: August 16th, 2017 Mandy Kovacs

Canada’s households are changing, so marketers’ should too

The 2016 census data released by Statistics Canada last week, which focused on the country's households, offers a great deal for marketers to chew on. For starters, while CMOs probably didn't need official

Published on: August 10th, 2017 Eric Emin Wood

Act-On relaunches its online training program

After revolutionizing marketing, SaaS provider Act-On Software Inc. wants to revolutionize career development training too. On Tuesday the Portland, Ore.-based developer announced Act-On University, a rebranded training program composed of more than 40

Published on: August 10th, 2017 Eric Emin Wood

London, Ont.-based Voices.com acquires California-based rival

Reversing the news you might expect from this type of announcement, a Canadian online business is expanding its operations by purchasing its U.S. counterpart. On Wednesday, London, Ont.-based online voice talent and audio

Published on: August 9th, 2017 ITBusiness Staff

Adobe unveils new AI-powered personalization abilities for its marketing solution

Consumers want more and more personalization in their products and services, and Adobe Systems Inc. is trying to meet those demands with its latest announcement. The company has unveiled new capabilities for its

Published on: August 9th, 2017 Mandy Kovacs

Lowe’s ‘Holoroom How-to’ pilots seek value of VR for bricks-and-mortar retail

I've never installed shower tiles before, but I'm going to try now. I'm looking at the shower with its exposed, grey, bare wall. On the floor next to the drain sits a bucket

Published on: August 3rd, 2017 Brian Jackson

HP’s latest POS highlights security in retail and hospitality

HP Inc. aims to help retailers bring their in-store technology up to a modern standard with its new point-of-sale (POS) system, ElitePOS. The ElitePOS is packed with Windows 10, DDR4 memory, and 7th

Published on: August 2nd, 2017 Alex Radu

Mobile ad sales drive Facebook shares to record high

Facebook Inc.'s investment in mobile continues to pay dividends - literally, as the social media giant's latest quarterly results pushed shares to a record high on Wednesday. In fact, Facebook COO Sheryl Sandberg

Published on: July 27th, 2017 Eric Emin Wood