Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

Canadians spend more when they use cards, but most SMBs still make it hard for them to do that

Nearly 90 per cent of Canadian consumers think it’s important to support local small and medium businesses, but according to a recent report, SMBs have a hard time reaching those consumers. Worse yet,

Published on: February 12th, 2020 Pragya Sehgal

Microsoft Canada president says startups should collaborate more, but ‘not to the point of giving up your secrets’

By Dave Gordon Describing the roster as “phenomenal,” Microsoft Canada’s president, Kevin Peesker, remarked on the groundbreaking startups and tech innovators who presented at the recent Ingram Micro Cloud Comet Competition. “To witness

Published on: December 16th, 2019 ITBusiness Staff

State of Salesforce report says customer satisfaction and retention primary goals for AI investments

In conjunction with Salesforce's annual conference, Dreamforce, last week, Bluewolf, a global consultancy and Salesforce strategic partner, released its annual report on how the best companies use Salesforce. The State of Salesforce collected

Published on: November 27th, 2019 Lynn Greiner

Sales people can win over more customers by doing this

"How to Become Your Customers' Emotional Favourite" is the first in a series of "Closing the Sales Gap" webinars that will be featured regularly on IT Business. Many sales people make the mistake

Published on: November 20th, 2019 IT World Canada Staff

‘We promise we will work with everybody’ says Salesforce CEO

Partnership was a key theme at Dreamforce, Salesforce's annual user conference. "We would love to do everything, but we can't," said Marc Benioff, chairman and co-chief executive officer during his keynote. "We realize

Published on: November 20th, 2019 Lynn Greiner

Shopify introduces Shopify Email, a new email marketing tool

Shopify has introduced Shopify Email, a new email marketing tool that aims to make email marketing easy for its  “new-to-marketing” merchants or those without any technical or marketing expertise, the company announced today.

Published on: November 6th, 2019 Pragya Sehgal

Small businesses outside of big cities driving Shopify’s merchant base in Canada

There are over 34,000 Shopify merchants in Canada living outside of the six major urban centers, representing more than 64 per cent of all Shopify merchants in Canada, reveals Shopify’s first global impact

Published on: October 31st, 2019 Pragya Sehgal

Amazon releases Amazon Business and Business Prime in Canada

Amazon.com is finally releasing Amazon Business and Business Prime - which launched in the U.S. in 2015 and 2017 respectively - to Canadian businesses, as announced by the company today. “Whether for hospitals,

Published on: October 29th, 2019 Buckley Smith

Survey reveals growth in use of online videos among Canadian marketers and marketing agencies

The 13th annual digital marketing pulse survey revealed a continuous growth in the usage of online video and said that this could be an extension of the television era. The study, carried out

Published on: October 7th, 2019 Pragya Sehgal

5 tech job fairs to check out before the year is over

Exploring your career options in the Canadian technology sector? There are several places to start. Some of the biggest talent job fairs are being organized exclusively for tech candidates across Canada over the

Published on: October 4th, 2019 Pragya Sehgal

Sharp Canada launches three models of large-format Aquos Board

Sharp Canada recently rolled out a new large-format displays for business and creative needs. The interactive displays, the PNL851H/751H/651H Aquos Board, available in 85, 75, and 65 inches, have been specifically designed to

Published on: October 4th, 2019 Pragya Sehgal

L-Spark announces its final six SaaS stars

L-Spark, an Ottawa-based accelerator for software-as-a-service (SaaS) startups, announced its fresh fall cohort Oct. 2. The cohort comprises of six companies that are the latest recipients of L-Spark's valuable connections and resources, helping

Published on: October 3rd, 2019 Pragya Sehgal

Shopify Marketing adds Microsoft Search Network

Adding to its range of advertising options, Shopify Inc. has announced the addition of Microsoft Search Network (including Yahoo! and AOL) to the digital ad networks available on its Shopify Marketing tool. Shopify

Published on: September 30th, 2019 Buckley Smith

Going cashless could save business owners 15 hours a week, says Square study

Allan Bacani took over operations of the Vancouver-based Lee's Donuts in 2018 and after assessing the business he decided to go completely cashless.  The benefits of this move have already been felt, he

Published on: September 27th, 2019 Buckley Smith

YouTube brings its ticketing feature to Canada

YouTube has partnered with Ticketmaster and Eventbrite to bring their ticketing feature to Canada. The feature was made available Sept. 24 and allows Canadians to see listings from live events of their favourite

Published on: September 25th, 2019 Pragya Sehgal