Sales and Marketing Archives - Page 2

Adobe reveals its largest Creative Cloud update yet at Max 2017

LAS VEGAS - Adobe Systems Inc. is making it easier than ever for both graphic designers and those who are less creatively inclined to design eye-catching media of all kinds. On the first

Published on: October 19th, 2017 Eric Emin Wood

Adobe Creative Cloud can now identify a font for you based on a picture

LAS VEGAS - If you've ever looked at a sign, postcard, postcard, or t-shirt and thought, "I wish I could steal that font!" - and who hasn't? - you're going to love Adobe

Published on: October 19th, 2017 Eric Emin Wood

Adobe will be increasing its Creative Cloud subscription prices soon – but not in Canada

LAS VEGAS - Budget-minded Canadians subscribing to Adobe Systems Inc.'s signature Creative Cloud service can breathe a sigh of relief. Buried in the press release announcing what Adobe CEO Shantanu Narayen called the

Published on: October 19th, 2017 Eric Emin Wood

Check out Shutterstock’s new AI-powered image search engine

Shutterstock Inc. is turning to artificial intelligence (AI) to help its customers find that perfect picture. On Thursday the New York City-based stock photo giant announced the beta release of what it calls

Published on: October 12th, 2017 Eric Emin Wood

Workday snags Canadian financial services customer with AWS assist

CHICAGO -- A partnership with Amazon Web Services is not only allowing Workday Inc. to do a test run on operating its software as a service on public cloud infrastructure, it's opening the

Published on: October 11th, 2017 Brian Jackson

Canadian retailers aren’t meeting shopper expectations fast enough, Salesforce finds

Canadian shoppers want a more personalized experience, and according to Salesforce.com Inc., retailers aren't listening. For its third annual Connected Shopper report, the customer relationship management (CRM) giant interviewed more than 1000 Canadians

Published on: October 11th, 2017 Eric Emin Wood

Want to reach Gen Z? Start with their phones – and be polite about it, Fluent research concludes

Marketers might be inclined to reach out to Generation Z - the second cohort of digital natives that now entering the workforce - the same way they currently engage their predecessors, millennials, but

Published on: October 10th, 2017 Eric Emin Wood

What does today’s CMO look like? Here’s what Act-On learned [infographic]

Today's chief marketing officers (CMOs) are more likely than their predecessors to be highly educated, and more likely than fellow executives to be born and raised in their native country, an investigation by

Published on: September 27th, 2017 Eric Emin Wood

American Express goes mobile-first with its new millennial-facing credit card

TORONTO - The Canadian arm of the American Express Co. is going mobile-first in more than one sense with its newest credit card offering. Executives with the company told ITBusiness.ca that when developing

Published on: September 27th, 2017 Eric Emin Wood

NextAI’s first cohort shows how far Canada’s AI scene has come in past 12 months, co-chair says

TORONTO - The 15 companies that presented at startup-boosting non-profit Next Canada's inaugural NextAI Venture Day provide an excellent snapshot of how far Canada's artificial intelligence (AI) ecosystem has progressed in the past

Published on: September 22nd, 2017 Eric Emin Wood

Salesforce adds AI-powered revenue forecasting to Sales Cloud Einstein

Salesforce.com Inc. wants to help salespeople and their managers take the guesswork out of revenue forecasts. This week the customer relationship management (CRM) giant announced three new features for its artificial intelligence (AI)-powered

Published on: September 21st, 2017 Eric Emin Wood

Shutterstock releases plugin for Adobe Creative Cloud

It just became a whole lot easier for Adobe Creative Cloud users to add an image from Shutterstock Inc. to their work. On Tuesday, the New York City-based stock photo giant announced the

Published on: September 20th, 2017 Eric Emin Wood

Hashtag Trending – CCleaner and Vevo hacked, marketers hate Apple’s new ad blocking feature

A system maintenance app has been used to distribute malware. MTV’s digital offspring has had more than three terabytes of data stolen. And advertisers say Apple’s new iOS 11 ad blocking feature will

Published on: September 19th, 2017 Eric Emin Wood

Audible launches dedicated Canadian service

Audible is launching its first Canadian dedicated service, marking the first time the Amazon subsidiary is launching a bilingual website. Audible.ca is live as of today, Sept. 13, offering 300,000 audiobooks and other

Published on: September 13th, 2017 Alex Radu

LinkedIn launches native advertising network

LinkedIn is expanding its sponsored content offering. The professional social network announced today that it would be augmenting its Sponsored Content services, already widely used by B2B marketers to reach its valuable audience

Published on: September 7th, 2017 Eric Emin Wood