Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

Adobe CEO, Shantanu Narayen, kicks off Adobe Summit, The Digital Experience Conference, with more than 16,000 attendees in Las Vegas on Tuesday, March 26, 2019.

Marketing, Microsoft, and Mindy Kaling: 3 things you missed at Adobe Summit

This week in Las Vegas 16,000 attendees gathered to watch Adobe executives interview CIOs, CMOs, and some celebrities too. It was part all part of Adobe Summit, the vendor's conference for customers and

Published on: March 28th, 2019 Brian Jackson

The Canadian SMB IT resellers landscape is changing: ITWC survey

SMB IT resellers in Canada are beefing up their business models with consulting and IT services as they fight for market share in their hyper-competitive niche which is under threat by the exponential

Published on: March 25th, 2019 Buckley Smith

Cadillac Canada launches virtual showroom experience

Cadillac Canada has launched a new platform, Cadillac Live, which it says will change how Canadians buy cars. The platform, which was developed in collaboration with digital agency Isobar Canada and is the

Published on: March 22nd, 2019 Buckley Smith
Sales pitch

GoDaddy brings together SMB resellers to discuss strategy for driving sales in 2019

Half of the small-to-medium businesses (SMB) in Canada do not exist online. Of those that are online, half  outsource the effort to create and maintain an online presence. "This is a huge opportunity.

Published on: March 8th, 2019 Buckley Smith
Google Relaunches Test My Site

Google relaunches Test My Site, its mobile web page speed tool

Time is money when it comes to doing business on the internet, with sluggish sites often meaning the difference between getting that sale and not. And with a reported half of all web

Published on: February 25th, 2019 Derek Malcolm
PathFactory announces Path Analytics and PathFactory for Sales

PathFactory adds new capabilities to give marketers and sales teams better content insights

Marketers and salespeople alike have been living by the 'Content is King' mantra for years. But how that content is impacting potential customers, or if it is at all, can oftentimes be difficult

Published on: February 19th, 2019 Derek Malcolm
Shoppers want their tech, but with more human interaction

Canadian shoppers want more tech in stores, but with a human touch

In an ever-evolving, tech-driven ecommerce world, it’s hard to beat the convenience and simplicity of one-click, digital shopping. But when it comes to the brick and mortar retail experience, a new study is

Published on: February 14th, 2019 Derek Malcolm
NexTech Launches 3D Ad PLatform for Facebook

NexTech Solutions launches a 3D ad platform for Facebook

Toronto-based NexTech AR Solutions Corp. announced today that it will be offering its ecommerce customers a new platform allowing users to publish 3D advertising to Facebook. The innovative company, whose lineup of augmented

Published on: February 13th, 2019 Derek Malcolm

Adobe’s latest Experience Manager update delivers AI-driven video tagging, cropping and support for more platforms

With the goal of helping marketers and IT professionals more easily create personalized content experiences for customers, Adobe has rolled out an update to its popular content management solution Adobe Experience Manager (AEM),

Published on: February 13th, 2019 Derek Malcolm
Pepsi Super Bowl Ad Cardi B

YouTube still a key marketing strategy for brands playing the Super Bowl long game

Are you ready for some football... commercials? Yep, it’s that time of year again when the only thing getting more buzz than the Patriots taking on the Rams this Sunday are the ad

Published on: January 31st, 2019 Derek Malcolm
Amazon Alexa Echo and Echo Dot

Alexa, what’s my next smart home gadget purchase?

“Alexa, order me some paper towels.” “OK, Google, play the latest Hashtag Trending podcast on Spotify.” “Hey, Siri, help me decide what new smart products and services to buy that are best integrated

Published on: January 21st, 2019 Derek Malcolm
Aaron Grant, co-founder of North wears Vuzix smart glasses

North reflects on retail lessons learned before expanding Focals locations in 2019

  At the Pepcom Digital Experience taking place during CES 2019, North co-founder Aaron Grant is approached by another smart glasses vendor, who extends a pair for him to try on. In an

Published on: January 21st, 2019 Brian Jackson

Update: Mastercard’s policy change won’t affect online subscriptions

UPDATED Jan. 18 After publishing a blog post about its policy change that seemed to suggest that digital subscriptions would be affected by new rules around free trials. As detailed below, Mastercard is

Published on: January 18th, 2019 Brian Jackson

Transforming the brick-and-mortar experience from the cloud

For many years there have been concerns over brick-and-mortar stores not being able to stay competitive with online shopping and ecommerce, but that may all be changing as more retailers start to recognize

Published on: January 17th, 2019 Meagan Simpson

Gartner: Global PC shipments dropped in Q4 2018

A preliminary report published by Gartner Inc. yesterday concluded that global PC shipment dropped by 4.3 per cent in Q4 2018. According to the report, 68.8 million PCs were sold in 2018, a

Published on: January 11th, 2019 Tom Li