Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

Amazon Alexa Echo and Echo Dot

Alexa, what’s my next smart home gadget purchase?

“Alexa, order me some paper towels.” “OK, Google, play the latest Hashtag Trending podcast on Spotify.” “Hey, Siri, help me decide what new smart products and services to buy that are best integrated

Published on: January 21st, 2019 Derek Malcolm
Aaron Grant, co-founder of North wears Vuzix smart glasses

North reflects on retail lessons learned before expanding Focals locations in 2019

  At the Pepcom Digital Experience taking place during CES 2019, North co-founder Aaron Grant is approached by another smart glasses vendor, who extends a pair for him to try on. In an

Published on: January 21st, 2019 Brian Jackson

Update: Mastercard’s policy change won’t affect online subscriptions

UPDATED Jan. 18 After publishing a blog post about its policy change that seemed to suggest that digital subscriptions would be affected by new rules around free trials. As detailed below, Mastercard is

Published on: January 18th, 2019 Brian Jackson

Transforming the brick-and-mortar experience from the cloud

For many years there have been concerns over brick-and-mortar stores not being able to stay competitive with online shopping and ecommerce, but that may all be changing as more retailers start to recognize

Published on: January 17th, 2019 Meagan Simpson

Gartner: Global PC shipments dropped in Q4 2018

A preliminary report published by Gartner Inc. yesterday concluded that global PC shipment dropped by 4.3 per cent in Q4 2018. According to the report, 68.8 million PCs were sold in 2018, a

Published on: January 11th, 2019 Tom Li

Square opens up payment system to app developers with SDK

Square Inc. today launched its SDK (software development kit) for developers, enabling retailers to integrate it as a payment option. The new in-app payment software allows retailers to process payments with Square through

Published on: January 9th, 2019 Meagan Simpson
Marijuana on keyboard

Shoppers Drug Mart launches medical marijuana ecommerce platform

Shoppers Drug Mart took its first step into the cannabis industry on Tuesday, officially launching its ecommerce platform for medical cannabis. As of today, residents in Ontario can now log in and purchase

Published on: January 8th, 2019 Meagan Simpson
NexTech launches 3D ad platform for Facebook

NexTech wants to “AR-itize” ecommerce, integrates IBM Watson

Augmented reality (AR) is a growing trend in ecommerce and one Toronto company wants to lead the way and "AR-itize" the industry, recently announcing it's integrating IBM Watson's machine learning algorithms with its AR platform.

Published on: January 2nd, 2019 Meagan Simpson

Rebuilding trust – key to social media marketing in 2019, Hootsuite finds

In 2019 social media marketing will be all about rebuilding trust with consumers and creating interactive, personalized and genuine content to engage the modern consumer according to Hootsuite. This past year was a

Published on: December 20th, 2018 Meagan Simpson

The Avon lady gets a digital makeover for the Instagram era

You may remember the Avon lady knocking on your door selling her makeup products, now that Avon lady is getting a makeover of her own - and it's a digital one. Avon Canada

Published on: December 20th, 2018 Meagan Simpson

#HockeyTwitter: How Twitter Canada is betting on hockey and building online communities

#HockeyTwitter is...a new marketing campaign that the social media giant has launched to engage more hockey fans, or as SportsNet and Hockey Night in Canada reporter Christine Simpson put it in a promo

Published on: December 14th, 2018 Meagan Simpson

Food and Beverage industry should take a note from Amazon, report insists

Technology is changing the way the food and beverage (F&B) industry runs, but F&B operators are failing to use data and digital platforms to engage with consumers, losing out on revenue opportunities, a

Published on: December 6th, 2018 Meagan Simpson

Google launches ‘Google Guaranteed’ businesses in Toronto and Vancouver

Today, Google is looking to give small businesses in Toronto and Vancouver a new way to reach local customers with its money-back, 'Google Guaranteed' ads platform. Local Services is a new type of Google ad,

Published on: December 4th, 2018 Meagan Simpson

Black Friday bargain hunters turn to social media for shopping

Social media is drawing a lot of attention this year for holiday shoppers, with a major increase in Canadian consumers using Instagram and other social media platforms to make purchasing decisions, according to a

Published on: November 23rd, 2018 Meagan Simpson

Tips for protecting your customers from Black Friday cyber threats

With Black Friday ramping up and Cyber Monday right around the corner online shopping is in for a big week, but with that comes security concerns and cyber threats. If we've learned anything

Published on: November 22nd, 2018 Meagan Simpson