Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

Food and Beverage industry should take a note from Amazon, report insists

Technology is changing the way the food and beverage (F&B) industry runs, but F&B operators are failing to use data and digital platforms to engage with consumers, losing out on revenue opportunities, a

Published on: December 6th, 2018 Meagan Simpson

Google launches ‘Google Guaranteed’ businesses in Toronto and Vancouver

Today, Google is looking to give small businesses in Toronto and Vancouver a new way to reach local customers with its money-back, 'Google Guaranteed' ads platform. Local Services is a new type of Google ad,

Published on: December 4th, 2018 Meagan Simpson

Black Friday bargain hunters turn to social media for shopping

Social media is drawing a lot of attention this year for holiday shoppers, with a major increase in Canadian consumers using Instagram and other social media platforms to make purchasing decisions, according to a

Published on: November 23rd, 2018 Meagan Simpson

Tips for protecting your customers from Black Friday cyber threats

With Black Friday ramping up and Cyber Monday right around the corner online shopping is in for a big week, but with that comes security concerns and cyber threats. If we've learned anything

Published on: November 22nd, 2018 Meagan Simpson

Stocard, mobile wallet for loyalty cards expanding Canadian operations

There's a loyalty program for everything these days, and sometimes it can be hard for consumers to keep track of all their cards for each program, but mobile wallets are making that easier

Published on: November 21st, 2018 Meagan Simpson

Logojoy raises $6 million in funding to expand AI design platform

Toronto-based logo designer startup Logojoy has raised $6 million in a series A funding round top help it expand its platform. Logojoy plans to use the funding to expand its artificial intelligence (AI)

Published on: November 15th, 2018 Meagan Simpson
hashtag trending

Hashtag Trending: World’s first AI news anchor; Apple, Amazon deal; reversible headphones

The world gets its first artificial intelligence news anchor, Apple strikes deal with Amazon to sell products, and you may never have to worry about putting your headphones over the wrong ear ever

Published on: November 12th, 2018 Meagan Simpson

E-commerce startup names Windsor as new global headquarters

Windsor, Ont. isn’t usually a name that comes to mind when thinking of technology hubs, but a new ecommerce platform has named the city as its global headquarters. Shopivo Inc., a newly created

Published on: November 9th, 2018 Meagan Simpson
hashtag trending

Hashtag Trending: More robots less workers; Secretly rating shoppers; MacBook microphone detaches

Automation may be replacing human hires at Amazon, companies are secretly rating shoppers and the newest MacBook’s microphone detaches for privacy, but is it useful? Listen to the latest Hashtag Trending HERE! First

Published on: November 6th, 2018 Meagan Simpson

Marketing technology companies with the strongest networks

It’s a well known fact that networking and connections can drive success in any business; a company that successfully networks can increase investment, sales and talent opportunities. A new data set is making it

Published on: November 5th, 2018 Meagan Simpson

Liferay slowly targets Canadian market, says it is investing more in business development

New Orleans, La.- Liferay Inc.’s senior executives say by introducing DXP Cloud and acquiring account-based marketing company Triblio, the Diamond Bar, Calif.-based firm can grow its services to more customers and expand its

Published on: November 5th, 2018 Shruti Shekar

Canadian Tire, Walmart changing ecommerce with in store, self-serve kiosks

Big box retailers appear to be expanding their e-commerce efforts, with Canadian Tire and Walmart bringing in-store, self-serve kiosks to brick and mortar stores across Canada. Canadian Tire announced Wednesday that it is

Published on: November 1st, 2018 Meagan Simpson

New Moneris analytics tool shows ROI of digital marketing for brick-and-mortar stores

A new digital analytics tool from Moneris Solutions Corp. is hoping to make it easier for retailers to measure the effect digital ad spending can have on in-store purchases and ROI with its

Published on: October 30th, 2018 Meagan Simpson

How Rubikloud is changing the retail landscape with automation

Rubikloud is using artificial intelligence and machine learning-based technologies to help retailers become more efficient, and plans to become the pre-eminent, global leader in AI software for enterprise retailers. The Toronto-based business, which

Published on: October 25th, 2018 Meagan Simpson

E-commerce and online presence make SMBs more confident about growth

Small and medium businesses in Canada are more optimistic than last year, and companies with an online presence are most confident about continued growth according to eBay Canada's annual SMB Optimism Index report. Even

Published on: October 19th, 2018 Meagan Simpson