Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

Adobe partners with LinkedIn and Vidyard to bring new features to Marketo Engage

Adobe Inc. is bringing new capabilities to its marketing platform, Marketo Engage, through partnerships with LinkedIn Corp. and Vidyard. In a blog post Adobe explained that the expanded integration of LinkedIn will allow

Published on: September 20th, 2019 Buckley Smith

Mastercard launches new service in attempt to simplify B2B payments

Mastercard Inc. is trying to simplify B2B payments with the introduction of its newest service under its Mastercard Track platform, a virtual trade marketplace designed for B2B sales established by Mastercard in 2018.

Published on: September 12th, 2019 Buckley Smith
Itergy channel elite awards

U.S. trade war hits consumers with higher electronics pricing

A 15 per cent tariff on Chinese goods came into effect on Sunday, Sept. 1st. As part of the ongoing trade war between the U.S. and China, the new tariff could significantly drive

Published on: September 4th, 2019 Tom Li

Study says businesses stand to lose 20% of sales revenue forever after a hack

Companies that experience a data breach can expect to lose 20 per cent of their sales revenue forever, according to a new study. PCI Pal PLC, a firm out of the United Kingdom

Published on: August 31st, 2019 Buckley Smith

Amazon dominates most trusted e-commerce brands in latest BrandSpark study

Many have touted this to be an era of consumer choice, but it can still be extremely difficult to cut through all the marketing slang, buzzwords and other jargon used to get down

Published on: August 19th, 2019 Buckley Smith

Shopify announces first native chat feature

Shopify Inc. today launched Shopify Chat, a native chat function for online web portals built on its online web store services. Shopify Chat, which was announced today in a blog post from Shopify,

Published on: August 14th, 2019 Buckley Smith

Square announces the release of a new POS terminal

A new point of sale system from Square Inc. is available for order, as announced by the company yesterday. Dubbed Square Terminal, Square said in its press release that it's designed to replace

Published on: August 9th, 2019 Buckley Smith

Square launches loyalty program in Canada

Square Inc., the POS company co-founded by Twitter CEO Jack Dorsey, launched its new loyalty program to Canadian businesses today. The tool, dubbed Square Loyalty, allows business owners to customize loyalty programs for

Published on: July 11th, 2019 Buckley Smith
ecommerce, shopping

Most SMBs still terrible at developing an online presence despite obvious benefits, BDC study says

An online presence becomes all the more vital as more people shop on the web every year, but a recent study from The Business Development Bank of Canada (BDC) says, despite the obvious

Published on: July 11th, 2019 Buckley Smith

Shopify Unite day 2: Buying clothes by playing virtual dress up

Shopify kicked off the second day of Shopify Unite with a keynote from its chief technology officer, Jean-Michel Lemieux, who compared e-commerce to the open and free passageways of the Silk Road trading route

Published on: June 21st, 2019 Tom Li

Shopify Unite Day 1: New languages, currencies, POS, and Shopify Plus

Shopify Inc. kicked off its Shopify Unite event today in Toronto, where it recently opened a new office, with announcements about updates to its Shopify Plus platform and point of sale (POS) system,

Published on: June 19th, 2019 Buckley Smith

Canadians spend second most in the world per purchase, according to Shopify report

Shopify Inc. released its first-ever global State of Commerce report; unveiling some interesting insights into the habits of online shoppers. Solmaz Shahalizadeh, the vice-president of data science and engineering for Shopify, spoke with

Published on: June 5th, 2019 Buckley Smith

Converting leads: Lessons from the customer journey

How do you turn leads into sales? That’s the fundamental challenge facing sales professionals as they fire up their computer each morning and look for the best targets for the quickest and most

Published on: June 4th, 2019 Steve Proctor

How winning Dreampitch gave Funnelcake ‘cred and reputation’

It has been one year since Funnelcake won the Dreampitch contest - and the $100,000 USD cash prize that comes with it - at the 2018 Salesforce World Tour. In that time, Funnelcake,

Published on: April 23rd, 2019 Buckley Smith

Best Buy Canada continuing to thrive through an eCommerce revolution

Amidst Amazon's exploding eCommerce business, Best Buy Canada has continued to not only survive but also thrive. In recent years, the company has put a much heavier focus on its eCommerce platform and

Published on: April 12th, 2019 Buckley Smith