CMO Digital

On this page, you will find stories, blogs, podcasts, and videos focused on MarTech tools, the changing role of the Chief Marketing Officer (CMO), and sales as it applies to technology innovation. Specific story topics will include CMO profiles and advice. marketing automation, e-mail lists, social media marketing, the importance of brand, content tracking, location-based marketing, web analytics, lead management and digital analytics, advertising, and campaign management. CMO Digital is the home for CMO Talks, a twice-monthly podcast hosted by ITWC CEO & CMO Fawn Annan. Why not subscribe to the monthly newsletter and get the most recent MarTech news delivered directly to your inbox?

Sales and Marketing Archives - Page 2

graphic of digital shopping cart

This may be the best way to win in digital sales

One of the best ways to win in the digital sales world is to build engagement with clients through carefully nurtured content. Sixty-one per cent of participants in a recent ITWC briefing said

Published on: April 9th, 2021 ITBusiness Staff
CMO Talks

Building an adaptable brand – CMO Talks with Claudine Dumont

There are distinct marketing challenges when companies come together in a new brand. Having good intentions is a positive first step, but it all falls apart without adequate attention to employees and customer

Published on: April 7th, 2021 Suzanne Robicheau

Increasing clarity on customer intent and marketing ROI

A MARTECH MOMENT By Fawn Annan Remember the days when, if you wanted to know what your customers were thinking, you had to ask them directly? This also involved allocating resources to sort

Published on: March 25th, 2021 ITBusiness Staff

Marketing workloads increasing: Report

SparkPost, the world's largest email delivery and analytics platform, recently released its annual email benchmark report, Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. Highlights from this marketing

Published on: March 25th, 2021 IT Business Staff
NexTech launches 3D ad platform for Facebook

Personalization is misunderstood: Report

Personalization and customization help businesses provide great customer experiences, but according to a recent report from Progress Sitefinity, while personalization provides marketers and content experience owners the opportunity to drive their customer experience,

Published on: March 25th, 2021 IT Business Staff

Storeless economy and shoppable video ads on the rise

In 2020, there were 9,300 store closings across the United States. This year, according to the Brand Disruption 2021 report by the Interactive Advertising Bureau (IAB), 25,000 stores will shut down. This shift

Published on: March 25th, 2021 ITBusiness Staff

AI spending will grow to $110 billion by 2024

In 2020, companies around the world spend about $50 M on artificial intelligence (AI) technologies. By 2024, IDC predicts that will more than double to $110 B. Companies are flocking to AI for

Published on: March 25th, 2021 IT Business Staff

Data-backed tips for marketing spend

Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing

Published on: March 24th, 2021 Suzanne Robicheau

Assess your MarTech stack with three questions

Nicole Amsler, the vice-president of marketing at Formation, an AI-powered marketing platform, says with so many MarTech solutions options on the table, it’s easy to react quickly to the latest and greatest tool"

Published on: March 23rd, 2021 ITBusiness Staff

What the future holds for digital transformation

IDC’s 2020 predictions focused on the need for enterprises to get ready for the digitized economy by accelerating investments in key technologies and new operating models. A global pandemic was just the push

Published on: February 24th, 2021 Suzanne Robicheau
CMO Talks

Driving improvements with conversational data – CMO Talks with Dee Anna McPherson

Only a few years ago, marketers could only dream of a time when machines would have the ability to extract value from the unique conversations between a business and its customers. Thanks to

Published on: February 10th, 2021 Suzanne Robicheau
CMO Talks

Predicting technology’s role in the new business normal – CMO Talks with Gerry Murray

At a time when nothing seems clear, there’s strength in knowing that some things, at least, are slated to proceed in an expected way. Predictions in the annual FutureScape report published by International

Published on: January 27th, 2021 Suzanne Robicheau

Embracing change to remain relevant

As a global IT distributor with a client base that includes companies like Apple, Cisco, Microsoft and Samsung, Ingram Micro Canada has a reputation for improving the productivity of business partners. According to

Published on: January 13th, 2021 Suzanne Robicheau

A year in review: Key takeaways from 20 episodes of CMO Talks

ITWC and IDC introduced the CMO Talks podcast series in April 2020, hooking their listeners with a convenient and easy way to address pressing marketing challenges. Twenty episodes later, the program continues to

Published on: December 23rd, 2020 Steve Proctor

From events to e-vents: Why there’s no turning back from the virtual events environment

Large-scale events took a hit when COVID-19 slammed physical doors, but as the old saying goes, when one door closes, another one opens. Faced with shuttered venues ranging from theatres and meeting halls

Published on: December 9th, 2020 Suzanne Robicheau