Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

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HashtagTrending: Cannabis and machine learning; ‘Weed-dating’; and tracking consumption

It’s October 17th and unless you’ve been living under a rock you probably know what that means. Recreational cannabis is now officially legal across Canada and in light of this we decided to

Published on: October 17th, 2018 Meagan Simpson

Lenovo reclaims top spot in worldwide PC shipments

Lenovo has reclaimed the number one spot in global PC shipments despite a slight decline in overall shipments according to preliminary results of the third quarter of 2018 from the International Data Corporation

Published on: October 11th, 2018 Meagan Simpson
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Hashtag Trending – Google+ data leak, Pixel 3 unveiled and; Google losing ads to Amazon

Google shuts down Google+ after a data leak, unveils the Pixel 3, and might be losing advertising to Amazon. Listen to the latest Hashtag Trending First from Reddit: It may be no surprise

Published on: October 10th, 2018 Meagan Simpson
Facebook on smartphone

Facebook introduces advertising for ‘Stories’ feature

Canadian advertisers will now be able to take advantage of Facebook’s large user base through the social media platform’s ‘Stories’ feature. Facebook announced on Wednesday that ads for stories are now available to

Published on: September 28th, 2018 Meagan Simpson

Discount Contact Lens taps into voice-activated shopping through Amazon Alexa Skills

Not a lot of people are shopping for things through Amazon’s Alexa, but Discount Contact Lens wants to change that and says that there is “going to be a growing” market to shop

Published on: September 27th, 2018 Shruti Shekar

What turns gamers into buyers? PayPal study seeks answers

By Tom Lito PayPal forecasts strong growth for the Canadian online gaming market, stating that it’s expected to generate $40 million in revenue with a CAGR of 22.7 per cent over the next

Published on: September 24th, 2018 IT World Canada Staff

Hootsuite and Google announce digital advertising partnership

Hootsuite and Google have announced a partnership, making it easier for users of the social media management platform to manage ad campaigns across social media and now Google Search. In a release on

Published on: September 19th, 2018 Meagan Simpson

Microsoft Canada watches Igloo Software, continues partnership to leverage its intranet solutions go global

SAN ANTONIO, TX- Microsoft Canada’s Chief Technology Officer Stephen Tanaka said Waterloo-based intranet software solutions provider Igloo Software is a company to watch because of how fast it’s growing and that its services

Published on: September 13th, 2018 Shruti Shekar

‘Netflix’ for businesses tools, Shopify updates app store

Shopify’s app store is getting a facelift as the e-commerce company uses machine learning to try and create a more personalized experience for users. The Ottawa-based company announced the changes on Wednesday, with

Published on: September 7th, 2018 Meagan Simpson

Salesforce adds new features to Sales Cloud platform

Leading up to its annual Dreamforce conference later this month, Salesforce announced Thursday new features for its Sales Cloud platform to help improve sales, billing and marketing. The customer relationship management (CRM) giant

Published on: September 6th, 2018 Meagan Simpson

Staying relevant in the age of ecommerce: a Salesforce report

More than half of all consumers now prefer to shop online, and traditional retailers hoping to compete in a world of ever growing digital commerce will need to have a customer-first mindset, according

Published on: September 5th, 2018 Meagan Simpson

Google Ads focusing on small businesses in re-brand

Google is following suit with other online platforms, focusing on small- and medium-sized businesses (SMBs) and attempting to make it easier to reach target audiences with its updated advertisement service. Google Canada recently announced

Published on: September 4th, 2018 Meagan Simpson

Huawei marketing plan turns TIFF attendees into red carpet paparazzi

Huawei Canada’s decision to partner with the Toronto International Film Festival (TIFF) is one way to teach the market how to use technology, according to the Chinese smartphone giant's Canadian director of marketing.

Published on: September 4th, 2018 Shruti Shekar
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Hashtag Trending – Airbnb as landlord; content marketing is broken; Trump’s SEO rant

Airbnb might be your next landlord. Find out why content marketing is broken. And Donald Trump complains about Google’s search results. Trending on LinkedIn, Airbnb’s best growing segment are year-round rentals owned by

Published on: August 29th, 2018 Brian Jackson

Amazon begins to offer monthly subscription service to Prime

Amazon Canada will now be offering a monthly subscription alternative to Prime, its exclusive service for video, music, and shipping for customers. An Aug. 28 press release said the monthly service will be

Published on: August 28th, 2018 Shruti Shekar