Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Like many businesses, professional service providers are under pressure to improve the customer experience, particularly as expectations rise and new competitors arrive on the scene. As a result, these businesses are following the
There’s nothing particularly revelatory in the Netflix production The Social Dilemma, but the film does shine a light on big tech’s pervasive presence and the impact on people’s lives. “There’s an underlying cultural
Google Canada has launched Market Finder, which the company is calling a one-stop-shop for Canadian small businesses seeking to go global. Market Finder is a free tool for Canadian small businesses to help
Artificial intelligence (AI) tops the agenda for many organizations, but the anticipated opportunities come with a host of challenges, many of which relate to ethics and trust. For Ritu Jyoti, Program Vice President,
In a recent interview with ITWC President Fawn Annan conducted as part of the CMO Talks podcast series, Chandaria Family Holdings Vice President, Consumables, Beverly Altberg acknowledged the disruption brought about by the
CMO Talks with IDC Program VP, Channels and Alliances Steve White With two years of digital transformation taking place in just a few months, IDC Program Vice President, Channels and Alliances Steve White
CMO Talks with NuEnergy.ai Healthcare Lead Orchid Jahanshahi At a time when artificial intelligence (AI) is moving from the realm of fantasy to practical application, NuEnergy.ai Healthcare Lead Orchid Jahanshahi says the issues
The Standard Media Index (SMI) has recognized Amazon as the only major publisher in Canada to report ad revenue growth during COVID-19. The company has experienced a year-over-year increase of 43 per cent.
While the pandemic led to thousands of businesses in Canada experiencing the fast track to digital transformation, industry leaders remain concerned about Canada's ongoing inability to generate unicorns and lead the world's digital
Discourse on social media is changing for everyday users and advertisers alike, and social media platforms like Facebook and TikTok continue to face scrutiny. The Facebook boycott and the trending #StopHateForProfit stems from
Ten years after it opened its doors in 2009, Microsoft recently announced that several Microsoft Stores are shutting down, including all seven in Canada, sparing just four as experience centres for its products.