CMO Digital

On this page, you will find stories, blogs, podcasts, and videos focused on MarTech tools, the changing role of the Chief Marketing Officer (CMO), and sales as it applies to technology innovation. Specific story topics will include CMO profiles and advice. marketing automation, e-mail lists, social media marketing, the importance of brand, content tracking, location-based marketing, web analytics, lead management and digital analytics, advertising, and campaign management. CMO Digital is the home for CMO Talks, a twice-monthly podcast hosted by ITWC CEO & CMO Fawn Annan. Why not subscribe to the monthly newsletter and get the most recent MarTech news delivered directly to your inbox?

Sales and Marketing Archives - Page 2

CMO Talks

Marketing and digital teamwork a winning combination for MLSE

As the parent company of teams such as the Toronto Maple Leafs and the Toronto Raptors, and the provider of exceptional live music and entertainment events, Maple Leaf Sports & Entertainment Ltd. (MLSE)

Published on: June 16th, 2021 Suzanne Robicheau
Photo of customer pipeline

Zoho’s pipeline-centric CRM solution built for small businesses gets new features 

Global SaaS company Zoho has added new features, including an industry-first mobile pipeline view, to its pipeline-centric customer relationship management (CRM) solution, Bigin. New customization features, public APIs, new integrations, and enhanced capabilities

Published on: June 4th, 2021 Pragya Sehgal
image: fascinated by possibilities

SAS wants to get people curious about analytics with new tagline

When the SAS Institute was founded more than 40 years ago, analytics was a somewhat esoteric discipline familiar only to statisticians and academics and artificial intelligence (AI) was science fiction. SAS's software was

Published on: May 21st, 2021 Lynn Greiner
CMO Talks

Making a case for intelligent marketing analytics – CMO Talks with Jon Duke

As the vice-president of research for IDC Retail Insights, Jon Duke is accustomed to weighing in on retailer-driven research into all aspects of marketing. Joining ITWC president Fawn Annan for a May 2021

Published on: May 19th, 2021 Suzanne Robicheau

Now is the time to revamp your customer care strategy

There is a user rebellion underway in customer service.  Armed with an Internet connection that will provide instant access to a wide array of options, customers are demanding superior customer service and customer

Published on: May 17th, 2021 Amanda Ricks
Photo depicting business achievement concept

Visa Canada announces winners of IFundWomen grant program

Visa Canada recently named ten women-owned small businesses among the recipients of its national grant program which was launched in February 2021 in partnership with IFundWomen, a marketplace for women-owned businesses. These Canadian

Published on: May 17th, 2021 Pragya Sehgal

Amazon delays Prime Day in Canada and India due to COVID outbreaks at fulfillment centres

Amazon is putting a hold on its Prime Day marketing event in Canada due to recent COVID-19 outbreaks at its facilities in Ontario's Peel Region. According to The Canadian Press, a notice to

Published on: May 7th, 2021 Alex Coop
CMO Talks

Setting a new normal in a hybrid cloud world – CMO Talks with Jay Badiani

Jay Badiani is comfortable chatting about everything from quantum computing to corporate citizenship. As the guest of ITWC President Fawn Annan for an April 2021 installment of CMO Talks, a podcast series on

Published on: May 5th, 2021 Suzanne Robicheau
Photo of registered mark symbol on keyboard

Amazon launches IP Accelerator program in Canada to help SMBs protect their brands 

This morning, Amazon announced the launch of its Intellectual Property (IP) Accelerator program in Canada to help small and medium-sized (SMBs) businesses across the country secure a trademark and protect their brands both

Published on: April 26th, 2021 Pragya Sehgal
CMO Talks

Profitable next moves for customer experience service providers – CMO Talks with Douglas Hayward

‘Understanding’ is the watchword in new customer experience (CX) service models for Douglas Hayward, a research director responsible for IDC's Worldwide Digital Strategy and Agency Services research stream. Hayward joined ITWC President Fawn

Published on: April 22nd, 2021 Suzanne Robicheau

Twitter rebrands ad suite, talks platform safety

During its Q2 media briefing, Twitter unveiled changes to its products for advertisers and provided an update on the contentious issue of safety on its platform. If you were confused by Twitter's many

Published on: April 16th, 2021 Lynn Greiner

Leveraging AI tools to drive operational efficiency and promote brand

With a recent forecast from IDC estimating that worldwide revenues for artificial intelligence (AI) will total more than $156 billion in 2020, the writing is truly on the wall. With a global pandemic

Published on: April 11th, 2021 Suzanne Robicheau

New ITWC podcasts hitting topics that matter most for today’s CIOs

Two new podcasts are joining the IT World Canada family: Deeper Dive and Leadership in a Digital Enterprise. Both are hosted by ITWC CIO Jim Love. Leadership in a Digital Enterprise Leadership in

Published on: April 11th, 2021 Steve Proctor
graphic of digital shopping cart

This may be the best way to win in digital sales

One of the best ways to win in the digital sales world is to build engagement with clients through carefully nurtured content. Sixty-one per cent of participants in a recent ITWC briefing said

Published on: April 9th, 2021 ITBusiness Staff
CMO Talks

Building an adaptable brand – CMO Talks with Claudine Dumont

There are distinct marketing challenges when companies come together in a new brand. Having good intentions is a positive first step, but it all falls apart without adequate attention to employees and customer

Published on: April 7th, 2021 Suzanne Robicheau