Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

Leveraging the YouTube market with video podcasts – CMO Talks with Philip Bliss

With an October 2020 report from Edison Research finding that more than 100 million Americans had listened to a podcast in the past month, video podcasts distributed on YouTube are the new frontier

Published on: October 28th, 2020 Suzanne Robicheau

Paying attention to the Net Promoter Score

Like many businesses, professional service providers are under pressure to improve the customer experience, particularly as expectations rise and new competitors arrive on the scene. As a result, these businesses are following the

Published on: October 16th, 2020 Suzanne Robicheau

Empowering decision making in times of crisis – CMO Talks with Tina Tuli

Imagine an AI-powered SaaS solution that scans public social media chatter and web sources to detect and issue real time emergency alerts on a global scale. Not only can Tina Tuli picture this,

Published on: September 30th, 2020 Suzanne Robicheau

From data ownership to data stewardship – CMO Talks with Gerry Murray

There’s nothing particularly revelatory in the Netflix production The Social Dilemma, but the film does shine a light on big tech’s pervasive presence and the impact on people’s lives. “There’s an underlying cultural

Published on: September 30th, 2020 Suzanne Robicheau

Google Canada says its new tool can help put your business on the global map

Google Canada has launched Market Finder, which the company is calling a one-stop-shop for Canadian small businesses seeking to go global.  Market Finder is a free tool for Canadian small businesses to help

Published on: September 14th, 2020 Pragya Sehgal

The business imperative for ethical AI – CMO Talks with Ritu Jyoti

Artificial intelligence (AI) tops the agenda for many organizations, but the anticipated opportunities come with a host of challenges, many of which relate to ethics and trust. For Ritu Jyoti, Program Vice President,

Published on: September 2nd, 2020 Suzanne Robicheau

Customers, strategy and data-driven decisionmaking – CMO Talks with Beverly Altberg

In a recent interview with ITWC President Fawn Annan conducted as part of the CMO Talks podcast series, Chandaria Family Holdings Vice President, Consumables, Beverly Altberg acknowledged the disruption brought about by the

Published on: August 26th, 2020 Glenn Weir

New normal can be a time of opportunity: IDC

CMO Talks with IDC Program VP, Channels and Alliances Steve White With two years of digital transformation taking place in just a few months, IDC Program Vice President, Channels and Alliances Steve White

Published on: August 17th, 2020 Glenn Weir

Going for trust and transparency in AI

CMO Talks with NuEnergy.ai Healthcare Lead Orchid Jahanshahi At a time when artificial intelligence (AI) is moving from the realm of fantasy to practical application, NuEnergy.ai Healthcare Lead Orchid Jahanshahi says the issues

Published on: August 17th, 2020 Glenn Weir
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Coffee shop owner says Shopify saved her business, suggests other business owners take advantage of free tools

The impact of COVID-19 has been especially hard on businesses that rely on foot traffic for their survival. Nia Bangala, owner of a coffee shop Congo Coffee & Beignets in Cabbagetown, Toronto that

Published on: August 6th, 2020 Pragya Sehgal

Amazon was the only major publisher in Canada to report ad revenue growth during COVID, according to new report

The Standard Media Index (SMI) has recognized Amazon as the only major publisher in Canada to report ad revenue growth during COVID-19. The company has experienced a year-over-year increase of 43 per cent.

Published on: July 29th, 2020 Pragya Sehgal

North’s Focals to shut down a month after its acquisition by Google

A month after getting acquired by Google, North Focals announced today that it's "winding down" its smart glasses product and the Focals app. North also noted in the announcement that after July 31,

Published on: July 28th, 2020 Pragya Sehgal

Canada is cramming years worth of modernization into months, but experts say the country’s scale-up problem lingers

While the pandemic led to thousands of businesses in Canada experiencing the fast track to digital transformation, industry leaders remain concerned about Canada's ongoing inability to generate unicorns and lead the world's digital

Published on: July 28th, 2020 Pragya Sehgal

Consumers have never been more suspicious, but it’s also a great time for marketers to experiment, experts say

Discourse on social media is changing for everyday users and advertisers alike, and social media platforms like Facebook and TikTok continue to face scrutiny. The Facebook boycott and the trending #StopHateForProfit stems from

Published on: July 22nd, 2020 Baneet Braich

Tom’s Thoughts – What Canadians will be missing without the Microsoft Store

Ten years after it opened its doors in 2009, Microsoft recently announced that several Microsoft Stores are shutting down, including all seven in Canada, sparing just four as experience centres for its products.

Published on: July 10th, 2020 Tom Li