Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

L-Spark announces its final six SaaS stars

L-Spark, an Ottawa-based accelerator for software-as-a-service (SaaS) startups, announced its fresh fall cohort Oct. 2. The cohort comprises of six companies that are the latest recipients of L-Spark's valuable connections and resources, helping

Published on: October 3rd, 2019 Pragya Sehgal

Shopify Marketing adds Microsoft Search Network

Adding to its range of advertising options, Shopify Inc. has announced the addition of Microsoft Search Network (including Yahoo! and AOL) to the digital ad networks available on its Shopify Marketing tool. Shopify

Published on: September 30th, 2019 Buckley Smith

Going cashless could save business owners 15 hours a week, says Square study

Allan Bacani took over operations of the Vancouver-based Lee's Donuts in 2018 and after assessing the business he decided to go completely cashless.  The benefits of this move have already been felt, he

Published on: September 27th, 2019 Buckley Smith

YouTube brings its ticketing feature to Canada

YouTube has partnered with Ticketmaster and Eventbrite to bring their ticketing feature to Canada. The feature was made available Sept. 24 and allows Canadians to see listings from live events of their favourite

Published on: September 25th, 2019 Pragya Sehgal
Microsoft Dynamics CRM

Microsoft releases new features, updates for Dynamics 365

Microsoft Corp. released a wide swath of updates and releases for its Dynamics 365 suite this week, largely focussed on AI-powered insight tools and new applications for the world of retail. AI-powered insight

Published on: September 23rd, 2019 Buckley Smith

Adobe partners with LinkedIn and Vidyard to bring new features to Marketo Engage

Adobe Inc. is bringing new capabilities to its marketing platform, Marketo Engage, through partnerships with LinkedIn Corp. and Vidyard. In a blog post Adobe explained that the expanded integration of LinkedIn will allow

Published on: September 20th, 2019 Buckley Smith

Mastercard launches new service in attempt to simplify B2B payments

Mastercard Inc. is trying to simplify B2B payments with the introduction of its newest service under its Mastercard Track platform, a virtual trade marketplace designed for B2B sales established by Mastercard in 2018.

Published on: September 12th, 2019 Buckley Smith
Itergy channel elite awards

U.S. trade war hits consumers with higher electronics pricing

A 15 per cent tariff on Chinese goods came into effect on Sunday, Sept. 1st. As part of the ongoing trade war between the U.S. and China, the new tariff could significantly drive

Published on: September 4th, 2019 Tom Li

Study says businesses stand to lose 20% of sales revenue forever after a hack

Companies that experience a data breach can expect to lose 20 per cent of their sales revenue forever, according to a new study. PCI Pal PLC, a firm out of the United Kingdom

Published on: August 31st, 2019 Buckley Smith

Amazon dominates most trusted e-commerce brands in latest BrandSpark study

Many have touted this to be an era of consumer choice, but it can still be extremely difficult to cut through all the marketing slang, buzzwords and other jargon used to get down

Published on: August 19th, 2019 Buckley Smith

Shopify announces first native chat feature

Shopify Inc. today launched Shopify Chat, a native chat function for online web portals built on its online web store services. Shopify Chat, which was announced today in a blog post from Shopify,

Published on: August 14th, 2019 Buckley Smith

Square announces the release of a new POS terminal

A new point of sale system from Square Inc. is available for order, as announced by the company yesterday. Dubbed Square Terminal, Square said in its press release that it's designed to replace

Published on: August 9th, 2019 Buckley Smith

Square launches loyalty program in Canada

Square Inc., the POS company co-founded by Twitter CEO Jack Dorsey, launched its new loyalty program to Canadian businesses today. The tool, dubbed Square Loyalty, allows business owners to customize loyalty programs for

Published on: July 11th, 2019 Buckley Smith
ecommerce, shopping

Most SMBs still terrible at developing an online presence despite obvious benefits, BDC study says

An online presence becomes all the more vital as more people shop on the web every year, but a recent study from The Business Development Bank of Canada (BDC) says, despite the obvious

Published on: July 11th, 2019 Buckley Smith

Shopify Unite day 2: Buying clothes by playing virtual dress up

Shopify kicked off the second day of Shopify Unite with a keynote from its chief technology officer, Jean-Michel Lemieux, who compared e-commerce to the open and free passageways of the Silk Road trading route

Published on: June 21st, 2019 Tom Li