Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

WestJet launches AI chatbot to improve customer experience

WestJet Airlines Ltd. has launched an artificial intelligence (AI) powered chatbot, the first of its kind for a Canadian airline. The low-budget airline made the announcement Monday, calling the chatbot a quicker and

Published on: August 27th, 2018 Meagan Simpson

Canadian AI marketer grows team

Toronto-based Atomic Reach continues to grow and shake up the field of content marketing, announcing two new additions to its executive team. It was announced last week that Paul Roscoe would now be

Published on: August 24th, 2018 Meagan Simpson

Two Toronto businesses team up to bring virtual reality to artwork

An art gallery is using virtual reality (VR) to help market and sell local works of art. Slanted Door, a Toronto-based art gallery and café, has teamed up with VusionVR Inc. to create

Published on: August 20th, 2018 Meagan Simpson

How Lenovo’s new NA president plans to expand the company’s SMB presence

Joining Lenovo was a bit of a calling, the company's new president for North America, Matthew Zielinski, said in a recent interview. "The chance to be a part of the reinvention in a

Published on: August 17th, 2018 Lynn Greiner
Saleschoice - Cindy Gordon feature

Toronto-based software startup points AI at solving B2B’s biggest sales problems

After your Saturday morning coffee and a pancake breakfast with the kids, perhaps you pick up a list of chores. Perhaps you stare at these tasks, each of them daunting in its own

Published on: August 15th, 2018 Brian Jackson
Marijuana on keyboard

Ontario to begin legal marijuana sales with online-only model

Doug Ford's Progressive Conservative Ontario government announced this afternoon that it will be rolling out online sales of marijuana when it becomes legal in October. Finance Minister Vic Fedeli and Attorney General Caroline

Published on: August 13th, 2018 Shruti Shekar

Roots uses AI to redesign its website with a focus on user experience

It isn't easy for a business to stick around for 45 years and remain relevant in the digital age, even if your brand is as iconic as Roots Canada - but to avoid

Published on: August 10th, 2018 Meagan Simpson
Facebook on smartphone

Facebook wants to help more local businesses connect with customers

In a year that hasn't gone exactly as Facebook would probably like, the social media giant seems to be taking steps to win back the trust of its users; for example, by trying

Published on: August 8th, 2018 Meagan Simpson

Salesforce appoints co-CEO

Salesforce.com Inc. has promoted its chief operating officer (COO) to co-CEO. On Tuesday, the San Francisco-based CRM giant announced that effective immediately Keith Block, who had served as Salesforce's vice chair, president, and

Published on: August 8th, 2018 Eric Emin Wood

Want your messages to reach a wider audience? Try video games, Facebook suggests

Facebook Inc. has introduced three new ad solutions to its platforms aimed at helping marketers reach a little-discussed but potentially lucrative audience: video gamers. The solutions, which the company announced Thursday, are playable

Published on: August 2nd, 2018 Eric Emin Wood
Sonos Nasdaq bell

Listen to Nasdaq’s new market-opening bell designed by Sonos

It's pretty common for companies launching new tickers to the Nadaq Stock Exchange to ring the opening bell, but getting to design how that bell sounds is unique. Today when Sonos lists its

Published on: August 2nd, 2018 Brian Jackson

Twitter’s quarterly revenue up, but user numbers down

Twitter Inc. was once again able to put a positive spin on its latest quarterly results, though investors don't appear to agree. In its second-quarter results press release, published Friday, the social media

Published on: July 27th, 2018 Eric Emin Wood

Toronto’s CN Tower using VR to sell guests on the experience

Toronto’s CN Tower is using virtual reality to market itself, while stepping into the world of digital tourism. The CN Tower Viewfinder mobile app, launched Tuesday, allows users to interact with the 360-degree

Published on: July 26th, 2018 Meagan Simpson

2.5 billion people use Facebook, WhatsApp, or Instagram at least once a month

Around 2.5 billion people use Facebook, WhatsApp, Instagram, or the company's instant messaging app, Messenger, at least once per month, Facebook Inc. has revealed. Co-founder and CEO Mark Zuckerberg revealed the number during

Published on: July 26th, 2018 Eric Emin Wood

Microsoft exceeds $100 billion in revenue for first time ever

Microsoft has surpassed $100 billion (all figures USD) in revenue for the first time in its history, thanks to the continued success of its cloud services. For the fourth quarter of 2018, the

Published on: July 20th, 2018 Meagan Simpson