Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

Square launches loyalty program in Canada

Square Inc., the POS company co-founded by Twitter CEO Jack Dorsey, launched its new loyalty program to Canadian businesses today. The tool, dubbed Square Loyalty, allows business owners to customize loyalty programs for

Published on: July 11th, 2019 Buckley Smith
ecommerce, shopping

Most SMBs still terrible at developing an online presence despite obvious benefits, BDC study says

An online presence becomes all the more vital as more people shop on the web every year, but a recent study from The Business Development Bank of Canada (BDC) says, despite the obvious

Published on: July 11th, 2019 Buckley Smith

Shopify Unite day 2: Buying clothes by playing virtual dress up

Shopify kicked off the second day of Shopify Unite with a keynote from its chief technology officer, Jean-Michel Lemieux, who compared e-commerce to the open and free passageways of the Silk Road trading route

Published on: June 21st, 2019 Tom Li

Shopify Unite Day 1: New languages, currencies, POS, and Shopify Plus

Shopify Inc. kicked off its Shopify Unite event today in Toronto, where it recently opened a new office, with announcements about updates to its Shopify Plus platform and point of sale (POS) system,

Published on: June 19th, 2019 Buckley Smith

Canadians spend second most in the world per purchase, according to Shopify report

Shopify Inc. released its first-ever global State of Commerce report; unveiling some interesting insights into the habits of online shoppers. Solmaz Shahalizadeh, the vice-president of data science and engineering for Shopify, spoke with

Published on: June 5th, 2019 Buckley Smith

Converting leads: Lessons from the customer journey

How do you turn leads into sales? That’s the fundamental challenge facing sales professionals as they fire up their computer each morning and look for the best targets for the quickest and most

Published on: June 4th, 2019 Steve Proctor

How winning Dreampitch gave Funnelcake ‘cred and reputation’

It has been one year since Funnelcake won the Dreampitch contest - and the $100,000 USD cash prize that comes with it - at the 2018 Salesforce World Tour. In that time, Funnelcake,

Published on: April 23rd, 2019 Buckley Smith

Best Buy Canada continuing to thrive through an eCommerce revolution

Amidst Amazon's exploding eCommerce business, Best Buy Canada has continued to not only survive but also thrive. In recent years, the company has put a much heavier focus on its eCommerce platform and

Published on: April 12th, 2019 Buckley Smith
Sales pitch

Zoho launches e-commerce and marketing app suites, plans to expand into Canada

Following a year in which it saw a 39 percent revenue growth rate, Zoho Corp. has announced two new application suites (Zoho MarketingHub and Commerce Plus), as well as plans for future international

Published on: April 9th, 2019 Buckley Smith

Why your channel website is sending the wrong message to prospective buyers

Have you ever read through a channel partner's website, only to finish and realize you still know nothing about what they actually do? For partners that are serious about phasing out the age-old

Published on: April 4th, 2019 Alex Coop

Complaints about digital ads in Canada on the decline, according to Ad Standards

The amount of complaints being received regarding digital advertising is on the decline, according to the annual ad complaints report published by Ad Standards. This continues a trend that has materialized over the

Published on: April 4th, 2019 Buckley Smith

Partners humbled by pool guy’s wise words at Cisco Marketing Velocity

NEW ORLEANS --- More than 200 channel marketers listened intently to Marcus Sheridan talk about swimming pools Wednesday during Cisco Systems' Marketing Velocity event. The bubbly personality and partner of River Pools and

Published on: April 1st, 2019 Alex Coop
Adobe CEO, Shantanu Narayen, kicks off Adobe Summit, The Digital Experience Conference, with more than 16,000 attendees in Las Vegas on Tuesday, March 26, 2019.

Marketing, Microsoft, and Mindy Kaling: 3 things you missed at Adobe Summit

This week in Las Vegas 16,000 attendees gathered to watch Adobe executives interview CIOs, CMOs, and some celebrities too. It was part all part of Adobe Summit, the vendor's conference for customers and

Published on: March 28th, 2019 Brian Jackson

The Canadian SMB IT resellers landscape is changing: ITWC survey

SMB IT resellers in Canada are beefing up their business models with consulting and IT services as they fight for market share in their hyper-competitive niche which is under threat by the exponential

Published on: March 25th, 2019 Buckley Smith

Cadillac Canada launches virtual showroom experience

Cadillac Canada has launched a new platform, Cadillac Live, which it says will change how Canadians buy cars. The platform, which was developed in collaboration with digital agency Isobar Canada and is the

Published on: March 22nd, 2019 Buckley Smith