Sales and Marketing Archives - Page 2

Toronto firm’s AR tech featured in Samsung Galaxy S9 Bixby camera

BARCELONA - Toronto-based ModiFace is seeing its augmented reality makeup technology receive what is likely its biggest closeup yet, with direct integration into the Samsung Galaxy S9 and S9 Plus camera. ModiFace's AR

Published on: February 27th, 2018 Brian Jackson

Hashtag Trending – FCC’s net neutrality repeal is official, Kylie Jenner slays Snapchat, MIT created living plant lights

The FCC is ready to officially repeal net neutrality this April, Snapchat takes a huge market value hit after Kylie Jenner says she isn’t using the app anymore, and MIT has succeeded in

Published on: February 23rd, 2018 Alex Radu

Smartphone sales record first-ever decline in Q4 2017

The fourth quarter of 2017 saw worldwide sales of smartphones decline for the first time since 2004, according to Gartner’s latest smartphone market report. There are two main factors why this happened, says

Published on: February 22nd, 2018 Alex Coop

Retailers and restaurants turn to Apple hardware to improve in-store sales

If you had to bet on the next move of an entrepreneur that's coming fresh off building up a successful e-commerce business, you probably wouldn't put money on building a startup that wants

Published on: February 21st, 2018 Brian Jackson

Canadians love to spend money online on Valentines, says Mastercard

When love is in the air, Canadians do a lot of shopping online, according to Mastercard’s annual Love Index. E-commerce transactions jumped by 216 per cent in Canada on Valentine’s over the past three

Published on: February 14th, 2018 Alex Coop

Want to reach a younger audience? Advertise outside of Facebook, expert says

Facebook is still the king of social media, but different platforms are grabbing the attention of its younger generations, and advertisers have taken notice. “Advertisers are concerned about fishing where the fish are,

Published on: February 13th, 2018 Alex Coop

Top Hat, Shopify rethink recruitment strategies for top sales talent

Two fast-growing tech startups based in Ontario launched new, unique approaches to recruiting talent this past week - one created its own "Sales University," the other launched a careers page that applies to you.

Published on: February 9th, 2018 Brian Jackson

Hashtag Trending: Samsung heir leaves jail; Intel’s new smart eyewear; tech makes a splash at the Superbowl

Former Samsung head Jay Y. Lee has been released from jail, five months after being convicted of bribery charges. Intel has designed new smart eyewear that projects images onto your retina and looks

Published on: February 6th, 2018 Eric Emin Wood

Avocados From Mexico dominated the Super Bowl on social media

Unlike the showdown between the New England Patriots and the Philadelphia Eagles, there was no contest between Avocados from Mexico and the rest of the competition on social media. The company was the

Published on: February 5th, 2018 Alex Coop

Instagram introduces carousel ads to Instagram Stories

Online marketers can now create ads on Instagram that users can tap through, swipe back and forth or pause whenever they want. Instagram announced Carousel Ads for Instagram Stories this morning, nearly two

Published on: February 1st, 2018 Alex Coop

Mobile – including Instagram – now accounts for almost 90% of Facebook’s ad revenue: Sandberg

Facebook Inc.'s focus on mobile users continues to pay off for the social media giant, and it's lifting the fortunes of the businesses who advertise on its platform along with it, COO Sheryl

Published on: February 1st, 2018 Eric Emin Wood

Instagram announces post scheduling feature; Hootsuite upgrades Instagram support

Hootsuite users frustrated by the platform's inability to post directly to Instagram have had their prayers answered... by Instagram. The San Francisco-based social media icon/Facebook division announced on Tuesday that it had added

Published on: January 30th, 2018 Eric Emin Wood

How Air Miles used Marvel characters and AR to bring families into stores

Last year, as Marvel fans were gearing up for the Nov. 3 release of Thor: Ragnarok, the youngest among them were presented with an even more immersive opportunity of their own. By visiting

Published on: January 29th, 2018 Eric Emin Wood

Avaya acquires Spoken Communications, touts fresh beginning

New Orleans, La. – Jim Chirico’s message couldn’t be clearer this morning: Avaya has money, it’s looking to form new partnerships and it’s dedicated to the cloud. “What we’re doing now, is playing to

Published on: January 29th, 2018 Alex Coop

Google’s ad-blocking might be user-friendly, but it’s also unfair to publishers

I have no doubt that Google's decision to block auto-play video ads in the latest version of its Chrome browser will be celebrated by many, but there's a deeper problem to explore with

Published on: January 29th, 2018 Brian Jackson