Sales and Marketing

Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.

Sales and Marketing Archives - Page 2

Powering the connected store through technology

CMO Talks with Tulip VP Marketing Pouneh Hanafi Canada’s retail sector is undergoing transformation. During a recent CMO Talks podcast with ITWC President and CEO Fawn Annan, Tulip VP Marketing Pouneh Hanafi discussed

Published on: June 29th, 2020 Glenn Weir

Navigating the shifting ground in sales and marketing – CMO Talks with IDC Program VP Karsten Weide

The pandemic has impacted almost every industry. In a recent CMO Talks podcast conversation with ITWC President and CEO Fawn Annan, IDC Program VP, Media & Entertainment Karsten Weide added marketing and advertising

Published on: June 11th, 2020 Glenn Weir

Google Canada says it will expand ShopHere program across Canada

Google Canada says it's committing $1 million to expand Digital Main Street’s ShopHERE program nationally in an attempt to help get 50,000 small businesses online by 2021.  The tech giant announced the expansion

Published on: May 28th, 2020 Pragya Sehgal

Finding the balance with AI use in marketing – CMO Talks with Kira Systems CMO Vinay Nair

More and more business leaders are seeing AI as something with the potential to evolve economies and the way companies operate. While Kira Systems CMO Vinay Nair may believe in AI’s potential, he

Published on: May 28th, 2020 Glenn Weir

Durham College to participate in siberXchange Live summit

Durham College, a partner of SiberX, is participating in the siberXchange Live Summit this week to showcase new opportunities in autonomous vehicle and cybersecurity research.  Mahdi Raza, the founder of SiberX, said that making sure

Published on: May 27th, 2020 Pragya Sehgal

Challenges and opportunities in the COVID era and beyond – CMO Talks with Wipro CMO Ved Bhat

The pandemic has had a huge impact on the economy. However, even with all that’s happened, Wipro CMO Ved Bhat sees opportunities for companies to stand apart, and to take their products and

Published on: May 1st, 2020 Glenn Weir
Image of someone tapping on smartphone

Shopify launches its own mobile shopping app

Shopify today announced the launch of its consumer app, simply named Shop.  The new shopping assistant combines features such as the discovery of local businesses, customized recommendations, purchase payment and tracking, the company

Published on: April 28th, 2020 Pragya Sehgal
ecommerce, shopping

Don’t rush into e-commerce because of COVID-19, says expert

With the COVID-19 crisis forcing retailers and restaurants to close their doors, some are thinking of shifting quickly to selling products online to bring in at least some revenue. But an expert warns

Published on: April 21st, 2020 Howard Solomon

Good data, better engagement and CMOs 3.0 – CMO Talks with Drift CMO Tricia Gellman

Sales and marketing have evolved in recent years to the point where, according to Drift CMO Tricia Gellman in a recent chat with ITWC President and CEO Fawn Annan, technology and the ability

Published on: April 16th, 2020 Glenn Weir

Technology, privacy and consent as currency – CMO Talks with Gerry Murray of IDC

With all that’s been happening technology-wise over the past decade or so, it might be tempting to form the belief that the world is now deep into the tech revolution. However, as IDC

Published on: April 2nd, 2020 Glenn Weir

CMO Talks podcast: Talking to the experts about MarTech

Today’s marketers have become snipers rather than shotgun practitioners from a by-gone era. As the technology people use in their daily lives has changed, marketers have the ability to collect consumer information –

Published on: March 31st, 2020 Steve Proctor

Canadian ICT spending could shrink by 5 per cent in 2020: IDC

As the world responds to the COVID-19 pandemic, Canada’s ICT spending is expected to shrink by up to five per cent in 2020, according to a new IDC report. The IDC report predicted

Published on: March 26th, 2020 Tom Li
ecommerce, shopping

Shopify ranks among top e-commerce platforms, according to SoftwareReviews awards

Top e-commerce platforms were recognized by the 2020 eCommerce Data Quadrant Awards from SoftwareReviews recently and Canada's e-commerce giant ranked among the top award earners. With a composite score of 8.2, Shopify Plus

Published on: February 24th, 2020 Buckley Smith

Shopify joins Facebook’s Libra Association

Shopify announced today that it has joined the Facebook-founded Libra Association, becoming the first new member of the organization since it was officially unveiled with 21 other partners last October. As the latest

Published on: February 21st, 2020 Pragya Sehgal

Canadians spend more when they use cards, but most SMBs still make it hard for them to do that

Nearly 90 per cent of Canadian consumers think it’s important to support local small and medium businesses, but according to a recent report, SMBs have a hard time reaching those consumers. Worse yet,

Published on: February 12th, 2020 Pragya Sehgal