On this page, you will find stories, blogs, podcasts, and videos focused on MarTech tools, the changing role of the Chief Marketing Officer (CMO), and sales as it applies to technology innovation. Specific story topics will include CMO profiles and advice. marketing automation, e-mail lists, social media marketing, the importance of brand, content tracking, location-based marketing, web analytics, lead management and digital analytics, advertising, and campaign management. CMO Digital is the home for CMO Talks, a twice-monthly podcast hosted by ITWC CEO & CMO Fawn Annan. Why not subscribe to the monthly newsletter and get the most recent MarTech news delivered directly to your inbox?
Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks.The tool, called Engagement ROI, has been integrated