Sales and Marketing Archives - Page 103

Adobe Soundbooth CS4 beta entices with multi-track editing and much more

Last year when Adobe jumped into the Macintosh-audio editing business with its release of the Intel-only Soundbooth CS3, it did so with something less than both feet. Designed for those who didn't require

Published on: May 29th, 2008 Christopher Breen

Three magic words that boosted a Canadian firm’s online sales

Bill Dalton went online one day in 2005 only to find that his nurse uniform sales business had been scrubbed out of the top search engine results. < The Charlottetown, PEI small businessman

Published on: May 28th, 2008 Brian Jackson

IT research spend – getting the best value for your analyst dollar

On the Web site of mega research firm Gartner Inc. lives a section titled IT Budget Optimization , which, among other things, offers for sale 20 research papers on strategies for cutting IT

Published on: May 28th, 2008 Lisa DiCarlo

Microsoft expresses creative side with updated suite

Microsoft says the upcoming release of Expression Studio 2.0 – its suite of design and media applications – is a bonanza for developers and designers.It will enable them to “build rich interactive applications

Published on: May 27th, 2008 Brian Jackson

Facebook re-design gives users greater control

Facebook's major overhaul of its core member profile pages is a risky but necessary move for the world's second-largest online social network, according to several developers of popular applications for the site.The move

Published on: May 27th, 2008 Juan Carlos Perez

Apple’s 17-inch MacBook Pro an “impressive machine”, says former skeptic

There's something I have to say at the outset of this review: From the time Apple Inc. announced the first 17-in. PowerBook G4 models five years ago, I've always been a little prejudiced

Published on: May 26th, 2008 Ryan Faas

Munch n’ mingle your way to business success – three experts show you how

Communities of interest in various Canadian cities are offering startups and entrepreneurs a wide array of resources and tools to effectively grow their business.The activities of these communities – and the benefits of

Published on: May 26th, 2008 Joaquim P. Menezes

Morphing Web sites can help you make more money

Web sites that automatically customize themselves for each visitor so they come across as more appealing or simply less annoying can boost sales for online businesses by close to 20 per cent, an

Published on: May 26th, 2008 Tim Greene

Ten god-awful Google flops and fiascos

Google Incorporated is arguably the most successful Internet company today. But Google didn't get to where it is without takings risks--some of which have failed spectacularly.For example, remember the Google Accelerator, which was

Published on: May 23rd, 2008 Tom Spring

Maid to order – iRobot shows how to cash in on customer creativity

Jump to: videoWhen Bedford, Mass.-based iRobot Corp. released their circular vacuum robots to the market, they expected customers would use the Roomba to clean their homes, not name them and teach them how

Published on: May 22nd, 2008 Brian Jackson

Microsoft offers Live Search rewards to lure Google, Yahoo users

Microsoft launched a comparative shopping feature in its Live Search engine on Wednesday. The service offers consumers a rebate on purchases made through the site, a scheme that could lure shoppers from Google

Published on: May 22nd, 2008 Jeremy Kirk

Five tech strategies to help you ‘tell your story’ and make a sale

"Sell the sizzle not the steak," is a favourite marketing mantra.But tech-based businesses are better off expounding on the benefits their product or services provide if they intend to break into the market,

Published on: May 21st, 2008 Nestor Arellano

Kimberly-Clark’s Big Idea promo that’s a blast on YouTube

“To successfully sell a product,” say the marketing folk at Kimberly-Clark, “you need a big idea.”The maker of Kleenex tissues, Huggies diapers, and Viva facial towels is typically associated with brands that are

Published on: May 20th, 2008 Joaquim P. Menezes

Free products equals big profits on the Web, says Wired editor

If there aren't any free lunches, you better be giving away some.That's the advice Wired magazine editor Chris Anderson has for you, especially if you're selling over the Web.Anderson reminded a room full

Published on: May 16th, 2008 Brian Jackson

How to get ahead in advertising – The Washington Post way

When The Washington Post Co. first selected 'SAP for Media' – in 2003 – to manage the entire ad sales cycle for its multiple brands the media conglomerate realized the risks involved. "SAP

Published on: May 16th, 2008 Joaquim P. Menezes