Sales and Marketing Archives - Page 102

CEBIT : Making customer loyalty cards available on PCs

A German company wants to bring customer loyalty cards to the Internet while also making it easier for people to log in into multiple Web sites.Fun Communications' idea is to offer a portal

Published on: March 6th, 2008 Jeremy Kirk

Microsoft says counting clicks is pass

Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks.The tool, called Engagement ROI, has been integrated

Published on: February 26th, 2008 Jeremy Kirk