Sales and Marketing Archives - Page 101

NASA brings social networking to Martians

"The parachute is open!!""Come on Rocketssssss!!!""I've landed !!!!!""Cheers! Tears! I'm here!"Those were the messages that NASA's Jet Propulsion Laboratory sent out on micro-blogging site Twitter in a five-minute time span May 25 as

Published on: June 10th, 2008 Heather Havenstein and Jim Dalrymple

Canadian retailers have 3.6 billion reasons to battle tech-enabled theft

A broad range of criminal activities are eating away at retail profits and causing Canadian merchants to lose as much as $3.6 billion each year, according to a recent survey. While employee and

Published on: June 9th, 2008 Nestor Arellano

Getting a handle on Google Apps

When Google launched its web-based e-mail service (Gmail) on April 1, 2004, many people thought it was an April Fool's Day joke, and perhaps with good reason. That same day, the company had

Published on: June 9th, 2008 C.G. Lynch

Canadian groups oppose government move towards “US-style” digital copyright laws

A broad alliance of Canadian consumer advocacy groups is deeply concerned the Feds may be poised to introduce legislation that mirrors U.S. digital copyright laws, which severely limit consumer rights.Coalition members include the

Published on: June 9th, 2008 Nestor Arellano

How to create a blockbuster product lickety split

Entrepreneurs that create blockbuster companies or products do very specific things that cause them to succeed, notes an expert in the field. A clearly articulated vision (pillars) and the right approach (process) are

Published on: June 3rd, 2008 Joaquim P. Menezes

Using blogs to drive mind-blowing customer service

Comcast Corp. scored a public relations coup in April when an executive responded within 20 minutes to complaints about a cable outage posted by a prominent blogger on a micro-blogging site. Michael Arrington

Published on: May 30th, 2008 Heather Havenstein

QuarkXpress 8 entices with new design tools, targets new customers

Quark used to be the last word in desktop print publishing, but Mac OS X support gave Adobe's InDesign a competitive advantage at a crucial time. With QuarkXPress 8, Quark is attempting to

Published on: May 30th, 2008 Michael Burns

3D tools un-lock huge benefits in Canadian waterway project

Use of 3D digital prototyping has steered a major project to retrofit waterway locks along Ontario's Welland Canal to unparalleled success.The technology has driven huge efficiencies for Bosch Rexroth Canada (BRC), the company

Published on: May 29th, 2008 Nestor Arellano

Adobe Soundbooth CS4 beta entices with multi-track editing and much more

Last year when Adobe jumped into the Macintosh-audio editing business with its release of the Intel-only Soundbooth CS3, it did so with something less than both feet. Designed for those who didn't require

Published on: May 29th, 2008 Christopher Breen

Three magic words that boosted a Canadian firm’s online sales

Bill Dalton went online one day in 2005 only to find that his nurse uniform sales business had been scrubbed out of the top search engine results. < The Charlottetown, PEI small businessman

Published on: May 28th, 2008 Brian Jackson

IT research spend – getting the best value for your analyst dollar

On the Web site of mega research firm Gartner Inc. lives a section titled IT Budget Optimization , which, among other things, offers for sale 20 research papers on strategies for cutting IT

Published on: May 28th, 2008 Lisa DiCarlo

Microsoft expresses creative side with updated suite

Microsoft says the upcoming release of Expression Studio 2.0 – its suite of design and media applications – is a bonanza for developers and designers.It will enable them to “build rich interactive applications

Published on: May 27th, 2008 Brian Jackson

Facebook re-design gives users greater control

Facebook's major overhaul of its core member profile pages is a risky but necessary move for the world's second-largest online social network, according to several developers of popular applications for the site.The move

Published on: May 27th, 2008 Juan Carlos Perez

Apple’s 17-inch MacBook Pro an “impressive machine”, says former skeptic

There's something I have to say at the outset of this review: From the time Apple Inc. announced the first 17-in. PowerBook G4 models five years ago, I've always been a little prejudiced

Published on: May 26th, 2008 Ryan Faas

Munch n’ mingle your way to business success – three experts show you how

Communities of interest in various Canadian cities are offering startups and entrepreneurs a wide array of resources and tools to effectively grow their business.The activities of these communities – and the benefits of

Published on: May 26th, 2008 Joaquim P. Menezes