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CMO Talks Podcast

CMO Talks is a bi-monthly podcast that is focused on conversations with marketing leaders from around the world. 

CMOs share their journey in their marketing priorities and lessons learned. Find out how they’re leveraging best practices to improve performance and scaling their efforts with tight budgets and data overload with some of the newest marketing technology (Martech) solutions. 

CMO Talks newsletter promises to help subscribers keep up-to-date with the latest trends from marketing leaders paving the way. In addition, the newsletter provides practical information on setting strategy, improving ROI and covering the latest in Martech. 

Hosted by ITWC’s CMO Fawn Annan, the show is a fast-paced, forward-looking 30- minute conversation. The podcast challenges top marketing leaders to share their experience and perspectives on daily issues ranging from budgets, ROI, innovation and strategy. Listen bi weekly for information on bleeding edge marketing trends like AI-powered analytics to m commerce strategies. 

Want to appear in an episode of CMO TALKS?
 CMO Talks is open to discussing any issues impacting the MarTech landscape. If you have an interesting opinion and would like to be interviewed by Fawn, send a note to cmodigital@itwc.ca

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E-commerce takes off in Canada as online selling becomes simpler

Canadian businesses looking to expand e-commerce activities or get their start can expect another year of growth in 2008. A study shows online sales continue to soar.

How to use search engines and advertising to boost your online business and bottomline

Here are proven tips on how to use a combination of search engine optimization and search engine ads to drive visitors to your e-commerce site, prosper your online business and improve your bottom line.

Seattle insurer no longer sleepless thanks to Canadian software tool

"Sleepless in Seattle" was rather an apt way of describing Safeco Corp. -that is until it started using a telecom expense management tool from a Toronto company. The results were dramatic.

Using e-mail services to market effectively with less hassle

If you're still sending mail campaigns from Outlook or some other do-it-yourself option, you might want to look at a service alternative. For the price of e-mail, you can get good marketing lessons and help from a company that does it for a living. rn

Nine Inch Nails drives home solid lesson in Internet marketing with fast-selling Ghosts album

More than $750,000 in sales revenue in less than two days is music to the ears of any business person, Canadian analysts say.

CEBIT : Making customer loyalty cards available on PCs

Fun Communications of Germany offer a portal for retailers to create virtual customer loyalty cards.

Microsoft says counting clicks is pass

Counting clicks may be the most commonly used metric in the industry, but it's still a poor way to measure the effectiveness of an ad campaign, Microsoft says. The company is positioning its new Engagement ROI as a far better option.rn

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