Alicia Taggio is a Social Media Specialist with Flight Centre here in Toronto.

She has been described by a former co-worker as having “the rare knowledge of how to run social media successfully within a large enterprise for a well known brand. She is the REAL deal.”

In this excerpt we talk about the unique way in which Alicia was “awarded” her “dream” job.

This interview is a must see for those interested in understanding the role personal branding has on future job opportunities.

Follow Alicia on Twitter @taggio

Flight Centre Canada :

Follow Karim Kanji on Twitter @karimkanji

For the full interview please visit

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Jim Love, Chief Content Officer, IT World Canada
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Karim Kanji
Karim Kanji is the Canadian Director of Social Media Strategy at iNvolved Media. iNvolved Media was purchased by Active International in 2015. Clients include popular food brands, technology brands and other CPG companies. Prior to joining iNvolved Media, Karim led the paid social media strategy for some of Canada's most popular CPG and confectionery brands for Catalyst/GroupM. Karim started in the social media space when he co-founded and was the President of THIRDOCEAN where he led the creation of digital content for companies including Scotiabank, Ontario Teachers' Pension Plan, Microsoft, Wild Water Kingdom, Palomino Systems Inc. and Techvibes. Karim has also been recognized as a pioneer in podcasting having interviewed people such as such as federal NDP leader Jagmeet Singh, former MLSE boss Richard Peddie, TVO's Steve Paikin, Canadian serial angel investor Dr. Boris Wertz, HootSuite founder Ryan Holmes, Mathew Ingram, Mitch Joel from Mirium and many, many others. As a demonstration of thought leadership, Karim led the development and execution of reports discussing how technology and digital media have impacted industries such as retail, education, health, gaming, sports and banking.