Nic Sulsky is the Co-Founder of InGamer. This past week Nic and XConnect host Karim Kanji got together to talk about InGamer’s social gaming platform.

The InGamer 3-screen social gaming platform turns a passive sports-watching audience into an active one.  InGamer provides sports, live event broadcasters & brands a platform that greatly diminishes audience fragmentation, eyeballs being distracted and early disengagement.  It stimulates a stickiness that will allow partners to more effectively monetize that audience wherever & however they are engaged. It’s the logical next step in live sport and live event production licensing, broadcasting, and marketing.

In this conversation we discuss:
– What is InGamer?
– Keeping viewers sticking with the live events to provide value to advertisers.
– People watch Live Events…live! Nic tells the story of a Cosby Show episode.
– Thoughts about NBC decision to not broadcast #London2012 Olympic events live but on tape delay in prime time.

 

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Jim Love, Chief Content Officer, IT World Canada
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Karim Kanji
Karim Kanji is the Canadian Director of Social Media Strategy at iNvolved Media. iNvolved Media was purchased by Active International in 2015. Clients include popular food brands, technology brands and other CPG companies. Prior to joining iNvolved Media, Karim led the paid social media strategy for some of Canada's most popular CPG and confectionery brands for Catalyst/GroupM. Karim started in the social media space when he co-founded and was the President of THIRDOCEAN where he led the creation of digital content for companies including Scotiabank, Ontario Teachers' Pension Plan, Microsoft, Wild Water Kingdom, Palomino Systems Inc. and Techvibes. Karim has also been recognized as a pioneer in podcasting having interviewed people such as such as federal NDP leader Jagmeet Singh, former MLSE boss Richard Peddie, TVO's Steve Paikin, Canadian serial angel investor Dr. Boris Wertz, HootSuite founder Ryan Holmes, Mathew Ingram, Mitch Joel from Mirium and many, many others. As a demonstration of thought leadership, Karim led the development and execution of reports discussing how technology and digital media have impacted industries such as retail, education, health, gaming, sports and banking.