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The 3 Features Of A Successful Crowdfunded Project

As many of you know, almost every week we interview someone from the tech or startup space. Last week I had the fortune of interviewing Brian Meece who is the CEO and co-founder of RocketHub. The only difference this time was that the conversation was in front of a live studio audience.

For those who might not know, RocketHub is known as “The World’s Funding Machine”. The company has been featured in the Wall Street Journal, The New York Times, NPR, Wired, Nature, The Economist, CNN, The Washington Post, ABC News, USA Today, and now XConnectTO, while helping thousands of funding campaigns raise millions of dollars globally.

In this clip, host Karim Kanji asked Brian about the characteristics of a successful crowdfunding project:

For the full interview, please visit RocketHub in Toronto.

Karim Kanji
Karim Kanjihttp://karimkanji.com
Karim Kanji is the Canadian Director of Social Media Strategy at iNvolved Media. iNvolved Media was purchased by Active International in 2015. Clients include popular food brands, technology brands and other CPG companies. Prior to joining iNvolved Media, Karim led the paid social media strategy for some of Canada's most popular CPG and confectionery brands for Catalyst/GroupM. Karim started in the social media space when he co-founded and was the President of THIRDOCEAN where he led the creation of digital content for companies including Scotiabank, Ontario Teachers' Pension Plan, Microsoft, Wild Water Kingdom, Palomino Systems Inc. and Techvibes. Karim has also been recognized as a pioneer in podcasting having interviewed people such as such as federal NDP leader Jagmeet Singh, former MLSE boss Richard Peddie, TVO's Steve Paikin, Canadian serial angel investor Dr. Boris Wertz, HootSuite founder Ryan Holmes, Mathew Ingram, Mitch Joel from Mirium and many, many others. As a demonstration of thought leadership, Karim led the development and execution of reports discussing how technology and digital media have impacted industries such as retail, education, health, gaming, sports and banking.

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Jim Love, Chief Content Officer, IT World Canada

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