by Elaine Mah 

About a year ago, I wrote about cloud computing and how small businesses see the benefits of cloud but struggle with how to capitalize on those advantages. 

Elaine Mah

So fast forward 12 months and the concept of “cloud” is ubiquitous — or is it? 

While I don’t think you can turn on the TV, flip through a magazine or read a business journal without seeing something about “the cloud”, earlier this year Eweek* surveyed small businesses in the US and found 71 per cent of respondents hadn’t even heard of cloud computing.  Of those that had heard of the cloud, only 26 per cent could actually define it.  These numbers surprised me and I don’t think you can ignore them. 

At Intel we define cloud computing as services and data residing as shared resources accessible by any authenticated device over the Internet. An easy analogy is to think of these shared resources such as software and information being provided to computers, tablets and smartphones, as a utility, like electricity. 

For most small businesses, cloud services tend to be software-based such as customer relationship management tools (CRM) and programs that automate business processes like inventory control and sales forecasting.

For other small businesses the cloud provides an infrastructure which can grow with their business. An example of this is Amazon’s Cloud.  

So as I look over the myriad of cloud offerings currently available, I struggle to reconcile the low level of cloud awareness amongst small businesses when the benefits of adopting cloud solutions including remote accessibility, increased collaboration and access to solutions once reserved for Fortune 500 companies seem so obvious. While the tech industry has to own some responsibility for the confusion surrounding cloud, what other factors might be at play?    

Is the fear of losing control holding some companies back? Or are small business owners so focused on surviving the economic recession that finding the time to learn about or evaluate a new business technology, despite the potential benefits, isn’t a priority?

So I pose these questions to you:  Have you heard of cloud computing?  Can you see any business benefits? If you’ve been looking at cloud for a year, what’s holding you back? For those ahead of the curve who have adopted cloud computing in your business, what results have you seen so far?  Have you realized any tangible advantages? I’d love to hear from you.

Elaine Mah is Canadian country manager for Intel Corp.

Share on LinkedIn Share with Google+
  • So called Cloud computing is just what back in the 1960s and 70s we used to call time sharing, where multiple people or even organizations would share the resources of one or more computers owned by a third party for a usage fee. That’s a better description of Cloud than any I’ve read in the last few years since they started talking about it.

  • Paolo Benvenuti

    I believe there are a few reasons why cloud computing may not be the answer for everyone. 1) It is an invitation, at a low introductory price, for SMB’s to get on board with the software industry’s ludicrously short product life cycles. I am still happily running Office 2003 here. 2) High speed Internet varies in availability, price, and reliability. 3) Along the same lines as point 2, if the user base is mostly inside the 4 walls of a brick and mortar building, it is hard to beat GigE.

  • Al Mitchell

    Our organizations lives, or dies, by strict confidentiality. We are still dubious about even working across the internet with data. “The Cloud” simply looks like sky-high opportunities for security breaches & risks, why even go there?

  • Joe

    I’m using SugarSync since a few month and can only recommend it to you
    guys. It’s fast and supports multiple OS like Windows, Mac, iOS and

    You get 5 gb for free and when you use the b.m. Link you will get 5,5
    Gb for free. If you go for a premium membership (starts at 30 Gb) each
    of you will get additional 10 Gb for free.

    Check this out and get a 5,5 Gb account for free.

  • Really

    I think this is somewhat of a narrow view. It it’s simplest form, yes, as you move more processes to the cloud, risk is inversely correlated. But, each company has it’s own set of unique circumstances and if you’re comfortable with the security actions made by your cloud based provider (for whatever task it may be), there are companies that can benefit from those operational efficiencies and convenience. To say this is a black and white issue would be grossly understating the complexity of the discussion. Just like flight, nuclear fission, electricity and the x-ray were all heralded all ‘bad’ when first introduced, there will always be proponent and nay-sayers. I’m in the proponent bracket now, enjoying the conveniences of cloud based accounting, document managment, CRM and POS. I might get bite in the rear, but with redundancies built-in, I know I’ll never be without my data. To each their own I guess.

    Al Mitchell:

    Our organizations lives, or dies, by strict confidentiality. We are still dubious about even working across the internet with data. “The Cloud” simply looks like sky-high opportunities for security breaches & risks, why even go there?