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6 startups launch as part of JOLT Demo Fest

From wearable technology products to reimagining advertising flyers, tech-driven entrepreneurs gave their best pitch last night  at the Jolt Demo Fest in Toronto as the accelerator showcased its most recent cohort of early stage startups.

Housed in Canada’s leading innovation centre – MaRS Discovery District – Jolt is dedicated to accelerating high growth web and mobile startups that cross both the consumer and enterprise markets and transform the way consumers interact with technology.  This particular evening saw six companies whose founders hope to challenge the way consumers interact with businesses as they access products and services.

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Here are the six companies who pitched their ideas in front of a crowd filled with investors, entrepreneurs, friends, family and media:

Hypejar

Hypejar aims to be the social platform focusing on the one question most other social networks don’t: “What do you want?” In their attempt to build the world’s first “catalogue of the future”, CEO Grant Yim hopes to provide brands the ability to get products out in front of early adopters and influencers before launch. “On the crowd-sourced site, users discover and track products that are yet to hit the market. In the process, through user activity, Hypejar aggregates levels of demand and anticipation for products by compiling consumer market intelligence.”

Stylekick

Although e-commerce shopping continues to grow, there remains one lingering problem: How to find clothing that actually fits. This is the problem that CEO Natalie Grey and her team at Stylekick are looking to solve. And already they have shown a 15% bump in click-through rates when their technology is on any given apparel product page during the consumer product validation phase. According to Grey, “Stylekick takes the attributes of the garment you own and directly compares them to the garment you want.”

Stylekick JOLT MaRS
Stylekick JOLT MaRS

Flee

Flee is a travel recommendation and booking engine that relies heavily on highly curated original content. Not just another travel site, Flee is hoping to carve a niche for itself as the online destination for the discriminating traveller. Want to get away to a place that is “less traveled”? Flee away.

FlyerFlo

FlyerFlo is all your community flyers neatly displayed in your smartphone. CEO Clayton Tso explains, “For retailers, brands and manufacturers alike, mobile is disrupting the path-to-purchase and FlyerFlo is an advertising platform that takes advantage of smartphones and tablets as the soon-ubiquitous touchpoint to deliver existing offers and more.”  Early results show that over a 6 month beta test 60% of users stayed on the platform and used the app for 2 consecutive months.

Singspiel

The musical equivalent to The Khan Academy is Singspiel. Founded by a team of musicians who happen to be engineers from the University of Waterloo, Singspeil solves the problem of high dropout rates in music classes by combining real-time practice feedback software with gamification techniques, online learning, and a great user interface.

Push

Wearable technology finally made an appearance with the last demo of the evening. PushBand is a device that rests on your arm (or other body parts) and tracks and analyzes all of your weight training exercises, detecting each and every rep you do.  Push has already raised $50,000 while seeking to raise $700,000 more. Similar to other popular wearable technology products, Push is also looking to crowdfund a portion of their development costs.

Karim Kanji
Karim Kanjihttp://karimkanji.com
Karim Kanji is the Canadian Director of Social Media Strategy at iNvolved Media. iNvolved Media was purchased by Active International in 2015. Clients include popular food brands, technology brands and other CPG companies. Prior to joining iNvolved Media, Karim led the paid social media strategy for some of Canada's most popular CPG and confectionery brands for Catalyst/GroupM. Karim started in the social media space when he co-founded and was the President of THIRDOCEAN where he led the creation of digital content for companies including Scotiabank, Ontario Teachers' Pension Plan, Microsoft, Wild Water Kingdom, Palomino Systems Inc. and Techvibes. Karim has also been recognized as a pioneer in podcasting having interviewed people such as such as federal NDP leader Jagmeet Singh, former MLSE boss Richard Peddie, TVO's Steve Paikin, Canadian serial angel investor Dr. Boris Wertz, HootSuite founder Ryan Holmes, Mathew Ingram, Mitch Joel from Mirium and many, many others. As a demonstration of thought leadership, Karim led the development and execution of reports discussing how technology and digital media have impacted industries such as retail, education, health, gaming, sports and banking.

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Jim Love, Chief Content Officer, IT World Canada

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