Articles By Saul J. Berman

The open media company of the future

Part three revealed the first five recommendations for becoming and open media business. Here are the remaining five recommendations.6. Create new product windows and business modelsEvolve strategies around the timing of release windows,

Published on: May 5th, 2004 Saul J. Berman

The open media company of the future

Increasingly media companies will need to vie for consumer attentionAs choices continue to expand and time remains limited, attention will become an even scarcer resource. The glut of overchoice and competition will become

Published on: April 28th, 2004 Saul J. Berman

The open media company of the future

Media consumers, to varying degrees, will be increasingly involved in the creative processThese shifts toward a pervasive media environment will evoke major changes in media and entertainment companies by 2010. Media companies will

Published on: April 21st, 2004 Saul J. Berman

The open media companies of the future

Between now and 2010 key media and entertainment trends will compel companies to open up access to content in more ways than ever. Successful companies will create leaner, more transparent organizations that cater

Published on: April 14th, 2004 Saul J. Berman