Articles By Peter Callaghan

Where SFA meets CRM

Where do sales force automation (SFA) and customer relationship management (CRM) meet, and which makes sense for the SMB?Every day more small and medium-sized businesses (SMBs) seek new strategies and software technologies --

Published on: February 7th, 2007 Peter Callaghan

Growing business with data

How can my company learn more about customer preferences and use this information to really grow our business?Many people are familiar with the popular line, "If your build it they will come," from

Published on: September 19th, 2006 Peter Callaghan

Mobile CRM

What are the key business drivers for moving toward wireless and mobile CRM among SMBs?On the streets of major North American cities business people are walking around staring at the palms of their

Published on: May 2nd, 2006 Peter Callaghan