Articles By Nestor Arellano

Wiki your way to a smarter staff

As businesses cautiously integrate Web 2.0 tools into their daily operations, small and large scale corporations can look to a Canadian not-for-profit organization on how to take use the technology for workplace training.Taking

Published on: September 11th, 2007 Nestor Arellano

Advertisers hit the mark with Internet and radio spots

A recent poll suggests online ads are poised to outpace on-air ads this year, but the Internet hasn't killed the radio yet, according to several industry experts. With its ever-growing arsenal of interactive

Published on: September 7th, 2007 Nestor Arellano

Two ad reps are better than one

Gorilla Nation, a Los Angeles-based online rep firm, recently partnered with NetWorldMedia, Canada's first French language Internet advertising network, to expand its North American Francophone network.The alliance appears to be mutually beneficial. The

Published on: September 6th, 2007 Nestor Arellano

The marketer’s guide to Web 2.0

Segmented captive audiences, instant messaging, video uploading, blog editing, photo galleries, content ranking and rewards, these are but a few of the features that make today's interactive Web 2.0 environment fun and addictive

Published on: September 5th, 2007 Nestor Arellano

Do Web metrics really work?

Is your Web site getting “visits,” “visitors” or “unique visitors”?Web analytics tools have been around for about 10 years, but marketers are still grappling with basic definitions and metrics used by numerous products

Published on: August 27th, 2007 Nestor Arellano

Responsys tailors e-mail marketing solution for Liz Claiborne

For a successful e-mail marketing campaign, off-the-rack just won't do, fashion retailer Liz Claiborne Inc., recently found out.The New York-based company recently enlisted application service provider (ASP) Responsys of Redwood City, Calif., to

Published on: August 23rd, 2007 Nestor Arellano

Skype outage brings home importance of having a backup

As more than 220 million Skype users let out a collective sigh of relief when the service came back from the dead, communication experts couldn't help but hammer on the importance of having

Published on: August 21st, 2007 Nestor Arellano

Get the right people on board when navigating HRMS waters

Automated human resources management systems (HRMS) provide cost savings and increased operation efficiency. However, finding the ideal set of applications for your organization and getting the executive backing for the purchase is not

Published on: August 17th, 2007 Nestor Arellano

Data capture firm goes beyond body language

When marketing people talk with a potential client they keep track of body language – visual and auditory clues that might help close a deal.For organizations that use corporate Web sites to attract

Published on: August 16th, 2007 Nestor Arellano

Married to the job: why you need a prenup

Hollywood celebrities have proven the value of an iron-clad pre-nuptial agreement, so isn't it high time companies implement a corporate version to prevent costly legal battles when it comes to terminating staff?Canadian companies

Published on: August 14th, 2007 Nestor Arellano

Canadian hospitals cure integration malady with CRM tool

The push to upgrade electronic health systems has been a boon for hospitals and patients but implementation is not always seamless. Developing interfaces to disparate systems and new applications take time and money

Published on: August 10th, 2007 Nestor Arellano

Wanted: App developers for Facebook

“Viral and engaging” were the two key words that developers and marketers kept hammering during the four-hour Facebookcamp Toronto on Tuesday evening, a free conference for industry insiders interested in creating applications for

Published on: August 9th, 2007 Nestor Arellano

The politics of spamming

North American online marketing firms are now the leading source of unwanted bulk e-mail (UBE) according to a British Columbia-based anti-spam company.Although these firms may be compliant with anti-spam and pornography laws, the

Published on: August 7th, 2007 Nestor Arellano

Time to make a little more room for compliance

Spending on data management and storage technology is expected to grow dramatically within the next two years due to rising market transactions and the growing burden to comply with industry regulations. In Europe

Published on: August 3rd, 2007 Nestor Arellano

Make Web 2.0 work for you, not against you

Evidence among the growing number of businesses employing Web-based social networking tools indicates that Web 2.0 has a promising corporate future.However, experts warn that organizations should institute clear-cut ground rules for employees and

Published on: August 2nd, 2007 Nestor Arellano