Articles By Nestor Arellano

Beefy BI apps threaten to squash Excel

More powerful business intelligence tools are threatening the dominance of Microsoft's Excel in the workplace but industry experts say it's too early to write off the venerable spreadsheet yet."I think BI ubiquity will

Published on: October 19th, 2007 Nestor Arellano

Wanted: small business tech support, good and cheap

Technology is a great enabler but for most small businesses dealing with a single customer's concern generally takes priority over setting up a server or learning the in an outs of a new

Published on: October 18th, 2007 Nestor Arellano

Being there, but better

Small businesses that need to watch every dollar they spend are turning to Webinars – interactive Internet-based meetings – as a cost effective alternative to traditional in-person employee training session.Previously associated with corporate

Published on: October 16th, 2007 Nestor Arellano

SAS Institute treads lightly towards SMB success

Software market surveys place SAS Institute among the top-five vendors of business intelligence tools. The Cary, N.C.-based company raked in more than $679 million in revenues last year pulling in at second place

Published on: October 13th, 2007 Nestor Arellano

Don’t let dirty data sully your reputation

The ever growing body of digital data has become an ideal camouflage for activities of both criminals and consumers.Business intelligence (BI) tools employing social network analysis and predictive modeling features, however, can help

Published on: October 6th, 2007 Nestor Arellano

Air Miles flies high with BI

LAS VEGAS – For some Canadian companies the road to business intelligence adoption is often hampered by a bad case of putting the marketing plan cart before the data horse."The marketing plan should

Published on: October 5th, 2007 Nestor Arellano

Rogers strikes Web deal with Hearst

Canadian Web surfers seem to have a curiosity for all things south of the 49th parallel.Roger Media Inc., however, intends to re-capture these wandering Canadian eyeballs for local advertisers by partnering with the

Published on: October 2nd, 2007 Nestor Arellano

Product names and the people who hate them

Coca-Cola, Nike, McDonald's, IBM – all solid brand names which despite strong customer connections saw at one time or another the need for an image makeover.For most companies seeking to shore up sagging

Published on: September 28th, 2007 Nestor Arellano

Viral marketing fails to infect consumers says report

Viral marketing appeared to be reaching fever pitch levels earlier this summer but it might be coming down with a cold, according to a recent survey.While the key goal of viral marketing is

Published on: September 27th, 2007 Nestor Arellano

Go-go Vista gadgets

Mini Web-based applications interchangeably called widgets and gadgets are enjoying increasing popularity in North America. Marketers should view these programs -- which often appear as tiny windows providing quick access to Internet sites,

Published on: September 25th, 2007 Nestor Arellano

CentralView warehousing tool promises better analysis of customer data

Media, communications and entertainment firms typically deal with massive amounts of customer data entering their systems each day. However, a large amount of this information is rarely "mined" in a centralized manner, according

Published on: September 22nd, 2007 Nestor Arellano

SMB: The next generation

Far from drawing battle lines in the shop floor, boomers and Generation Y SMB business owners find healthy coexistence despite differing attitudes towards technology."Technology knows no age limits when it comes to improving

Published on: September 20th, 2007 Nestor Arellano

How to make keywords work for you

It's crowded at the top. The top of online search pages that is.Building a credible Web presence that brings a company to that much coveted virtual real estate can take months and serious

Published on: September 19th, 2007 Nestor Arellano

Temps take hold at Canadian firms

Pressures to cut costs and the demand for a more agile workforce able to respond to a company's shifting needs are changing the face of the corporate workplace.While companies are faced with an

Published on: September 16th, 2007 Nestor Arellano

Finance departments on the hunt for new-hires

Canadian firms are stepping up efforts to hire finance and accounting professionals to address increasing business activity and mounting pressures to meet compliance requirements.More than 19 per cent of chief financial officers (CFOs)

Published on: September 13th, 2007 Nestor Arellano