Articles By Naseem Javed

Who were the winners – and losers – of the corporate image sweepstakes in 2005?

Corporations that develop clear messages and clearly communicate their stories to both the internal organizations and the external forces are the real players. The rest are either still discovering who they are, just

Published on: December 13th, 2005 Naseem Javed

Comic book confidence

You might have the best team with the best of innovation, but there are these overly diluted markets out there, glutted with look-alike brands and identical services. The challenge is to fine-tune a

Published on: June 14th, 2005 Naseem Javed

Forbidden fruit

A very serious fight between Apple Computers and Apple Records of The Beatles is now headed for the ninth round.On this side of the ring is Sir Paul McCartney, a legendary musical artist.

Published on: November 2nd, 2004 Naseem Javed

Brand on the run

Established as a great icon of a period, sometimes a name crawls out of history, reflecting the great human toil by the founding fathers but somehow not suitable for the current agile, cybernauts

Published on: November 4th, 2003 Naseem Javed

The next big name

From the early inception, domain names were treated like third-class citizens in the corporate arenas and also by all the legislative bodies around the globe. After all, these names were very cheap and

Published on: October 7th, 2003 Naseem Javed