Articles By Martin Slofstra

Core Values

It's a different world, and some vendors want to radically change the way they work with customers EDGE: Where is your focus these days, is it more of a product sales or is

Published on: March 5th, 2004 Martin Slofstra

When profit is not king

When you're a credit union where making a profit is not the No. 1 priority, staying competitive with other financial institutions can be a challenge. Just ask the Evangelical Christian Credit Union (ECCU),

Published on: March 5th, 2004 Martin Slofstra

Advice for the system builder

If system builders want to make it to the next step they'll have to think outside of the box. The PC box that is. That much became plainly evident to me while spending

Published on: February 11th, 2004 Martin Slofstra

Business Intelligence

These days, it's no longer just a question of analyzing the data. Why business intelligence -- and decision-making -- is getting more complicated all the time. EDGE: What exactly is the difference between

Published on: February 9th, 2004 Martin Slofstra

Being Prepared

Sometimes, when most of the work is driven by volunteers, there may be a less than business-like attitude towards things like information technology. Evidently, that's not the case at Scouts Canada. ""For every

Published on: February 9th, 2004 Martin Slofstra

The sky isn’t the limit

T here I was, strapped into the commander's chair of a spacecraft ready to be launched into space, staring through a narrow portal with only a postage stamp view of a blue sky.

Published on: January 12th, 2004 Martin Slofstra

Ask the editorial director

I am quite often asked to do presentations to PR firms on the topic of media relations and one question keeps coming up: ""What is the most effective way to deal with an

Published on: December 2nd, 2003 Martin Slofstra

Gift wrapping all sources of information

Sometimes, as journalists covering the IT industry, it seems like it’s too easy to get the information.Not only are we are supplied with huge press kits, but vendors are only too happy to

Published on: November 12th, 2003 Martin Slofstra

Boxed launch

Sometimes, as journalists covering the IT industry, it seems like it’s too easy to get the information.Not only are we are supplied with huge press kits, but vendors are only too happy to

Published on: November 4th, 2003 Martin Slofstra

You still need your sales people

Now I know what happens when you get a bunch of marketing executive together, they start to pick on the sales people.I recently participated at the CMO Summit, a joint production of MediaLive,

Published on: October 22nd, 2003 Martin Slofstra

Can anybody hear me?

Now I know what happens when you get a bunch of marketing executives together -- they start to pick on the sales people.I recently participated at the CMO Summit, a joint production of

Published on: October 7th, 2003 Martin Slofstra

Heeding the warning

If security is such a big issue, then why do organizations continue to treat it like an afterthought?Joe Seanor, a senior consultant with Avaya's Enterprise Security Group warns that while the topic of

Published on: October 2nd, 2003 Martin Slofstra

A long and bumpy road

It's been said CRM is more like a journey than an event. It's also a statement that Frank Erschen, vice-president in the BMO Financial Group's technology and solutions division, takes to heart. At

Published on: August 14th, 2003 Martin Slofstra

A Common View

For as long as anybody can remember, there's always been a wall between a company's IT department and its business units. It's a problem that manifests itself in many ways: technology plans that

Published on: July 14th, 2003 Martin Slofstra

Risk and Reward

Think about risk management and it's financial systems that quickly come to mind. Ask Bob Aylwood, vice-president, operational risk at RBC Financial Group, and he'll get you thinking about it in non-financial ways.

Published on: May 7th, 2003 Martin Slofstra