Articles By Lindsey Peacock

IDC projects explosive growth in wearable demand in 2015

The latest study from market research company International Data Corporation (IDC) shows that the demand for smart wearables is expected to almost double year over year. According to IDC’s projections, the number of

Published on: September 30th, 2015 Lindsey Peacock

YouTube Shopping ads turn videos into virtual storefronts

In an effort to make video sharing site YouTube more shoppable, the Google-owned giant is premiering a new way for ecommerce brands to convert browsers into buyers more quickly. YouTube Shopping ads, the

Published on: September 29th, 2015 Lindsey Peacock