Articles By Keean Persaud

Rise of CMO tech spending could lead to ‘shadow IT’ threat

With CMOs controlling more IT spending for organizations, so-called "shadow IT" is becoming a problem. The issue is that CMOs are implementing solutions without IT involvement and possibly exposing the organization. Putting the organization at

Published on: May 23rd, 2014 Keean Persaud

How to assess marketing automation and social solutions

Businesses are looking at social technology as the holy grail of inbound marketing and lead generation. There are many facets to these technologies that offer significant opportunities to capitalize on Web site traffic

Published on: November 26th, 2013 Keean Persaud