Articles By Geoffrey Downey

Survey firm says the PDA is mightier than the pen

Why did the young urbanite cross the road? He saw someone approaching with a clipboard.Chevrolet Canada hit the streets in October and November looking to gather information about the lifestyles of people aged

Published on: January 13th, 2004 Geoffrey Downey @itbusinessca

The Role of Special Ops

Robert Terdeman laughs when the topic of his title is brought up. The new chief information architect — a moniker he asked for — at Rogers says the tongue-in-cheek humour of the acronym,

Published on: December 18th, 2003 Geoffrey Downey @itbusinessca

Social engineering holds clue to security leaks: expert

FREDERICTON -- The Maritimes are behind the times when is comes to information security governance, according to an expert, but many also fall prey to trickery of social engineering.Mark Bernard, CEO of Hartland,

Published on: December 9th, 2003 Geoffrey Downey @itbusinessca

Marketers analyze Internet portion of media spend

Beer and cars aren’t a good mix, but the two industries are looking into whether they’re a match with the Internet.Molson and General Motors Canada are working with the Interactive Advertising Bureau of

Published on: December 2nd, 2003 Geoffrey Downey @itbusinessca

Communications Breakdown

On the surface, thinking about the skills a musician needs to be successful doesn't seem like the best way discuss the disconnect between the IT department and the rest of the company. But

Published on: December 1st, 2003 Geoffrey Downey @itbusinessca

IT workers: A world apart

About 30 years ago, Greg Lane was reading a research report about how various employee groups view the importance of social and personal interaction in the workplace. He found IT workers near the

Published on: November 21st, 2003 Geoffrey Downey @itbusinessca

Cut to Ribbons

What do PCs, pigtails and old oak trees have in common? All are places you're likely to find ribbons, but an emerging technology could soon cross PCs off that list. Parallel advanced technology

Published on: November 21st, 2003 Geoffrey Downey @itbusinessca

Fredericton to furnish residents with free Wi-Fi

FREDERICTON -- The City of Fredericton announced Tuesday its plans to create a free Wi-Fi network for residents and businesses.The first phase of the project will see the downtown core and the Greater

Published on: November 18th, 2003 Geoffrey Downey @itbusinessca

Advertising ROI: Can you do the math?

A Markham, Ont., software company is trying to add a little more science to the art of advertising.Custometrics has launched Ad-Catalyst, a tool it says can help predict and calculate return on investment

Published on: November 18th, 2003 Geoffrey Downey @itbusinessca

Enemies in the inbox

Anti-spam legislation usually falls into one of three categories: opt-in, opt-out and none at all.Canada falls into the last category. To date, no laws have been passed to protect citizens and business from

Published on: November 10th, 2003 Geoffrey Downey @itbusinessca

PR firm opens up training institute to industry

One of Canada's largest PR firms will soon be sharing its tricks of the trade with the public.National Public Relations is launching National Institute, a professional development centre, in December. Doris Juergens, partner

Published on: November 4th, 2003 Geoffrey Downey @itbusinessca

The do-not-call dilemma

Canada will probably introduce its own do-not-call legislation in the near future, according to marketing executives, but customer relationship management software could help keep companies on the straight and narrow."Companies need to be

Published on: October 21st, 2003 Geoffrey Downey @itbusinessca

Home Work

Eric Drummie's new vice-president stopped by Drummie's desk at Alcatel Canada's Kanata, Ont., office for weeks to introduce himself but never found him.The frustrated exec finally told Drummie's manager it was dusty and

Published on: August 8th, 2003 Geoffrey Downey @itbusinessca

Graduates ready for IT rebound

When they entered their respective computer science programs in the late 1990s, they knew they'd made the right choice. The high-tech industry was on the brink of historic growth and opportunity. A new

Published on: May 26th, 2003 Geoffrey Downey @itbusinessca

Nova Scotia plots land registry strategy

The three most important things about real estate are of location, location, location, but a parcel of land isn’t worth a swampy acre if the data isn’t accurate.With that in mind, Fredericton-based software

Published on: May 23rd, 2003 Geoffrey Downey @itbusinessca