Eric Floresca

Eric Floresca is a writer who is passionate for technology and currently a world wandering backpacker. He loves uncovering how entrepreneurs are changing our lives through innovation and what it takes to turn their ideas into reality. Eric has a degree in Business from the University of Windsor and has written for Techvibes, The Ad Buzz, and Marketing Magazine among others since he started on his own writer's journey.

Articles By Eric Floresca

Asus debuts Windows 8 T200 hybrid PC at Computex

Last year when Asus launched the T100 it became an editor’s choice on many review sights as the hybrid tablet and notebook that provided the most value for your dollar. At Computex Taipei buyers, distributors

Published on: June 10th, 2014 Eric Floresca

Smartphones are a “disruptive device” for innovation, ARM CEO says

TAIWAN - The CEO of ARM, Simon Segars, came to Computex Taipei to talk at the Summit Forum about enabling innovation this week. Technology is getting more personal and that is an opportunity for both consumers

Published on: June 6th, 2014 Eric Floresca

Amazon extols cloud virtues at Computex

TAIWAN -- The world descended yesterday on Computex once again so that companies both large and small could show off their products and services as they hope to grow their businesses. Shane Owenby the

Published on: June 5th, 2014 Eric Floresca
eliteone

HP unveils EliteOne, EliteDesk Windows 8 desktops

HP is bringing touch to business as it unveils its latest commercial desktops to market. HP’s EliteOne and EliteDesk 800 series are desktop PCs that are designed for the needs of businesses today.

Published on: June 10th, 2013 Eric Floresca
Demo Friday's at TWG

TWG partner Andres Aquino: The man, the mission, the apps

In the last post I talked about The Working Group (TWG’) and the startups it hosts, as well as the events it has held and those that it continues to present. In this

Published on: June 3rd, 2013 Eric Floresca
Demo Friday's at TWG

TWG navigates startup waters while throwing others a line

In the heart of downtown Toronto and just blocks away from Chinatown lies TWG (The Working Group) a development house that creates Web and mobile products for clients and the community at large. I

Published on: May 30th, 2013 Eric Floresca

How to craft compelling video and make those first 15 seconds count

Andrew Angus and Heather McKibbon of Switch Video came to the Mesh Conference to share what they've learned creating more than 337 videos for clients big and small. Angus started off with a

Published on: May 24th, 2013 Eric Floresca

Tablet meets the PC with the HP Envy Rove

Since the rise of the tablet consumers have gotten used to swiping and the art of the pinch and zoom in everything from the 7 inch to 11 inch touchscreens .  Hewlett-Packard Co.

Published on: May 24th, 2013 Eric Floresca

HP unveils new Haswell-powered Pavilion, Envy laptops

The school year may not be yet over but HP is already gearing up for the next one with their latest consumer notebooks in the Pavilion and Envy lines. HP showed off the

Published on: May 23rd, 2013 Eric Floresca

Education system a golden ticket to debt, Treehouse founder says

Education at its best is a ticket to the possibilities, but the problem today is the ticket has become golden and not in a good way. Today it doesn't do what you think it did

Published on: May 21st, 2013 Eric Floresca

Treehouse cuts work week by 20% thanks to Web productivity tools

Ryan Carson might be so passionate about his fourth startup, Treehouse, that he wants the company name engraved on his tombstone - but that doesn't mean he wants to work himself to death.

Published on: May 17th, 2013 Eric Floresca
original hp x2 tablet only

For HP, Envy leads to a Split with two new laptops

The original Envy x2 launched with Windows 8 last year as a convertible notebook computer that doubled as a tablet. This time around HP’s taken the feedback from the Envy x2 to the

Published on: May 15th, 2013 Eric Floresca

HP ProBook 400 Series debuts 4th-generation Intel Core chips

As spring goes from a jog into a full out run HP showed press in New York City the refresh of their commercial notebook line the HP ProBook. The ProBook series is aimed

Published on: May 6th, 2013 Eric Floresca

Brilliant? Not good enough to win new business, creative directors say

Lanny Geffen, creative director at Digiflare based in Toronto, came to FITC 2013 to let this audience of designers, developers, business folks know that brilliance alone isn't enough. If you can’t persuade the client to get on

Published on: April 23rd, 2013 Eric Floresca

Before adopting an app, plan for its death

It seems like every day there is a new Web tool or app launching that promises to make our professional or personal lives  just a tad easier. For all the users and businesses

Published on: April 9th, 2013 Eric Floresca