Articles By David Chilton

Marketers get going on grid computing opportunities

Grid computing will be the hot IT item this year as companies jockey for position in the field and pump up their marketing budgets, according to those close to the industry. “It offers

Published on: February 8th, 2005 David Chilton

Online marketing industry sets standards for ad sizes

Online advertising in Canada is getting its first set of nationally recognized ad sizes, putting the medium on a level footing with all other media across the country.The Interactive Advertising Bureau of Canada,

Published on: January 25th, 2005 David Chilton

E-marketers prepare for holiday rush

With the retail sector’s crucial holiday season just over the hill from Halloween, there’s good news on the horizon for online marketers.That was the message Lauren Freedman, president of The E-tailing Group in

Published on: November 2nd, 2004 David Chilton

What women want online

If online marketers want to sell to women they must stress convenience, timesaving and value, an Association of Marketing and Sales audience heard in Toronto recently.Jennifer Evans, president of Sequentia Communications, told the

Published on: October 19th, 2004 David Chilton

Scotiabank offers glimpse inside its e-marketing Vault

Exploiting the strength of online marketing can produce exceptional offline results.That’s the message a Toronto audience heard at a recent Association of Internet Marketing and Sales (AIMS) panel discussion from company executives who

Published on: June 26th, 2004 David Chilton

Centenntial launches entry-level ad skills program

Toronto’s Centennial College is launching an advertising account management program that will fast track university graduates through a one year essential skills course.Ad agencies want more university graduates to go into account management,

Published on: May 18th, 2004 David Chilton

New Media Gateway offers four-part e-marketing suite

New Media Gateway has introduced a quartet of interactive tools to help marketers address a range of electronic campaign needs.Tim Storer, NMG’s chief executive officer, said the products in the lineup are the

Published on: April 20th, 2004 David Chilton

Wired women: Stop expecting double-digit IT growth

IT is bouncing back, but the days of double-digit expansion are long gone, according to one of the industry’s most prominent researchers.Jan Duffy was part of a panel speaking on the future of

Published on: April 5th, 2004 David Chilton

Cossette combines digital units for e-business projects

The Cossette Communication Group has combined two of its digital units to form an e-business services provider that it hopes will marry fully convergent communications services to IT systems and solutions.The new venture

Published on: March 21st, 2004 David Chilton

Don’t touch that dial — or that browser

Online messages provide considerable added value for advertisers when they make it a part of their overall media mix, the first results of a new study commissioned by the Internet Advertising Bureau of

Published on: March 9th, 2004 David Chilton

E-commerce experts share ‘lilypad’ marketing approach

Grand & Toy, the 122-year old Canadian office supplies institution, saw e-commerce account for 22 per cent of its sales at the start of 2002. By the end of 2003 that figure had

Published on: February 23rd, 2004 David Chilton

York U to introduce interactive advertising education

A certificate program in Internet marketing and advertising is expected to start this fall at York University.The certificate program, which is still pending final approval by the university, is a joint venture with

Published on: February 10th, 2004 David Chilton

List management firm brings business processes online

The Cornerstone Group of Companies has launched a service that will allow the owners of direct mail and subscriber lists to review user proposals, orders, current list use, list history and mail samples

Published on: January 27th, 2004 David Chilton