Articles By Catherine Kaputa

4 tactics that make you irresistible to hiring managers

Zeroing in on your unique personal brand and communicating it consistently and effectively in your job search is a surefire strategy for attracting employers' attention and landing a new job. Here are four

Published on: April 15th, 2010 Catherine Kaputa

Brand it like Barack – Use Obama’s technique to build a winning brand

To be successful in business today, you need to have a distinct personal brand so that you can stand out from the crowd. Personal branding involves articulating a simple, clear statement of who

Published on: May 21st, 2009 Catherine Kaputa