Fifteen years ago, Zuffa acquired the Ultimate Fighting Championship (UFC) for $2 million as it was on the verge of bankruptcy. Now a global sports empire, the league recently sold itself to American talent agency
Taekwondo may have originated from ancient martial arts, but this year it's embracing the future in time for the Rio Olympics. This summer, fighters will wear magnetized socks that register contact with the body protection
Organizers have implemented anti-drone technology around French stadiums that are hosting matches for Euro 2016, making it the first major sporting event to feature it. No-fly zones have been declared over all 10 stadiums,
This year marks the first time that goal-line technology (GLT) will be used at The Union of European Football Associations (UEFA) Euro tournament. UEFA approved GLT for the tournament earlier this year, and selected Hawk-Eye
With the Summer Olympics and Paralympics fast approaching, German Paralympic cyclist Denise Schindler has teamed up with AutoDesk to develop a new 3D printed leg. “My dream is to make better-fitting performance prostheses accessible to all, so
Does advertising really work? It's the question that marketers couldn't clearly answer for a long time, but the wonders of online measurement and tracking have finally delivered answers. In the days of traditional
Twitter announced on Thursday that it is renaming the Twitter Publisher Network to the Twitter Audience Platform and adding the ability for marketers to drive tweet engagements and video views with the service.
After an incendiary New York Times article has the Internet buzzing about what sound like unrealistic expectations and harsh conditions at Amazon, its CEO is responding by saying the characterization isn't accurate and