Talking programmatic advertising with Ben Plomion, VP of marketing at Chango

In his role as the lead marketer at this Toronto-based programmatic advertising firm, Ben Plomion has been a big believer on using content to educate the market about what Chango does and how

Published on: February 23rd, 2015 Brian Jackson

All Hands on Tech: Neptune Duo smart watch

Simon Tian was still a student in Quebec when he started taking pre-orders for a computer you could wear on your wrist. It wasn’t until he saw the demand spiking that he decided

Published on: February 17th, 2015 Brian Jackson

CMO Digital: Campaign tracking with UTMs

This week, on CMO Digital episode #12, Jim and Fawn are digging deep into the intricacies of tracking an online campaign by using Google's URL builder and some analytics kung-fu. Marketers often have

Published on: February 13th, 2015 ITBusiness Staff

CMO Digital: Canada’s most influential brands

It's time for CMO Digital episode #11 and Fawn and Jim are counting down Canada's most influential brands for 2014, and looking at the social media success of Bell's "Let's Talk" campaign promoting

Published on: February 6th, 2015 ITBusiness Staff

HP’s new line of business laptops have a modular design

NEW YORK -- Businesses are going mobile, and with its new line of designed-for-business mobile devices, Hewlett-Packard Co. is betting that detachables will be the form factor of choice for the mobile executive.

Published on: January 27th, 2015 Jeff Jedras

CMO Digital: Understanding the customer journey

In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,

Published on: January 23rd, 2015 ITBusiness Staff

HP’s giant Android tablet copies what you write on paper

Have you ever been trying to make notes on your fancy touchscreen tablet, and just wished you could scribble down your ideas on a good old-fashioned pad of paper? Well HP is giving

Published on: January 22nd, 2015 Jeff Jedras

CMO Digital: What to add to your marketing reading list

In episode #9 of CMO Digital, Fawn and Jim are comparing their reading lists for the start of 2015 to stay on top of the marketing field of knowledge. Jim's waiting for The

Published on: January 16th, 2015 ITBusiness Staff

Head Honcho Hangouts with Marie Hattar, CMO of Check Point Software

Us Canadians are always a bit sensitive about our own kind drifting south of the border to work for an American company - especially when we know that person is talented. But you'll

Published on: January 15th, 2015 Brian Jackson

CMO Digital: Marketing resolutions for 2015

In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more

Published on: January 8th, 2015 ITBusiness Staff

HP unveils new virtual reality display at CES

HP unveiled a new virtual reality display at the Consumer Electronics Show in Las Vegas on Monday. But unlike many screens being released at CES, this isn’t for entertainment. It’s a display made

Published on: January 6th, 2015 Brian Jackson

All Hands on Tech: Clipless

Today, we’re checking out the Clipless, which its creators have dubbed as a mobile device mounting system. Basically, this means as a user, you can get access to your smartphone or tablet, hands-free,

Published on: December 17th, 2014 Candice So

All Hands on Tech: TP-LINK Wireless N Nano Router review

Have you ever wished your router was smaller than a hockey puck? Have you ever wished you could split your hotel room’s Ethernet to multiple devices? And, have you ever wished that conference

Published on: December 11th, 2014 Dave Yin

CMO Digital: Black Friday versus Cyber Monday 2014

This week Jim Love & Fawn Annan talk about Black Friday and Cyber Monday 2014. Why did Black Friday flop? Why did Canadian online shoppers order from the U.S. for Cyber Monday? Tune in

Published on: December 10th, 2014 ITBusiness Staff