PumpUp: fitness just got personal

PumpUp makes getting fit simple by providing a personal trainer in an app. Users answer a few questions and a workout plan is built for them, providing instructions on how to exercise. The app is already in the iOS App Store and PumpUp has raised $25,000 from the University of Waterloo’s Velocity Venture Fund in addition to Hyperdrive’s money. CEO Garrett Gottlieb gives his elevator pitch and shows us how to do pushups.

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Jim Love, Chief Content Officer, IT World Canada

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Brian Jackson
Brian Jacksonhttp://www.itbusiness.ca
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

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