When Canadians think back to some of the gold medal moments from the Sochi Winter Olympics, they likely remember watching those events in a group – whether it was at the office, out at a restaurant, or at home with the family. For Kristin Wozniak, TV research manager of the CBC, she wanted to be able to measure those group viewing events to get a better idea of how many Canadians the broadcast was actually reaching. Since the CBC was broadcasting the Olympics on both digital and TV channels, Wozniak came up with a simple solution to find out about group viewing habits in the home. We interviewed Wozniak at the Adobe Summit.
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