We sat down with former Apple evangelist, author, and speaker Guy Kawasaki Jan. 22 at Avaya Evolutions in Toronto and focused our interview on Google+.

In his role as an advisor for Google-owned Motorola Mobility, Kawasaki has been building a mobile community on the social platform and he’s enthusiastically endorsed it on many occasions. He literally wrote the book on Google+, titled What the Plus!: Google+ for the rest of us and has more than 5 million followers on the network. We also extended the opportunity to submit questions for our interview with Kawasaki using Google+. Those answers will be in our video series too.

In this video, part three of five in our series, Kawasaki addresses how Google is pushing adoption of Google+ through integration with its other services. Hit play to hear why Kawasaki describes this as the “holy grail of marketing.”

Watch more clips from our interview with Kawasaki:

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