On this week’s episode of CMO Digital, Fawn and Jim look at how adding live chat to your web site can help unlock marketing potential for your business.

Chances are you’ve seen live chat on a web site by now. You’ll be browsing the page and suddenly a little chat window pops up and asks you if you’d like to chat with a live representative. Consumers get immediate access to help without having to navigate an archaic phone system, and for businesses it’s a very low cost method of customer retention.

To learn more about the power of live chat, and how it can be a powerful marketing tool for your business, watch the video above.

If you want to be featured on CMO Digital or have a story idea for us, tweet us at @CMODigital.

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