Welcome to the second episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week. This week we’re taking a deep dive into global media publisher IDG Corp.’s Marketing Report from its Global Product Line Meeting – as the Canadian affiliate for IDG, ITWC has the inside scoop on this data.
The report covers what’s hot with digital advertising and the challenges being faced by marketers in this area. Surveys show that spending in the digital marketing area is on the rise among marketers, especially those using a data-driven strategy to make budgeting decisions.
IDG’s report also examines how marketers are measuring their success, and find the top five items marketers are watching. While digital marketing spend is on the rise, a lot of marketers are worried they lack the skills needed to execute on a digital campaign. There’s also several organizational challenges identified by marketers that are holding them back.
There’s also a peek at what marketers plan to do in the year ahead to reach their intended audience and what role media brands play in that decision.