Inbound marketing: how to fix your leaky bucket

Entrepreneur and self-proclaimed "conversion optimization" junkie Peep Laja should know that inbound marketing is best driven by experiments. After all, even his name is an experiment, he tells the crowd at Toronto's Mesh

Share on LinkedIn Comment on this article Share with Google+ Published on: November 7th, 2013 Brian Jackson

Beau’s Brewery sees dot-ca address as branding tool

When Steve Beauchesne opened up Vankleek Hill, Ont.-based Beau's Brewery with his father in July 2006, they chose to bottle their marquee lugtread lager in big, 600 ml bottles rather than the industry

Share on LinkedIn Comment on this article Share with Google+ Published on: October 30th, 2013 Brian Jackson

How Facebook’s embedded posts could help your Web site

If your business brand has a presence on Facebook, take note. Today the most widely-used social network rolled out embedded posts. This will give businesses the ability to embed Facebook posts on their

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2013 Wolston Lobo

Enterprise vendors must know how to triage before marketing to SMBs

Although it is absolutely true in marketing that you can't be all things to all people, it is equally true that sometimes you need to expand the range of customers you are targeting

Share on LinkedIn Comment on this article Share with Google+ Published on: April 22nd, 2013 Francis Moran

Customer suggestion led to Verelo’s last-minute acquisition

After announcing it would scrub its Web site monitoring business at the end of last year, Toronto-based Verelo Inc. has been acquired by Manchester, N.H.-based Dyn.Dyn, which also offers Web infrastructure services in

Share on LinkedIn Comment on this article Share with Google+ Published on: January 3rd, 2013 Brian Jackson

2 million reasons why Canadians love the .ca domain

When retired schoolteacher Leora Rissin registered a dot-ca Web site for her new bed and breakfast this week, she never considered that she’d contribute to a digital milestone in Canada. But she’s delighted

Share on LinkedIn Comment on this article Share with Google+ Published on: November 22nd, 2012 Brian Jackson

Shopify deal reaches 27 million new potential customers

A build-your-own Web site tool and a create-your-own online store service are combining forces to offer a complete self-service package to small businesses.A deal announced today will see Ottawa-based Shopify’s e-commerce service being

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2012 Brian Jackson

Four Canadians finalists for 2012 Adobe design awards

Nov. 12 update: Adobe has announced the 2012 winners and they can be viewed in an online gallery. Canadian prize winners include Hector Herrera from OCAD University and Richelle Rogers from a joint-program

Share on LinkedIn Comment on this article Share with Google+ Published on: November 9th, 2012 Brian Jackson

Your Web site is a garbage dump, but you can clean it up

In the Disney movie Wall-E, a future Earth has been turned into a giant garbage dump, bursting with junk no one wants. That's what your Web site's content probably looks like, Brain Traffic

Share on LinkedIn Comment on this article Share with Google+ Published on: November 7th, 2012 Brian Jackson

Sequentia puts the Squeeze on content marketing

Toronto-based Sequentia Inc. has launched a new content marketing analytics and metrics Web-based suite, the firm announced yesterday.Squeeze promises real time mapping and tracking of user interactions with content across multiple digital channels

Share on LinkedIn Comment on this article Share with Google+ Published on: September 28th, 2012 Brian Jackson

Sophos Mobile Control released in cloud version

As employees are bringing smartphones to work more often and using them as productivity tools, many small and medium businesses are likely grappling with how to approach managing and securing all those new

Share on LinkedIn Comment on this article Share with Google+ Published on: September 11th, 2012 Brian Jackson

Ex-MP builds Web business as Canada’s ‘gas price guru’

It was in 2007 and as a Liberal Member of Parliament for Pickering-Scarborough East that Dan McTeague launched a Web page to advertise gas prices at the pumps 24 hours in advance.  Just

Share on LinkedIn Comment on this article Share with Google+ Published on: August 17th, 2012 Brian Jackson

CIRA investigating dot-ca phishing scammers, CEO says

The Canadian Internet Registration Authority (CIRA) is working with police to investigate a phishing scam that targeted dot-ca domain owners, according to its CEO Byron Holland.The PayPal page set up by the scammers

Share on LinkedIn Comment on this article Share with Google+ Published on: August 13th, 2012 Brian Jackson

CloudFlare opens new data centre to grease pipes on Canadian Web traffic

Content delivery network CloudFlare announced the opening of its first Canadian data centre in Toronto yesterday, placed to address the growing amount of Web traffic seen originating from Canada.CloudFlare offers Web site performance

Share on LinkedIn Comment on this article Share with Google+ Published on: July 31st, 2012 Brian Jackson