In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Candice So

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Share on LinkedIn Comment on this article Share with Google+ Published on: September 11th, 2014 Candice So

Native ads work really well, when done really well

Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,

Share on LinkedIn Comment on this article Share with Google+ Published on: July 17th, 2014 Brian Jackson

Video marketing usage on the rise, survey finds

Video marketing has been around for some time now, and businesses are taking notice. Most of them are now using video marketing in some form or another, and the ones who haven’t are

Share on LinkedIn Comment on this article Share with Google+ Published on: July 9th, 2014 Candice So

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Candice So

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Candice So

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Share on LinkedIn Comment on this article Share with Google+ Published on: April 17th, 2014 Candice So

Mobile users watching long-form videos on their devices, Ooyala finds

Viewers are spending more and more time using their mobile devices to watch videos – and amazingly, they even opt to watch long-form videos using their smartphones, tablets, and other devices, according to

Share on LinkedIn Comment on this article Share with Google+ Published on: April 1st, 2014 Candice So

Notch Video plays matchmaker for marketers and video creators

Two new Toronto-area businesses are reaching out to video creators around the world and promising ways to make money, but are taking two different approaches. Covered previously, Rumble.com pays video creators to upload

Share on LinkedIn Comment on this article Share with Google+ Published on: January 30th, 2014 Brian Jackson

Mind the App: Famebit

We all know YouTube as the online video destination full of cute pets, exploding Mentos-filled Coke bottles, and awesome slam dunks. But it turns out it's more than that. It’s a powerful marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2014 Brian Jackson

Rumble takes on Youtube in battle to win over online video creators

Two new Toronto-area businesses are reaching out to video creators around the world and promising ways to make money, but are taking two different approaches. Rumble.com pays video creators to upload their video

Share on LinkedIn Comment on this article Share with Google+ Published on: January 27th, 2014 Brian Jackson

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Share on LinkedIn Comment on this article Share with Google+ Published on: January 22nd, 2014 Candice So