Video marketing usage on the rise, survey finds

Video marketing has been around for some time now, and businesses are taking notice. Most of them are now using video marketing in some form or another, and the ones who haven’t are

Share on LinkedIn Comment on this article Share with Google+ Published on: July 9th, 2014 Candice So

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Candice So

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Candice So

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Share on LinkedIn Comment on this article Share with Google+ Published on: April 17th, 2014 Candice So

Mobile users watching long-form videos on their devices, Ooyala finds

Viewers are spending more and more time using their mobile devices to watch videos – and amazingly, they even opt to watch long-form videos using their smartphones, tablets, and other devices, according to

Share on LinkedIn Comment on this article Share with Google+ Published on: April 1st, 2014 Candice So

Notch Video plays matchmaker for marketers and video creators

Two new Toronto-area businesses are reaching out to video creators around the world and promising ways to make money, but are taking two different approaches. Covered previously, Rumble.com pays video creators to upload

Share on LinkedIn Comment on this article Share with Google+ Published on: January 30th, 2014 Brian Jackson

Mind the App: Famebit

We all know YouTube as the online video destination full of cute pets, exploding Mentos-filled Coke bottles, and awesome slam dunks. But it turns out it's more than that. It’s a powerful marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2014 Brian Jackson

Rumble takes on Youtube in battle to win over online video creators

Two new Toronto-area businesses are reaching out to video creators around the world and promising ways to make money, but are taking two different approaches. Rumble.com pays video creators to upload their video

Share on LinkedIn Comment on this article Share with Google+ Published on: January 27th, 2014 Brian Jackson

How L’Oreal and Cover Girl marketed themselves during awards season

With the kickoff to awards season upon us, beauty brands are taking advantage of all the celebrity hubbub to show off their wares. During last year's Grammys, L'Oréal's makeup artists got together to

Share on LinkedIn Comment on this article Share with Google+ Published on: January 22nd, 2014 Candice So

Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Share on LinkedIn Comment on this article Share with Google+ Published on: January 15th, 2014 Brian Jackson

Canadian company Christmas video greetings

With Canada Post recently announcing it will no longer deliver letters door to door, perhaps sending Christmas greeting cards by post will become a thing of the past. Many already opt for a

Share on LinkedIn Comment on this article Share with Google+ Published on: December 20th, 2013 Brian Jackson

Epson Canada connects holiday season with video marketing campaign

Watch Epson Canada's latest video entry to its Youtube channel and you'd never think it was anything but a holiday season-themed vignette about winter activities and surprise gift giving. But it didn't start

Share on LinkedIn Comment on this article Share with Google+ Published on: December 11th, 2013 Brian Jackson