Group urges marketers to adopt best practices to avoid spam texts

An international marketing industry group has released a new report laying down best practices for marketers who send business-related texts to their customers. On Thursday, the Messaging, Malware and Mobile Anti-Abused Working Group

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2014 Candice So

Canada’s Anti-Spam Legislation: the good, the bad, the ugly of a post-compliance world

Now that CASL has been live for about a month, it's a great time to go one step deeper and really see what impact this legislation is having on the marketplace. After traveling

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Robert Burko

How Elite Email’s marketing solution tackles CASL

This is the second story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 12th, 2014 Candice So

How Envoke’s email marketing solution targets CASL with consent

This is the first story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 11th, 2014 Candice So

CASL strikes Canadian inboxes: 5 strange and unique requests for consent

If you haven't heard of Canada's Anti-Spam Legislation (CASL) by now, then you're pretty good at filtering out email. The new law that went into effect July 1 has many businesses blasting out

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Brian Jackson

#FollowFriday – 3 viewpoints on CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people who

Share on LinkedIn Comment on this article Share with Google+ Published on: July 3rd, 2014 Candice So

Why aren’t we bothering you with a notice about the CASL compliance?

An open letter from Fawn Annan, President and Group Publisher Canadian Anti-Spam Legislation (CASL) is supposed to keep you from being inundated with email messages that you don’t want. We have some real

Share on LinkedIn Comment on this article Share with Google+ Published on: July 2nd, 2014 Fawn Annan

Spammers sending more texts ahead of CASL, researchers find

If you’re a resident of Montreal, Que., chances are you’re one of the most targeted people to receive text messaged spam on your phone – and you may have gotten more than usual

Share on LinkedIn Comment on this article Share with Google+ Published on: June 20th, 2014 Candice So

Why your double opt-in email list isn’t good enough for CASL

Canada's Anti-Spam Legislation (CASL) is only days away now from its July 1 official enforcement deadline and many in the business world are hustling to get into compliance ahead of then. Canadians are

Share on LinkedIn Comment on this article Share with Google+ Published on: June 20th, 2014 Brian Jackson

Businesses blast consent emails in countdown to CASL

Businesses are looking to get ahead of the game by seeking explicit consent from email contacts before Canada's Anti-Spam Legislation (CASL) comes into effect July 1. Designed to cut down on the amount

Share on LinkedIn Comment on this article Share with Google+ Published on: June 15th, 2014 Brian Jackson

How the CRTC will enforce CASL

With Canada's Anti-Spam Legislation (CASL) coming into force on July 1, the federal government has been sharing its pointers on how businesses can avoid sending spam - and how they can avoid warnings

Share on LinkedIn Comment on this article Share with Google+ Published on: June 9th, 2014 Candice So

Google’s new “Sponsored Email” feature – is it CASL-compliant?

Google’s new “Sponsored Email” feature is being rolled out and tested slowly across many areas. The program has been in some states in the United States for at least a year, but now it's

Share on LinkedIn Comment on this article Share with Google+ Published on: June 6th, 2014 Monica Goyal

FIFA World Cup is hackers’ chance to score personal data

It’s a ritual once every four years – fans gathering in soccer jerseys emblazoned with their favourite players’ names across the back, storming pubs and bars all over Canada to cheer on their

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

4 answers to the most commonly-asked CASL questions

Even though Canada’s Anti-Spam Legislation (CASL) is coming into force on July 1, there are still a lot of questions about how the new legislation will work. CASL will change how businesses send

Share on LinkedIn Comment on this article Share with Google+ Published on: May 23rd, 2014 Candice So