Oracle marketing cloud shows first fruits of Eloqua acquisition

Oracle Corp. has released a solution integrating Oracle Social Relationship Management with Oracle Eloqua, the fruits of its acquisition of Toronto-based Eloqua Corp. back in December 2012. On Sept. 23, Oracle debuted its

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2013 Candice So

IBM Canada’s Twitter machine knows what grinds your gears: traffic

Santa Claus knows if you’ve been bad or good, but IBM knows what you’ve been tweeting. In another example of a real world implementation of big data, IBM’s Social Sentiment Index uses big

Share on LinkedIn Comment on this article Share with Google+ Published on: April 2nd, 2013 Jeff Jedras

Social media monitoring solutions for SMBs

Ottawa-based MediaMiser has released two new media monitoring and social media analysis products targeted at the small and medium-sized enterprise space -- MediaMiser Snap and MediaMiser Team – to help companies learn more

Share on LinkedIn Comment on this article Share with Google+ Published on: March 26th, 2013 Jeff Jedras

Toronto start-up aggregates social, online conversations on one platform

Toronto-based start-up Engagio has announced several key enhancements to its Social Inbox offering that aims to make the platform a tool for social conversation search and discovery. Launched early in 2012, Engagio began

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2012 Jeff Jedras

Auto Trader drives social media engagement with Meltwater

With the growing popularity of using social networking strategies to engage customers, more and more small and medium businesses (SMBs) are cultivating brand communities in multiple social networking sites. The trend, according to

Share on LinkedIn Comment on this article Share with Google+ Published on: June 28th, 2011 Nestor Arellano

How to determine market demand on a start-up budget

By Alexandra Reid Monitoring social media is like drinking from a fire hose. If you don’t abridge the flow, you will get washed away.  As a community manager, I have an intimate understanding

Share on LinkedIn Comment on this article Share with Google+ Published on: May 2nd, 2011 IDG News Service