How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Published on: December 12th, 2014 Candice So

Google will now show you which sites are mobile-friendly on its search results page

Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you

Published on: November 19th, 2014 Candice So

The difference between smart and dumb content marketing

Krista LaRiviere has got her content marketing campaigns down to a science. As the CEO of gShift Labs Inc., a company that provides metrics and data analytics for content marketing, she doesn’t launch

Published on: November 10th, 2014 Candice So

Google retreating from Google+ integration with its other services

Google Inc. is no longer requiring new Gmail users to also register for a Google+ account - the mandatory creation of a social profile with Google had been in place since 2012 -

Published on: September 22nd, 2014 Brian Jackson

Google Analytics adds industry benchmarking feature

Most marketers accept that Google Analytics provides must-use data points that give feedback on marketing efforts and can help shape an ongoing online effort. The problem with it is that for all the

Published on: September 19th, 2014 Brian Jackson

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Published on: September 15th, 2014 Candice So

How marketers can make use of Google+

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes

Published on: August 11th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Published on: August 8th, 2014 Candice So

Will Google bring the right to be forgotten to Canada?

About a year ago on ITBusiness.ca, I examined the question whether we had the right to be forgotten. Then, It seemed that individual’s ability to be forgotten on the Internet was still up

Published on: May 30th, 2014 Monica Goyal

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Published on: May 30th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Published on: May 29th, 2014 Candice So

4 tips for getting ‘back to the roots’ of content marketing

Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.

Published on: May 15th, 2014 Candice So

Google’s search results redesign means fewer letters in link titles

Hopefully you've been getting a lot of practice on Twitter crafting your message with a spartan character limit, because you'll have to put those abbreviated writing skills to work writing titles for Google.

Published on: March 20th, 2014 Brian Jackson

Canadian smartphone users have multiple personalities, study finds

How do Canadians use their smartphones? Well that depends on where they are - at work, at home, or somewhere in between, according to research by Toronto-based Catalyst. Smartphone users at work are

Published on: March 20th, 2014 Brian Jackson