5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Candice So

4 tips for getting ‘back to the roots’ of content marketing

Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.

Share on LinkedIn Comment on this article Share with Google+ Published on: May 15th, 2014 Candice So

Google’s search results redesign means fewer letters in link titles

Hopefully you've been getting a lot of practice on Twitter crafting your message with a spartan character limit, because you'll have to put those abbreviated writing skills to work writing titles for Google.

Share on LinkedIn Comment on this article Share with Google+ Published on: March 20th, 2014 Brian Jackson

Canadian smartphone users have multiple personalities, study finds

How do Canadians use their smartphones? Well that depends on where they are - at work, at home, or somewhere in between, according to research by Toronto-based Catalyst. Smartphone users at work are

Share on LinkedIn Comment on this article Share with Google+ Published on: March 20th, 2014 Brian Jackson

Wikipedia is too late to stop paid editing

By Ilan Nass, Fueled Wikipedia paid editing is the practice where an individual receives financial compensation for creating or editing an article on the online encyclopedia. The practice has recently come under fire,

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Fueled

Panda, Penguin, and page views – understanding Google’s algorithm updates

Search engine optimization has become a commodity business and anyone with a website is by now used to receiving bogus offers of help from "SEO experts" that guarantee first page results. While there's

Share on LinkedIn Comment on this article Share with Google+ Published on: January 6th, 2014 Brian Jackson

Yellow Pages offers free Facebook page with virtual listing service

Yellow Pages Group Co. is now offering a Facebook page creation service to its small business clients and will soon be offering them help in monitoring and engaging with their customers who interact

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2013 Brian Jackson

Grab your Google+ vanity URL now

You can now replace that long string of random numbers in your Google+ profile URL with your name, as Google started rolling out so-called vanity URLs to qualifying accounts Oct. 30. It took

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2013 Brian Jackson

Google’s Hummingbird and how voice search can impact SEO

So, Google has performed the biggest update to its search algorithm since 2001, Hummingbird. Early buzz is that it improved search results already. But here is the real kicker, it was implemented for

Share on LinkedIn Comment on this article Share with Google+ Published on: October 25th, 2013 Curtis Sheppard

Five don’ts of writing press releases, with SEO in mind

When Google Inc. announced it was changing its policies on putting links into news releases back in August, the PR and marketing world collectively shuddered. Basically, any news release that has keywords listed

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2013 Candice So

More SEO boosting pointers

So you’ve created a Web site for yourself, maybe for your business now you need to get the search engines not just to find it but try to get it on the first

Share on LinkedIn Comment on this article Share with Google+ Published on: August 29th, 2013 Curtis Sheppard

Payment platform and e-commerce services, in one SMB-sized package

E-commerce may have just gotten a little easier for small to mid-sized businesses (SMBs), as Sage North America announced today it was partnering up with Yola Inc., a South African company employing about

Share on LinkedIn Comment on this article Share with Google+ Published on: August 23rd, 2013 Candice So

13 SEO tools you didn’t know about (and when to use them)

As the world of SEO continues to expand, no longer are SEO tools strictly for Web designers and programmers. Knowing about helpful SEO tricks and strategies is important for anyone who owns a

Share on LinkedIn Comment on this article Share with Google+ Published on: July 23rd, 2013 Joseph Stark