Google Analytics adds industry benchmarking feature

Most marketers accept that Google Analytics provides must-use data points that give feedback on marketing efforts and can help shape an ongoing online effort. The problem with it is that for all the

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Brian Jackson

#ITBCMO: An ITBusiness.ca Twitter chat

With sales and marketing becoming a more crucial piece of businesses everyday, chief marketing officers (CMOs) are also getting more attention, more clout, and (potentially) more marketing dollars for their departments. That being

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

How marketers can make use of Google+

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes

Share on LinkedIn Comment on this article Share with Google+ Published on: August 11th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So

Will Google bring the right to be forgotten to Canada?

About a year ago on ITBusiness.ca, I examined the question whether we had the right to be forgotten. Then, It seemed that individual’s ability to be forgotten on the Internet was still up

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Monica Goyal

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Candice So

4 tips for getting ‘back to the roots’ of content marketing

Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.

Share on LinkedIn Comment on this article Share with Google+ Published on: May 15th, 2014 Candice So

Google’s search results redesign means fewer letters in link titles

Hopefully you've been getting a lot of practice on Twitter crafting your message with a spartan character limit, because you'll have to put those abbreviated writing skills to work writing titles for Google.

Share on LinkedIn Comment on this article Share with Google+ Published on: March 20th, 2014 Brian Jackson

Canadian smartphone users have multiple personalities, study finds

How do Canadians use their smartphones? Well that depends on where they are - at work, at home, or somewhere in between, according to research by Toronto-based Catalyst. Smartphone users at work are

Share on LinkedIn Comment on this article Share with Google+ Published on: March 20th, 2014 Brian Jackson

Wikipedia is too late to stop paid editing

By Ilan Nass, Fueled Wikipedia paid editing is the practice where an individual receives financial compensation for creating or editing an article on the online encyclopedia. The practice has recently come under fire,

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Fueled

Panda, Penguin, and page views – understanding Google’s algorithm updates

Search engine optimization has become a commodity business and anyone with a website is by now used to receiving bogus offers of help from "SEO experts" that guarantee first page results. While there's

Share on LinkedIn Comment on this article Share with Google+ Published on: January 6th, 2014 Brian Jackson

Yellow Pages offers free Facebook page with virtual listing service

Yellow Pages Group Co. is now offering a Facebook page creation service to its small business clients and will soon be offering them help in monitoring and engaging with their customers who interact

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2013 Brian Jackson

Grab your Google+ vanity URL now

You can now replace that long string of random numbers in your Google+ profile URL with your name, as Google started rolling out so-called vanity URLs to qualifying accounts Oct. 30. It took

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2013 Brian Jackson