‘New IT’ vs ‘Old IT’: Cloud computing’s technology disruption

The transition from "Old IT" to "New IT" is accelerating. And, the discussions about what this means to organizations can be passionate at times  ̶  particularly around cloud computing. We are increasingly hearing

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Brian Clendenin

Salesforce Wear integrates CRM with Google Glass, Pebble smart watch

Cloud software vendor Salesforce.com Inc. has released a developer pack for wearable technology that includes six "starter apps" for devices such as Google Glass and the Pebble smart watch. Announced on Tuesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 10th, 2014 Brian Jackson

Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud

If you ever feel like you send too many emails, just pause for a minute and compare yourself to Montreal-based e-tailer Beyond the Rack - it sends on average between 2 million and

Share on LinkedIn Comment on this article Share with Google+ Published on: June 9th, 2014 Brian Jackson

Microsoft and Salesforce announce partnership, new mobile apps

Salesforce.com will be bringing its cloud-based CRM service to Windows Phone and more closely integrating it with Microsoft Corp.'s Office 365 service as the two software firms announced a partnership today. The partnership

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Brian Jackson

Salesforce.com launches ‘Social Studio’ melding Radian6 with Buddy Media

Salesforce.com announced today that it is combining acquisitions Radian6 and Buddy Media into one Social Studio product that combines both analytics and listening with engagement and publishing. The new product takes the listening

Share on LinkedIn Comment on this article Share with Google+ Published on: May 6th, 2014 Brian Jackson

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Share on LinkedIn Comment on this article Share with Google+ Published on: April 17th, 2014 Candice So

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013

Salesforce.com is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson

3 tech predictions for 2014

Midway through the second decade of this new millennium and  the world is starting to feel like the futuristic landscape that sci-fi writers used to fantasize about. The world's knowledge is at our

Share on LinkedIn Comment on this article Share with Google+ Published on: December 21st, 2013 Brian Jackson

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

How to assess marketing automation and social solutions

Businesses are looking at social technology as the holy grail of inbound marketing and lead generation. There are many facets to these technologies that offer significant opportunities to capitalize on Web site traffic

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2013 Keean Persaud

Canadian trio misses out on $1 million hackathon prize

SAN FRANCISCO - A group of three University of Waterloo graduates missed out on being selected as finalists in a $1 million coding contest hosted by Salesforce.com this week as some members of

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2013 Brian Jackson

Sandberg inspired to Lean In by Zuckerberg’s question to all Facebook employees

Sometime soon after Sheryl Sandberg was hired away from Google Inc. to become Facebook's chief operations officer, founder and CEO Mark Zuckerberg asked her the question that he puts to all of his

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2013 Brian Jackson

Unlocking sales leads with Introhive at Dreamforce

Making a cold call is a situation that a sales person never wants to find themselves in. It's much easier to start a conversation based on a referral from a common contact or

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2013 Brian Jackson

Yahoo CEO Mayer designed organization for mobile success

Being from Wisconsin, it's no surprise that Yahoo CEO Marissa Mayer quotes legendary Green Bay Packers coach Vince Lombardi when discussing leadership. It's also no wonder she describes her leadership role at one

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2013 Brian Jackson