3 execs responsible for products and partners on #FollowFriday

Every Friday we like to recommend a few people that we're following on Twitter as we go about telling the stories that matter when it comes to technology's impact on the way business

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Brian Jackson

Salesforce Wear launches new apps, partners with Oculus, Jawbone

Salesforce.com Inc. is announcing a slew of new partnerships with some major league wearable device makers, including Jawbone and Oculus, as well as eight new apps built for its ecosystem – all in

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

Brave ‘now’ world: rise of the chief data scientist

This is part three of a three part blog series. Read part two about how predictive analytics is disrupting the finance sector and part one about how the emergence of big data has

Share on LinkedIn Comment on this article Share with Google+ Published on: September 3rd, 2014 Cindy Gordon

Salesforce1 Community Cloud invites customers, partners to intranet space

Salesforce.com took the next step with its social intranet product yesterday, rebranding its Company Communities product as Salesforce1 Community Cloud and adding the ability to collaborate with your customers or partners using the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 28th, 2014 Brian Jackson

5 ways Salesforce Reach will turn sales reps into moonlight marketers

The sales and marketing function of a business are often heaped together into one category despite being two distinct lines of business - heck, we even do it on ITBusiness.ca with the way

Share on LinkedIn Comment on this article Share with Google+ Published on: July 25th, 2014 Brian Jackson

‘New IT’ vs ‘Old IT': Cloud computing’s technology disruption

The transition from "Old IT" to "New IT" is accelerating. And, the discussions about what this means to organizations can be passionate at times  ̶  particularly around cloud computing. We are increasingly hearing

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Brian Clendenin

Salesforce Wear integrates CRM with Google Glass, Pebble smart watch

Cloud software vendor Salesforce.com Inc. has released a developer pack for wearable technology that includes six "starter apps" for devices such as Google Glass and the Pebble smart watch. Announced on Tuesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 10th, 2014 Brian Jackson

Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud

If you ever feel like you send too many emails, just pause for a minute and compare yourself to Montreal-based e-tailer Beyond the Rack - it sends on average between 2 million and

Share on LinkedIn Comment on this article Share with Google+ Published on: June 9th, 2014 Brian Jackson

Microsoft and Salesforce announce partnership, new mobile apps

Salesforce.com will be bringing its cloud-based CRM service to Windows Phone and more closely integrating it with Microsoft Corp.'s Office 365 service as the two software firms announced a partnership today. The partnership

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Brian Jackson

Salesforce.com launches ‘Social Studio’ melding Radian6 with Buddy Media

Salesforce.com announced today that it is combining acquisitions Radian6 and Buddy Media into one Social Studio product that combines both analytics and listening with engagement and publishing. The new product takes the listening

Share on LinkedIn Comment on this article Share with Google+ Published on: May 6th, 2014 Brian Jackson

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Share on LinkedIn Comment on this article Share with Google+ Published on: April 17th, 2014 Candice So

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013

Salesforce.com is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson

3 tech predictions for 2014

Midway through the second decade of this new millennium and  the world is starting to feel like the futuristic landscape that sci-fi writers used to fantasize about. The world's knowledge is at our

Share on LinkedIn Comment on this article Share with Google+ Published on: December 21st, 2013 Brian Jackson

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson