Salesforce announces bevy of product updates

Salesforce.com Inc. introduced several new product updates to its updated platform, along with some packaging and pricing changes to its services on Tuesday. The San Francisco-based firm previewed its product strategy for the

Published on: February 2nd, 2016 Brian Jackson

Lurniture encourages peer learning on Salesforce Sales Cloud

SAN FRANCISCO -- David Bloom has attended Dreamforce before as a Salesforce.com employee, but this year he's here as the CEO of Lurniture, a startup built on the Salesforce Sales Cloud. Bloom says

Published on: September 17th, 2015 Brian Jackson

Salesforce debuts products based on RelateIQ acquisition

SAN FRANCISCO - Salesforce.com Inc. announced this week at Dreamforce two different products based on its acquisition of RelateIQ, a complete CRM solution for SMBs and a way for enterprises using the Sales

Published on: September 16th, 2015 Brian Jackson

Dreamforce retrospective: a look back at 5 years covering the marquee event for B2B cloud software

This will be my sixth year in a row attending Salesforce.com’s Dreamforce event, a mega-conference that takes over downtown San Francisco for one week every year in autumn. Known as the world’s largest

Published on: September 13th, 2015 Brian Jackson

Salesforce Lightning overhauls CRM with modern UX

Salesforce.com is hoping to give its user experience a jolt with a new, more modern design for its marquee Sales Cloud service with the announcement of Salesforce Lightning on Tuesday. At its Dreamforce

Published on: August 25th, 2015 Brian Jackson

Salesforce.com adds intelligence to its Service Cloud

On-demand customer relationship management (CRM) vendor Salesforce.com has unveiled the Salesforce Service Cloud Intelligence Engine—an added layer of intelligence in the Service Cloud that fuels smarter customer service with data science. Citing studies

Published on: March 10th, 2015 Jeff Jedras

Salesforce expands Marketing Cloud with Predictive Decisions

San Francisco-based Salesforce Inc. announced a new application for its marketing cloud today that aims to give marketers the data they need to add a personalized touch to their campaigns. Called Predictive Decisions,

Published on: March 5th, 2015 Brian Jackson

Down the conversion funnel with Vidyard CEO Michael Litt

When Michael Litt started up Kitchener, Ont.-based video marketing platform Vidyard a few years ago, one of the first sales representatives he hired was previously with Salesforce.com. Since then, he hasn't looked back

Published on: March 4th, 2015 Brian Jackson

Salesforce.com announces updates for Analytics Cloud mobile app

Salesforce.com Inc. announced updates to its Analytics Cloud on Thursday including new capabilities for mobile devices, and opened the doors on a new free trial of the software for mobile and desktop users. Since San

Published on: February 19th, 2015 Brian Jackson

Key to future business success? Build a platform: Accenture report

Enterprises around the world are partnering with digital platform creators as a business strategy to transform themselves into valuable industry players, according to a research report from Accenture Technology Labs. A new wave

Published on: February 10th, 2015 Brian Jackson

CMO Digital: Understanding the customer journey

In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,

Published on: January 23rd, 2015 ITBusiness Staff

Canadian marketers are world’s biggest spenders: Salesforce report

Canadian marketers are spendthrifts when compared to their counterparts around the world, according to Salesforce.com Inc.'s 2015 State of Marketing report. Only Brazilians matched the zeal of Canadian marketers for hiking their spending

Published on: January 13th, 2015 Brian Jackson

Daniel Debow tapping Canadian startups to drive Salesforce’s wearables future

If you walked in to the Salesforce Wear keynote at Dreamforce, the annual mega-conference hosted by cloud software vendor Salesforce.com, you might think that you were in Toronto instead of host city San

Published on: January 2nd, 2015 Brian Jackson

Salesforce releases tool for businesses that want their own app stores

Salesforce Inc. has launched a new tool called the AppExchange Store Builder, which helps companies create their own app stores. That allows them to skip mainstream app marketplaces, where their business apps are typically

Published on: December 11th, 2014 Candice So