Salesforce expands Marketing Cloud with Predictive Decisions

San Francisco-based Salesforce Inc. announced a new application for its marketing cloud today that aims to give marketers the data they need to add a personalized touch to their campaigns. Called Predictive Decisions,

Published on: March 5th, 2015 Brian Jackson

Down the conversion funnel with Vidyard CEO Michael Litt

When Michael Litt started up Kitchener, Ont.-based video marketing platform Vidyard a few years ago, one of the first sales representatives he hired was previously with Salesforce.com. Since then, he hasn't looked back

Published on: March 4th, 2015 Brian Jackson

Salesforce.com announces updates for Analytics Cloud mobile app

Salesforce.com Inc. announced updates to its Analytics Cloud on Thursday including new capabilities for mobile devices, and opened the doors on a new free trial of the software for mobile and desktop users. Since San

Published on: February 19th, 2015 Brian Jackson

Key to future business success? Build a platform: Accenture report

Enterprises around the world are partnering with digital platform creators as a business strategy to transform themselves into valuable industry players, according to a research report from Accenture Technology Labs. A new wave

Published on: February 10th, 2015 Brian Jackson

CMO Digital: Understanding the customer journey

In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,

Published on: January 23rd, 2015 ITBusiness Staff

Canadian marketers are world’s biggest spenders: Salesforce report

Canadian marketers are spendthrifts when compared to their counterparts around the world, according to Salesforce.com Inc.'s 2015 State of Marketing report. Only Brazilians matched the zeal of Canadian marketers for hiking their spending

Published on: January 13th, 2015 Brian Jackson

Daniel Debow tapping Canadian startups to drive Salesforce’s wearables future

If you walked in to the Salesforce Wear keynote at Dreamforce, the annual mega-conference hosted by cloud software vendor Salesforce.com, you might think that you were in Toronto instead of host city San

Published on: January 2nd, 2015 Brian Jackson

Salesforce releases tool for businesses that want their own app stores

Salesforce Inc. has launched a new tool called the AppExchange Store Builder, which helps companies create their own app stores. That allows them to skip mainstream app marketplaces, where their business apps are typically

Published on: December 11th, 2014 Candice So

How AT&T is disrupting its own business with Salesforce Communities

When Sara Straley, a director of product development at AT&T, took on the task of leading a new emerging business markets (EBM) unit out of the telco's Dallas office, she probably never thought

Published on: November 20th, 2014 Brian Jackson

Bionym releases developer hardware in pursuit of ‘persistent identity’

SAN FRANCISCO -- Toronto-based Bionym launched its first wearable technology hardware  that anyone outside the company can get their hands - or, make that wrists - on Tuesday, taking its persistent identity platform

Published on: October 14th, 2014 Brian Jackson

Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Published on: October 13th, 2014 Brian Jackson

A Dreamforce veteran’s guide to surviving the world’s largest single-vendor conference

The first time I attended Dreamforce in 2010, I was the only Canadian journalist in attendance. There were no press handlers herding me into presentation rooms, no familiar faces from my beat back

Published on: October 10th, 2014 Brian Jackson

Five-year shift made the cloud mainstream: Peter Coffee

Over the last five years, Peter Coffee, vice-president for strategic research at Salesforce.com, has noticed an important shift in the way CIOs perceive the cloud. As part of the leadership team at the global

Published on: October 9th, 2014 Shawn Freeman

Salesforce targets mobile, wearables with new $100 M fund

The investment wing of cloud software vendor Salesforce.com announced a new $100 million fund targeting mobile apps and connected products this week, and Canadian companies could stand to see some of that money,

Published on: September 10th, 2014 Brian Jackson