Aldo’s tour through the customer journey at Dreamforce

The Montreal-based shoe retailer has innovated its business to connect the e-commerce experience to the in-store experience with the help of a few key pieces of technology. We take a look at how

Published on: October 10th, 2016 Brian Jackson

80 per cent of viewers to watch Super Bowl on at least two screens: Salesforce

Approximately 73 per cent of viewers plan to use two screen-based devices during Super Bowl 50 on Sunday, with a nearly equal number planning to use smartphones and televisions and an additional seven

Published on: February 4th, 2016 Eric Emin Wood

Salesforce announces bevy of product updates Inc. introduced several new product updates to its updated platform, along with some packaging and pricing changes to its services on Tuesday. The San Francisco-based firm previewed its product strategy for the

Published on: February 2nd, 2016 Brian Jackson

Lurniture encourages peer learning on Salesforce Sales Cloud

SAN FRANCISCO -- David Bloom has attended Dreamforce before as a employee, but this year he's here as the CEO of Lurniture, a startup built on the Salesforce Sales Cloud. Bloom says

Published on: September 17th, 2015 Brian Jackson

Salesforce debuts products based on RelateIQ acquisition

SAN FRANCISCO - Inc. announced this week at Dreamforce two different products based on its acquisition of RelateIQ, a complete CRM solution for SMBs and a way for enterprises using the Sales

Published on: September 16th, 2015 Brian Jackson

Dreamforce retrospective: a look back at 5 years covering the marquee event for B2B cloud software

This will be my sixth year in a row attending’s Dreamforce event, a mega-conference that takes over downtown San Francisco for one week every year in autumn. Known as the world’s largest

Published on: September 13th, 2015 Brian Jackson

Salesforce Lightning overhauls CRM with modern UX is hoping to give its user experience a jolt with a new, more modern design for its marquee Sales Cloud service with the announcement of Salesforce Lightning on Tuesday. At its Dreamforce

Published on: August 25th, 2015 Brian Jackson adds intelligence to its Service Cloud

On-demand customer relationship management (CRM) vendor has unveiled the Salesforce Service Cloud Intelligence Engine—an added layer of intelligence in the Service Cloud that fuels smarter customer service with data science. Citing studies

Published on: March 10th, 2015 Jeff Jedras

Salesforce expands Marketing Cloud with Predictive Decisions

San Francisco-based Salesforce Inc. announced a new application for its marketing cloud today that aims to give marketers the data they need to add a personalized touch to their campaigns. Called Predictive Decisions,

Published on: March 5th, 2015 Brian Jackson

Down the conversion funnel with Vidyard CEO Michael Litt

When Michael Litt started up Kitchener, Ont.-based video marketing platform Vidyard a few years ago, one of the first sales representatives he hired was previously with Since then, he hasn't looked back

Published on: March 4th, 2015 Brian Jackson announces updates for Analytics Cloud mobile app Inc. announced updates to its Analytics Cloud on Thursday including new capabilities for mobile devices, and opened the doors on a new free trial of the software for mobile and desktop users. Since San

Published on: February 19th, 2015 Brian Jackson

Key to future business success? Build a platform: Accenture report

Enterprises around the world are partnering with digital platform creators as a business strategy to transform themselves into valuable industry players, according to a research report from Accenture Technology Labs. A new wave

Published on: February 10th, 2015 Brian Jackson

CMO Digital: Understanding the customer journey

In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,

Published on: January 23rd, 2015 ITBusiness Staff

Canadian marketers are world’s biggest spenders: Salesforce report

Canadian marketers are spendthrifts when compared to their counterparts around the world, according to Inc.'s 2015 State of Marketing report. Only Brazilians matched the zeal of Canadian marketers for hiking their spending

Published on: January 13th, 2015 Brian Jackson