Advertising is about to get more social. Hosted customer relationship management (CRM) vendor Salesforce.com has launched Social.com, a social advertising application to create, optimize and automate social ad campaigns. According to the vendor,
Chatter: now with more social intelligence. Hosted business software vendor Salesforce.com said Thursday that it is bringing new social intelligence capabilities to Chatter, its social networking platform for the enterprise. According to the
Business software vendor Salesforce.com has launched the latest edition of Chatter, its enterprise social networking application. Native Chatter apps are now available for Android and iOS, and users are gaining the ability to
What do you do after you sell your startup to Salesforce.com? You go into venture capital, of course. Omers Ventures, the venture capital investment arm of the Omers, one of Canada’s largest pension
Twitter announced an expansion of its Promoted Products advertisements today with integration into social media managment tools including Salesforce.com's Marketing Cloud and Hootsuite. The social media site hopes to better optimize its Ads
Several former Radian6 employees are now part of a new social startup based in New Brunswick, that promises to unlock more sales opportunities by mining a business' own employees. Described as a “relationship
It's that time of year again. The tech journalists at IT World Canada are gazing into their crystal balls once again and prognosticating on what developments the tech industry will see in 2013.
Cloud-based software offerings overcame recent high profile data breaches to grow 27 per cent in the Canadian market, according to an IDC Canada study.Revenues from cloud software, or software as a service (SaaS),
Influitive founder Mark Organ knows the power of peer recommendations – that's why he's seeded the show floor at San Francisco's Dreamforce conference with happy users of his new software as it debuts
The murky fate of Saint John, N.B.-based Radian6 since it was acquired by Salesforce.com in March 2011 became crystal clear this morning when the software firm announced its new Marketing Cloud service. Salesforce
Salesforce.com CEO Marc Benioff indicated during a quarterly earnings conference call a major product launch is in the works that will tap Canadian acquisition Radian 6’s social analytics technology, according to Forbes.The Halifax-based
San Francisco-based Salesforce.com is taking its business social software Chatter and is allowing customers to create externally-focused networks in a new product called Salesforce Communities, the firm announced yesterday.Salesforce Communities will allow businesses
Salesforce.com swept through Toronto on Wednesday for its cloud-based social enterprise roadshow, delivering a message aimed squarely at Canadian ears: the acquisitions it's made north of the border are here to stay. Salesforce.com
Salesforce.com is acquiring social media marketing firm Buddy Media in a US$689 million cash and stock deal, the companies announced Monday. The transaction is expected to close in Salesforce.com's third fiscal quarter, which
