Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 13th, 2014 Brian Jackson

RBC sales team saves time and trees with eSignatures

"Just sign here" - three words that signify the completion of a business transaction, especially when you're dealing with a bank. But at the Royal Bank of Canada (RBC), those words have taken

Share on LinkedIn Comment on this article Share with Google+ Published on: August 21st, 2014 Brian Jackson

5 ways Salesforce Reach will turn sales reps into moonlight marketers

The sales and marketing function of a business are often heaped together into one category despite being two distinct lines of business - heck, we even do it on ITBusiness.ca with the way

Share on LinkedIn Comment on this article Share with Google+ Published on: July 25th, 2014 Brian Jackson

One CMO’s journey from Apple to Avaya: Q&A with Andy Cunningham

When Andrea Cunningham first landed in Silicon Valley in 1983, she knew she wanted to be involved with tech. As a young marketing and communications professional, she landed at exactly the right place

Share on LinkedIn Comment on this article Share with Google+ Published on: June 19th, 2014 Candice So

First look at IBM’s new mobile-friendly Concert and analytics apps

IBM Corp. announced yesterday it is bearing new fruits from several of its analytics software acquisitions over the years, offering mobile access to IBM Concert and a new data-crunching piece of software. From

Share on LinkedIn Comment on this article Share with Google+ Published on: May 21st, 2014 Brian Jackson

Meet Microsoft Canada’s new VP of advertising, Brandon Grosvenor

Brandon Grosvenor made his plans to depart his role as the senior vice president of sales at Postmedia Network Inc. known Feb. 24 and departed the media company at the end of March

Share on LinkedIn Comment on this article Share with Google+ Published on: May 16th, 2014 Brian Jackson

IBM puts customer engagement products under one roof

TAMPA -- IBM Corp. has no shortage of software for helping organizations with what is broadly called customer engagement – everything from analytics to price optimization – and separate channels for selling them.

Share on LinkedIn Comment on this article Share with Google+ Published on: May 13th, 2014 Howard Solomon

Mind the App: Execnote

As a B2B sales professional, social relationships can make or break that Monster deal. This app will help you track high value opportunities from your social networks so you never miss an important

Share on LinkedIn Comment on this article Share with Google+ Published on: January 24th, 2014 Brian Jackson

Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Share on LinkedIn Comment on this article Share with Google+ Published on: January 15th, 2014 Brian Jackson

Caring drives better results in the age of the customer

The customer experience has increased in importance over the past few years with service-based business models proliferating like cloud computing. The purchasing power is now firmly in the hands of the customer as

Share on LinkedIn Comment on this article Share with Google+ Published on: January 14th, 2014 Brian Clendenin

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

WorldLynx ties together branches with Canadian-made cloud CRM

When Garry Wood took over as CEO of WorldLynx in October 2010, Bell Canada's largest wireless reseller, he had other top priorities besides an impending implementation of Salesforce.com - but found it tough

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2013 Brian Jackson

Daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships.  While many are hoping for

Share on LinkedIn Comment on this article Share with Google+ Published on: November 22nd, 2013 Brian Clendenin

Oracle Corp. buys content marketing firm Compendium

Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as

Share on LinkedIn Comment on this article Share with Google+ Published on: October 17th, 2013 Brian Jackson