One CMO’s journey from Apple to Avaya: Q&A with Andy Cunningham

When Andrea Cunningham first landed in Silicon Valley in 1983, she knew she wanted to be involved with tech. As a young marketing and communications professional, she landed at exactly the right place

Share on LinkedIn Comment on this article Share with Google+ Published on: June 19th, 2014 Candice So

First look at IBM’s new mobile-friendly Concert and analytics apps

IBM Corp. announced yesterday it is bearing new fruits from several of its analytics software acquisitions over the years, offering mobile access to IBM Concert and a new data-crunching piece of software. From

Share on LinkedIn Comment on this article Share with Google+ Published on: May 21st, 2014 Brian Jackson

Meet Microsoft Canada’s new VP of advertising, Brandon Grosvenor

Brandon Grosvenor made his plans to depart his role as the senior vice president of sales at Postmedia Network Inc. known Feb. 24 and departed the media company at the end of March

Share on LinkedIn Comment on this article Share with Google+ Published on: May 16th, 2014 Brian Jackson

IBM puts customer engagement products under one roof

TAMPA -- IBM Corp. has no shortage of software for helping organizations with what is broadly called customer engagement – everything from analytics to price optimization – and separate channels for selling them.

Share on LinkedIn Comment on this article Share with Google+ Published on: May 13th, 2014 Howard Solomon

Mind the App: Execnote

As a B2B sales professional, social relationships can make or break that Monster deal. This app will help you track high value opportunities from your social networks so you never miss an important

Share on LinkedIn Comment on this article Share with Google+ Published on: January 24th, 2014 Brian Jackson

Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Share on LinkedIn Comment on this article Share with Google+ Published on: January 15th, 2014 Brian Jackson

Caring drives better results in the age of the customer

The customer experience has increased in importance over the past few years with service-based business models proliferating like cloud computing. The purchasing power is now firmly in the hands of the customer as

Share on LinkedIn Comment on this article Share with Google+ Published on: January 14th, 2014 Brian Clendenin

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

WorldLynx ties together branches with Canadian-made cloud CRM

When Garry Wood took over as CEO of WorldLynx in October 2010, Bell Canada's largest wireless reseller, he had other top priorities besides an impending implementation of Salesforce.com - but found it tough

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2013 Brian Jackson

Daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships.  While many are hoping for

Share on LinkedIn Comment on this article Share with Google+ Published on: November 22nd, 2013 Brian Clendenin

Oracle Corp. buys content marketing firm Compendium

Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as

Share on LinkedIn Comment on this article Share with Google+ Published on: October 17th, 2013 Brian Jackson

Salesforce.com funds firm seeded with Radian6 talent

A New Brunswick-based startup that includes several key employees formerly with Radian 6 and Salesforce.com has announced a $3 million funding round that includes Salesforce among other investors. Introhive started operations just last

Share on LinkedIn Comment on this article Share with Google+ Published on: October 2nd, 2013 Brian Jackson

Costs of IT downtime go beyond nuisance, expert warns

Recent headlines about IT infrastructure downtime have appeared in recent weeks, detailing the impact on several organizations in Canada. The prospect of suffering a similar fate is causing many businesses to consider what

Share on LinkedIn Comment on this article Share with Google+ Published on: August 9th, 2013 Jean-FrancoisFerland

Is credit card alliance Foursquare’s saving grace?

By now you've probably heard that Foursquare had initiated a retail program that allows users to check in to locations and save money with their Visa or MasterCard. In fact, it's been almost

Share on LinkedIn Comment on this article Share with Google+ Published on: March 4th, 2013 Karim Kanji