Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Share on LinkedIn Comment on this article Share with Google+ Published on: January 15th, 2014 Brian Jackson

Caring drives better results in the age of the customer

The customer experience has increased in importance over the past few years with service-based business models proliferating like cloud computing. The purchasing power is now firmly in the hands of the customer as

Share on LinkedIn Comment on this article Share with Google+ Published on: January 14th, 2014 Brian Clendenin

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

WorldLynx ties together branches with Canadian-made cloud CRM

When Garry Wood took over as CEO of WorldLynx in October 2010, Bell Canada's largest wireless reseller, he had other top priorities besides an impending implementation of Salesforce.com - but found it tough

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2013 Brian Jackson

Daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships.  While many are hoping for

Share on LinkedIn Comment on this article Share with Google+ Published on: November 22nd, 2013 Brian Clendenin

Oracle Corp. buys content marketing firm Compendium

Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as

Share on LinkedIn Comment on this article Share with Google+ Published on: October 17th, 2013 Brian Jackson

Salesforce.com funds firm seeded with Radian6 talent

A New Brunswick-based startup that includes several key employees formerly with Radian 6 and Salesforce.com has announced a $3 million funding round that includes Salesforce among other investors. Introhive started operations just last

Share on LinkedIn Comment on this article Share with Google+ Published on: October 2nd, 2013 Brian Jackson

Costs of IT downtime go beyond nuisance, expert warns

Recent headlines about IT infrastructure downtime have appeared in recent weeks, detailing the impact on several organizations in Canada. The prospect of suffering a similar fate is causing many businesses to consider what

Share on LinkedIn Comment on this article Share with Google+ Published on: August 9th, 2013 Jean-FrancoisFerland

Is credit card alliance Foursquare’s saving grace?

By now you've probably heard that Foursquare had initiated a retail program that allows users to check in to locations and save money with their Visa or MasterCard. In fact, it's been almost

Share on LinkedIn Comment on this article Share with Google+ Published on: March 4th, 2013 Karim Kanji

Former Radian6 employees join ‘relationship capital’ mining startup

Several former Radian6 employees are now part of a new social startup based in New Brunswick, that promises to unlock more sales opportunities by mining a business' own employees. Described as a “relationship

Share on LinkedIn Comment on this article Share with Google+ Published on: February 13th, 2013 Brian Jackson

Nobody’s ever told me, ‘I have too much money for marketing’

By Francis Moran With the possible exception of a client vying for a huge defence procurement project in the late 1980s, an undertaking for which money certainly seemed to be no object, I’m

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2012 Francis Moran

The allure of building enterprise products

By Jesse Rodgers  There is no doubt that enterprise software is currently in fashion. That’s because in enterprise software there are big problems, bigger data, and bigger budgets where you don’t need to find

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2012 Francis Moran

SalesChoice readies all-Canadian alternative to Salesforce.com

As the President and CEO of a small company, Camille Peters feels like her time is stretched pretty thin, and she especially felt like she didn’t have time to endlessly fill out all

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2012 Brian Jackson

iPad mini launch day delayed by Hurricane Sandy

Hurricane Sandy is raining on Apple Inc.’s parade when it comes for a big launch day for its new iPad mini tablet, with shipping delays to regions hit by the storm.Apple is fond

Share on LinkedIn Comment on this article Share with Google+ Published on: November 2nd, 2012 Brian Jackson