What Vista’s acquisition of Marketo could mean for marketing automation

The May 31 announcement that private firm Vista Equity Partners would be purchasing engagement marketing software maker Marketo, Inc. for approximately $1.79 billion USD is bad news for enterprise customers in the short

Published on: June 1st, 2016 Eric Emin Wood

Bell brings enterprise-level UC to SMB market with Total Connect

Bell Canada is now delivering its unified communications service, Bell Total Connect, to small and medium-sized businesses in Ontario and Quebec, the telecommunications giant announced May 31. Previously available only to enterprises and

Published on: May 31st, 2016 Eric Emin Wood

SaaS platform Visier crunches your HR numbers so you don’t have to

Any business with an HR department possesses an enormous amount of workforce data, and as the sector has matured, so too has the software designed to analyze that data - but it often

Published on: May 31st, 2016 Eric Emin Wood

Give your customer research a longer memory with Vision Critical’s new release

Imagine you're on the marketing team for, oh, say, a computer hardware manufacturer, and you're pitching your vision for selling the company's latest line of computers. Which campaign do you think will sound

Published on: May 27th, 2016 Eric Emin Wood

Increase employee engagement by giving them a SoapBox to stand on

Like many in the manufacturing sector, the majority of workers employed by dairy giant Parmalat Canada receive hourly wages – not the greatest recipe for an engaged workforce, Scott Goodman, the company’s vice-president

Published on: May 5th, 2016 Eric Emin Wood

Automate your account-based marketing with Act-On’s newest release

Beaverton, Ore.-based SaaS provider Act-On Software announced today the pending release of ABM Automation, a new product that, true to its name, will allow B2B marketers to orchestrate an automated, multi-channel account-based marketing

Published on: May 5th, 2016 Eric Emin Wood

Rogers to support IoT networks, oil and gas, food industries with new services

Rogers Communications Inc. has reorganized its subscription-based Internet of Things (IoT) networking services, and is now augmenting them with offerings for the oil and gas and food industries, the company announced recently. The

Published on: April 4th, 2016 Eric Emin Wood

Customer intelligence firm Vision Critical spins off research consulting division

Vancouver-based customer intelligence software firm Vision Critical is spinning off its North American research and consulting division and selling it to international customer intelligence services firm Maru Group, the companies announced today. Operating

Published on: February 24th, 2016 Eric Emin Wood

New venture capital fund hopes to make Toronto the next Silicon Valley

A new Toronto-based venture capital fund co-founded by a Canadian tech veteran is aiming to change at least a corner of Canada’s startup landscape. Launched on Jan. 13 by former Rypple co-founder David

Published on: January 22nd, 2016 Eric Emin Wood

Security in the Cloud: A whole new toolbox

Is cloud computing inherently secure? Depends on how you look at it. It sounds like a facile answer to the question, but security in the cloud really comes down to your approach to

Published on: December 21st, 2015 Ryan Patrick

SalesforceIQ and Desk.com integration unifies customer sales and service information

Cloud-based customer relationship tool SalesforceIQ connects your customer information and your email account, providing useful information when sending sales-related emails. This week, SalesforceIQ announced new integration with Desk.com that adds customer support into the mix. The new integration essentially brakes down the barrier between

Published on: November 18th, 2015 David Hamilton

Cloud goes mainstream in Canada: Exploding 10 cloud computing myths

While Canadian businesses tend to be late adopters when it comes to new technologies, there is a consensus that cloud computing is poised to go mainstream in Canada – but business will need

Published on: June 10th, 2015 Jeff Jedras

What cloud is in your forecast?

The Weather Company bases its forecasts on input from a network of more than a billion sensors –  some of them weather stations owned by the company, some of them owned by the

Published on: June 4th, 2015 Dave Webb

Microsoft starts talking about ‘Windows as a Service’ for Windows 10

SAN FRANCISCO - Microsoft CEO Satya Nadella made a passing reference to Windows as a "service" during the opening keynote at Build, but it was fleeting and easy to miss. The references he

Published on: May 1st, 2015 Brian Jackson