Blogger predictions for 2015: crowdfunding, retail, and work

We put the call for predictions in the coming year out to our Community Bloggers here at ITBusiness.ca. They didn't disappoint. Predictions aren't easy for writers to produce. When it comes to tech,

Share on LinkedIn Comment on this article Share with Google+ Published on: December 19th, 2014 Brian Jackson

Real-time bidding and programmatic – what’s the difference?

For many marketers, programmatic ad buying is still a mystery – and that makes it hard to figure out how they can use the automated buying method to their advantage. During November’s Mesh

Share on LinkedIn Comment on this article Share with Google+ Published on: November 17th, 2014 Candice So


Programmatic ad buying is not the bottom of the barrel: BrightRoll

In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Candice So

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

Native ads work really well, when done really well

Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,

Share on LinkedIn Comment on this article Share with Google+ Published on: July 17th, 2014 Brian Jackson

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Share on LinkedIn Comment on this article Share with Google+ Published on: January 4th, 2014 Candice So

AOL’s latest acquisition highlights importance of online video

AOL Corp. made a bold move today to show it is serious about competing for the online video audience, with the acquisition of California-based Adap.tv for a total of $405 million. On the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2013 Candice So