Native ads work really well, when done really well

Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,

Share on LinkedIn Comment on this article Share with Google+ Published on: July 17th, 2014 Brian Jackson

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Share on LinkedIn Comment on this article Share with Google+ Published on: January 4th, 2014 Candice So

AOL’s latest acquisition highlights importance of online video

AOL Corp. made a bold move today to show it is serious about competing for the online video audience, with the acquisition of California-based Adap.tv for a total of $405 million. On the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2013 Candice So