What hockey can teach us about programmatic marketing

Since the World Junior Hockey Championship in Toronto and Montreal concluded with Canada capturing its first gold medal since 2009, now is a great time to draw inspiration from the sport and apply

Published on: January 14th, 2015 Joseph Vito DeLuca

#ITWCchats – A programmatic schematic

Programmatic advertising has been one of the hottest buzz words in marketing for the past year, but what’s the technology behind the phrase? A new approach to ad-buying that allows marketers to reach

Published on: January 6th, 2015 Hibah Ahmed

Blogger predictions for 2015: crowdfunding, retail, and work

We put the call for predictions in the coming year out to our Community Bloggers here at ITBusiness.ca. They didn't disappoint. Predictions aren't easy for writers to produce. When it comes to tech,

Published on: December 19th, 2014 Brian Jackson

Real-time bidding and programmatic – what’s the difference?

For many marketers, programmatic ad buying is still a mystery – and that makes it hard to figure out how they can use the automated buying method to their advantage. During November’s Mesh

Published on: November 17th, 2014 Candice So

Canadian cloud services with skyrocketing revenue

Published on: November 14th, 2014 Brian Jackson

Programmatic ad buying is not the bottom of the barrel: BrightRoll

In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to

Published on: October 29th, 2014 Candice So

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Published on: August 18th, 2014 Candice So

Native ads work really well, when done really well

Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,

Published on: July 17th, 2014 Brian Jackson

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Published on: June 4th, 2014 Candice So

3 predictions for digital video advertising in 2014

When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are

Published on: January 4th, 2014 Candice So

AOL’s latest acquisition highlights importance of online video

AOL Corp. made a bold move today to show it is serious about competing for the online video audience, with the acquisition of California-based Adap.tv for a total of $405 million. On the

Published on: August 7th, 2013 Candice So