Oracle acquires AddThis and its user data for Data Cloud service

Proving that not all of today's big tech news will be coming from Las Vegas, Redwood City-based hardware and enterprise systems giant Oracle Corp. has signed an agreement to purchase Virginia-based media web-tracking firm

Published on: January 5th, 2016 Eric Emin Wood

How Oracle’s Mark Hurd uses human resources to drive revenue

Mark Hurd, president of the software production giant Oracle, recently shared his views on how human resources can drive company revenue. The workplace is changing rapidly, and CEOs and their HR departments are

Published on: August 19th, 2014 Joseph Stark

How to choose the right cloud ERP

When it comes time to evaluate the plethora of enterprise resource planning (ERP) solutions, making a decision can be intimidating for any company. With the advent of cloud-based delivery or software as a

Published on: August 6th, 2014 Brian Jackson

New security service makes Java apps ‘self-healing’

A Dublin-based security vendor is offering a new cloud-based service to offer a new type of Java application server that protects itself from cyber-security theats. Waratek's Java Application Security product promises to monitor,

Published on: June 12th, 2014 Brian Jackson launches ‘Social Studio’ melding Radian6 with Buddy Media announced today that it is combining acquisitions Radian6 and Buddy Media into one Social Studio product that combines both analytics and listening with engagement and publishing. The new product takes the listening

Published on: May 6th, 2014 Brian Jackson

Oracle brings together acquisitions for Marketing Cloud launch

Oracle Corp. announced yesterday its vision to tie together recent acquisitions BlueKai, Compendium, Eloqua, and Responsys into the Oracle Marketing Cloud, doubling down on the busy software-as-a-service space that sees several major software

Published on: May 1st, 2014 Brian Jackson

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Published on: April 17th, 2014 Candice So

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013 is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Published on: March 31st, 2014 Brian Jackson

Marketing point solutions yielding to platforms : Constellation

It's no longer early days for social media marketing solutions as the market is beginning to trend towards platforms offered by large vendors that can aggregate many of the features seen offered by

Published on: March 18th, 2014 Brian Jackson

Oracle buys BlueKai, builds out data for its marketing platform

Oracle Corp. is buying data management platform BlueKai Inc. for an undisclosed sum, though Dan Primack of Fortune reports the amount could be around $400 million. Announcing its plans for acquiring BlueKai today,

Published on: February 24th, 2014 Candice So