Twitter rebrands marketing platform to highlight partners

Yesterday Twitter celebrated the first anniversary of its Twitter Ads API by renaming the initiative to Twitter Marketing Platform Program, reflecting the growing suite of partners involved in the program as well as

Share on LinkedIn Comment on this article Share with Google+ Published on: February 21st, 2014 Brian Jackson

Why does your start-up exist?

I work within a stone's throw of Ryerson's Digital Media Zone. As a result, I have had the chance to visit some start-ups there and even become friends with a few of the

Share on LinkedIn Comment on this article Share with Google+ Published on: October 25th, 2013 Karim Kanji

Blurring the line between editorial and advertising

By Nestor E. Arellano Over the years the line between advertising and editorial content has become murkier and murkier. The continuing exodus of print titles to the Web and mobile realm and the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 10th, 2011 Nestor Arellano

7 lessons on effectively using user generated content

Whoever said that user generated content (UGC) is free doesn't know what they're talking about, according to Kim Pittaway, Toronto-based journalist, media consultant and online content expert.Perhaps the biggest mistake of many online

Share on LinkedIn Comment on this article Share with Google+ Published on: June 9th, 2010 Nestor Arellano

Penguin creates brilliantly interactive books for Apple iPad

The murky and untested waters of e-book publishing can be hard to navigate, and many a company has been seen flailing its arms in an attempt to keep its head above water. Perhaps

Share on LinkedIn Comment on this article Share with Google+ Published on: March 11th, 2010 Serenity Caldwell

Dilbert, the DMCA and the Internet bubble video

Radiohead recently rocked the music industry by making its latest album downloadable for free, or more accurately, for "whatever fans wanted to pay." The band was lauded for ushering in a new business

Share on LinkedIn Comment on this article Share with Google+ Published on: December 14th, 2007 Johna Till Johnson