What men want, according to Microsoft Canada survey

“Know your audience” – that’s one of the most oft-repeated mantras for marketers, and one that works for a marketer in basically any industry. So to appeal to male consumers seeking to make

Share on LinkedIn Comment on this article Share with Google+ Published on: July 10th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So

Consumers prefer rewards over other kinds of in-app advertising, survey says

For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them

Share on LinkedIn Comment on this article Share with Google+ Published on: June 17th, 2014 Candice So

Google giving small businesses the power to manage their presence online

Google Inc. is launching a new, free dashboard designed for small to mid-sized businesses (SMBs), helping them get noticed online. Branded as Google My Business, the service allows SMBs to manage their presence

Share on LinkedIn Comment on this article Share with Google+ Published on: June 17th, 2014 Candice So

GetResponse launches landing page creator tool for marketers

GetResponse Inc. has branched out from its email marketing service, offering a new product that will allow marketers to build their own landing pages, no coding knowledge required. Based in Poland, the company

Share on LinkedIn Comment on this article Share with Google+ Published on: June 16th, 2014 Candice So

How Torstar Digital is making use of its data

ORLANDO – For a digital marketer, the sight of a chart or a graph showing data on how a campaign is doing is nothing new. After all, a big part of digital marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: June 11th, 2014 Candice So

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

Yahoo bringing Stream Ads feature to Canada

After unveiling its Stream Ads feature to the U.S. in April 2013, Yahoo Inc. is now bringing that feature to Canada. Yahoo Canada announced today it was unveiling ads that are “seamlessly integrated”

Share on LinkedIn Comment on this article Share with Google+ Published on: May 20th, 2014 Candice So

3 lessons for CMOs, growth-hacker style

Growth hacking - it might sound like a nefarious scheme from those inhabiting the cybersecurity underworld, but what is it actually? In a post for CMO.com, Ben Plomion writes that this "engineering-focused approach

Share on LinkedIn Comment on this article Share with Google+ Published on: April 25th, 2014 Candice So

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Candice So

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Candice So

How to talk social to an anti-social CEO

ORLANDO - You know your business has to be in social media to reach its customers. You’re all stoked about getting your CEO on Twitter to start building his legions of followers and

Share on LinkedIn Comment on this article Share with Google+ Published on: January 29th, 2014 Nestor Arellano

Q&A – Kevin Kelly, founder of Wired, at FFWD2014

Advertising and Marketing Week, also known as FFWD2014, kicked off in Toronto on Monday - and now, in 2014, much of its focus is on digital marketing and how the space has changed,

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2014 Candice So

Mobile advertising to boom next year, Gartner report says

Digital advertisers, take note – the market might look slow now, but the budget for advertising on mobile devices is going up, according to research firm Gartner Inc. Global mobile advertising spending is

Share on LinkedIn Comment on this article Share with Google+ Published on: January 21st, 2014 Candice So