How Montreal’s Valnet uses multiple ad platforms to maximize its content’s value

Montreal-based online publisher Valnet Inc. isn't exactly a household name, but chances are you're familiar with at least one of its seven imprints. Between TheSportster, entertainment- and listicle-loving news site The Richest, TV

Published on: February 9th, 2017 Eric Emin Wood

More advertisers than ever complying with IBA standards – but not all, 2016 ASC report finds

Two years after it began enforcing online interest-based advertising (IBA) standards north of the U.S., Advertising Standards Canada (ASC) is pleased with its progress, though its latest report acknowledges there remain challenges ahead.

Published on: February 8th, 2017 Eric Emin Wood

3 reasons nobody’s watching your online ads – and what you can do about it

Andrew Opala doesn't blame users who install ad blockers on their desktop or mobile devices. While fewer Canadians use ad blockers than you might think - between 17 and 24 per cent, depending

Published on: January 20th, 2017 Eric Emin Wood

Google and Facebook receive almost two thirds of online ad revenue, study finds

When it comes to Internet advertising in Canada, it would appear that two of Silicon Valley's biggest names control most of the table, leaving Canadian companies to fight over the scraps. That's according

Published on: November 22nd, 2016 Eric Emin Wood

ScribbleLive shares 3 steps to improve your digital content marketing strategy

Today's marketers need to focus their efforts on reaching consumers at every stage of the digital journey, from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising,

Published on: March 28th, 2016 Eric Emin Wood

Online video advertising on the rise in Canada: agency survey

Advertising with online video in Canada is finally catching up with the amount of content consumed by Canadians, and it's being bought programmatically more often, according to a study from BrightRoll and the

Published on: May 28th, 2015 Brian Jackson

Kabuk helping doctors, lawyers, and dentists with drumming up new clients

Four years ago, Asha Soares’ grandmother fell ill, starting a wave of visits, appointments, and consultations with doctors and specialists. It was a difficult and worrying time, not least because her family was

Published on: December 10th, 2014 Candice So

Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Published on: December 1st, 2014 Candice So

If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Published on: November 21st, 2014 Candice So

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Published on: November 18th, 2014 Candice So

Retailers give individual shoppers different prices

When you go online and check out the various online bazaars displaying their wares, what you may not know is e-retailers sometimes 'personalize' their pricing. That means person X might get a different

Published on: November 11th, 2014 Candice So

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Published on: September 26th, 2014 Candice So

5 tips for optimizing – and kicking ‘best practices’ to the curb

It’s a difficult balance to strike – whenever ‘best practices’ come up, it’s hard for marketers to upset the status quo and say they want to try something new. But the concept of

Published on: September 22nd, 2014 Candice So

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Published on: August 18th, 2014 Candice So