Two years after it began enforcing online interest-based advertising (IBA) standards north of the U.S., Advertising Standards Canada (ASC) is pleased with its progress, though its latest report acknowledges there remain challenges ahead.
When it comes to Internet advertising in Canada, it would appear that two of Silicon Valley's biggest names control most of the table, leaving Canadian companies to fight over the scraps. That's according
Today's marketers need to focus their efforts on reaching consumers at every stage of the digital journey, from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising,
Advertising with online video in Canada is finally catching up with the amount of content consumed by Canadians, and it's being bought programmatically more often, according to a study from BrightRoll and the
Four years ago, Asha Soares’ grandmother fell ill, starting a wave of visits, appointments, and consultations with doctors and specialists. It was a difficult and worrying time, not least because her family was
Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other
When you go online and check out the various online bazaars displaying their wares, what you may not know is e-retailers sometimes 'personalize' their pricing. That means person X might get a different