Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Share on LinkedIn Comment on this article Share with Google+ Published on: December 1st, 2014 Candice So

If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Candice So

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So

Retailers give individual shoppers different prices

When you go online and check out the various online bazaars displaying their wares, what you may not know is e-retailers sometimes 'personalize' their pricing. That means person X might get a different

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Candice So

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Candice So

5 tips for optimizing – and kicking ‘best practices’ to the curb

It’s a difficult balance to strike – whenever ‘best practices’ come up, it’s hard for marketers to upset the status quo and say they want to try something new. But the concept of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

What men want, according to Microsoft Canada survey

“Know your audience” – that’s one of the most oft-repeated mantras for marketers, and one that works for a marketer in basically any industry. So to appeal to male consumers seeking to make

Share on LinkedIn Comment on this article Share with Google+ Published on: July 10th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So

Consumers prefer rewards over other kinds of in-app advertising, survey says

For marketers who are thinking about an alternative to displaying banner ads on mobile devices, here’s some food for thought: Giving consumers rewards right at the height of their happiness might make them

Share on LinkedIn Comment on this article Share with Google+ Published on: June 17th, 2014 Candice So

Google giving small businesses the power to manage their presence online

Google Inc. is launching a new, free dashboard designed for small to mid-sized businesses (SMBs), helping them get noticed online. Branded as Google My Business, the service allows SMBs to manage their presence

Share on LinkedIn Comment on this article Share with Google+ Published on: June 17th, 2014 Candice So

GetResponse launches landing page creator tool for marketers

GetResponse Inc. has branched out from its email marketing service, offering a new product that will allow marketers to build their own landing pages, no coding knowledge required. Based in Poland, the company

Share on LinkedIn Comment on this article Share with Google+ Published on: June 16th, 2014 Candice So

How Torstar Digital is making use of its data

ORLANDO – For a digital marketer, the sight of a chart or a graph showing data on how a campaign is doing is nothing new. After all, a big part of digital marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: June 11th, 2014 Candice So

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So