Hashtag Trending – CCleaner and Vevo hacked, marketers hate Apple’s new ad blocking feature

A system maintenance app has been used to distribute malware. MTV’s digital offspring has had more than three terabytes of data stolen. And advertisers say Apple’s new iOS 11 ad blocking feature will

Published on: September 19th, 2017 Eric Emin Wood

Joy is bad for business, and other insights from Unbounce’s deep dive into consumer emotions

Joy might be the ideal emotion to spread in real life, but when it comes to advertising it can actually be a detriment, according to a report by Vancouver-based Unbounce. Back in March,

Published on: June 9th, 2017 Eric Emin Wood

Unbounce is on a quest to rehabilitate the pop-up

Oli Gardner knows what you’re thinking. Hear him out. The co-founder of Vancouver-based marketing service provider Unbounce believes that when used properly, the much-maligned pop-up can be of equal or greater benefit to

Published on: June 8th, 2017 Eric Emin Wood

Automatically send messages when your consumers are listening with Act-On’s newest release

Customers are probably more likely to consider a hotel discount if they're looking up attractions in another city, or be tempted by a dinner coupon when searching for nearby restaurants - so why

Published on: March 6th, 2017 Eric Emin Wood

How Montreal’s Valnet uses multiple ad platforms to maximize its content’s value

Montreal-based online publisher Valnet Inc. isn't exactly a household name, but chances are you're familiar with at least one of its seven imprints. Between TheSportster, entertainment- and listicle-loving news site The Richest, TV

Published on: February 9th, 2017 Eric Emin Wood

More advertisers than ever complying with IBA standards – but not all, 2016 ASC report finds

Two years after it began enforcing online interest-based advertising (IBA) standards north of the U.S., Advertising Standards Canada (ASC) is pleased with its progress, though its latest report acknowledges there remain challenges ahead.

Published on: February 8th, 2017 Eric Emin Wood

3 reasons nobody’s watching your online ads – and what you can do about it

Andrew Opala doesn't blame users who install ad blockers on their desktop or mobile devices. While fewer Canadians use ad blockers than you might think - between 17 and 24 per cent, depending

Published on: January 20th, 2017 Eric Emin Wood

Google and Facebook receive almost two thirds of online ad revenue, study finds

When it comes to Internet advertising in Canada, it would appear that two of Silicon Valley's biggest names control most of the table, leaving Canadian companies to fight over the scraps. That's according

Published on: November 22nd, 2016 Eric Emin Wood

ScribbleLive shares 3 steps to improve your digital content marketing strategy

Today's marketers need to focus their efforts on reaching consumers at every stage of the digital journey, from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising,

Published on: March 28th, 2016 Eric Emin Wood

Online video advertising on the rise in Canada: agency survey

Advertising with online video in Canada is finally catching up with the amount of content consumed by Canadians, and it's being bought programmatically more often, according to a study from BrightRoll and the

Published on: May 28th, 2015 Brian Jackson

Kabuk helping doctors, lawyers, and dentists with drumming up new clients

Four years ago, Asha Soares’ grandmother fell ill, starting a wave of visits, appointments, and consultations with doctors and specialists. It was a difficult and worrying time, not least because her family was

Published on: December 10th, 2014 Candice So

Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Published on: December 1st, 2014 Candice So

If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Published on: November 21st, 2014 Candice So

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Published on: November 18th, 2014 Candice So