What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,
Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn’t stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at
Android TV is poised to bring the mobile industry more firmly into the living room of mainstream electronics consumers. The new Android platform is slated to be incorporated by original equipment manufacturers into
Chris Thierry is the founder and president of ETeleSolv. Based in Montreal, ETeleSolv is a provider of technology expense management software, as well as expertise in telecom management, e-procurement, e-commerce, and supply chain
Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.
Businesses – from the smallest one person consultancy to large multinational corporations – spend bundles of cash each year on IT and telecommunications. Often, considerable time and effort goes into sorting through and