A new survey of more than 250 U.S. marketing leaders by Beaverton, Oregon-based SaaS provider Act-On Software has discovered that despite the industry hype for demand generation, 37 per cent of marketers are
Act-On Software is going big with its marketing automation platform for small and medium-sized businesses, launching a new version designed to meet the needs of larger enterprise customers. Act-On for Enterprise is meant
What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,
Users of Act-On Software's marketing automation suite will now be able to tap their data for insights and possible predictive forecasting with the launch of Act-On Data Studio on Tuesday, the Beaverton, Ore.-based
A new report from 451 Research indicates increasing spending on marketing automation and enterprise collaboration/social has the global social business applications market set to more than double by the end of 2019. The
San Francisco-based Salesforce Inc. is rolling out more marketing automation features for its B2B customers, putting its acquisition of Atlanta-based Pardot to use with a couple of new tools for marketers and sales
The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's
Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.