San Francisco-based Salesforce Inc. is rolling out more marketing automation features for its B2B customers, putting its acquisition of Atlanta-based Pardot to use with a couple of new tools for marketers and sales
The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's
Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.
HootSuite Inc., the social platform dashboard for marketers using Twitter, Facebook, LinkedIn, Google+, and other social networks, has added yet another integration to its App Directory. This time, it’s with Marketo Inc., a
Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be
Customer relationship management systems (CRM) are at the heart of a company’s commercial activities and are an essential tool in the implementation of its products. CRMs contain your database, or marketing intelligence; it’s