IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Share on LinkedIn Comment on this article Share with Google+ Published on: April 11th, 2014 Candice So

HootSuite adds Marketo to its app directory

HootSuite Inc., the social platform dashboard for marketers using Twitter, Facebook, LinkedIn, Google+, and other social networks, has added yet another integration to its App Directory. This time, it’s with Marketo Inc., a

Share on LinkedIn Comment on this article Share with Google+ Published on: April 3rd, 2014 Candice So

Marketo rolls out automated email system for marketers

Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be

Share on LinkedIn Comment on this article Share with Google+ Published on: October 18th, 2013 Candice So

Setting up a CRM: from marketing to IT

Customer relationship management systems (CRM) are at the heart of a company’s commercial activities and are an essential tool in the implementation of its products. CRMs contain your database, or marketing intelligence; it’s

Share on LinkedIn Comment on this article Share with Google+ Published on: September 18th, 2013 David Chabot