Latest Act-On release doubles down on integration with Microsoft ecosystem

Act-On Software has hitched its wagon to Microsoft Corp.'s horses. With its latest release, the Portland, Ore.-based marketing automation software developer is betting that enterprise users of the latter's Dynamics CRM, Power BI,

Published on: October 13th, 2016 Eric Emin Wood

Ottawa-based Accel combines marketing automation, A/B testing with new SalesRev service

Any digital marketer worth their salt is constantly pursuing conversion optimization, with many utilizing marketing automation tools and A/B testing along the way, but Ottawa-based entrepreneurs John Rau and Keith McGibbon noticed there

Published on: August 24th, 2016 Eric Emin Wood

3 equations to help solve your conversion marketing problems

When he's on stage he wears a kilt, and when he sleeps he dreams about a future where all your conversion marketing problems are solved by a robot - but until then, Unbounce

Published on: June 23rd, 2016 Brian Jackson

Balance, not demand generation, key to successful marketing: Act-On

A new survey of more than 250 U.S. marketing leaders by Beaverton, Oregon-based SaaS provider Act-On Software has discovered that despite the industry hype for demand generation, 37 per cent of marketers are

Published on: April 18th, 2016 Eric Emin Wood

Eight marketing automation vendors compared by R2i Research

Marketing professionals have a growing number of marketing automation platforms to choose from, and the choices can be a bit overwhelming – a new comparison report and tool may help. R2i Research has

Published on: October 13th, 2015 Jeff Jedras

Act-On brings its marketing automation platform to the enterprise

Act-On Software is going big with its marketing automation platform for small and medium-sized businesses, launching a new version designed to meet the needs of larger enterprise customers. Act-On for Enterprise is meant

Published on: September 9th, 2015 Jeff Jedras

Effective digital marketing begins with one view of the customer

A house is only as solid as the foundation it’s built on. And in the world of digital marketing, the foundation a marketing automation platform is built on is data. Customers increasingly expect

Published on: July 27th, 2015 Jeff Jedras

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,

Published on: June 25th, 2015 Tamer Marzouk

Why you may be understating your mobile conversions by 50 per cent

It’s not as sexy as e-commerce, but sometimes a person just needs to make a call with their mobile phone and talk to a real person. And if your marketing department doesn’t track

Published on: June 24th, 2015 Jeff Jedras

Marketing automation: The right message, right people, right time

TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can

Published on: June 17th, 2015 Jeff Jedras

Act-On Data Studio frees data from automation platform

Users of Act-On Software's marketing automation suite will now be able to tap their data for insights and possible predictive forecasting with the launch of Act-On Data Studio on Tuesday, the Beaverton, Ore.-based

Published on: June 2nd, 2015 Brian Jackson

Marketing automation, enterprise collaboration spending poised for growth

A new report from 451 Research indicates increasing spending on marketing automation and enterprise collaboration/social has the global social business applications market set to more than double by the end of 2019. The

Published on: May 11th, 2015 Jeff Jedras

Salesforce Pardot update powers up marketing automation

San Francisco-based Salesforce Inc. is rolling out more marketing automation features for its B2B customers, putting its acquisition of Atlanta-based Pardot to use with a couple of new tools for marketers and sales

Published on: April 9th, 2015 Brian Jackson

3 simple examples of marketing automation

The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's

Published on: August 13th, 2014 Brian Jackson