Effective digital marketing begins with one view of the customer

A house is only as solid as the foundation it’s built on. And in the world of digital marketing, the foundation a marketing automation platform is built on is data. Customers increasingly expect

Published on: July 27th, 2015 Jeff Jedras

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,

Published on: June 25th, 2015 Tamer Marzouk

Why you may be understating your mobile conversions by 50 per cent

It’s not as sexy as e-commerce, but sometimes a person just needs to make a call with their mobile phone and talk to a real person. And if your marketing department doesn’t track

Published on: June 24th, 2015 Jeff Jedras

Marketing automation: The right message, right people, right time

TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can

Published on: June 17th, 2015 Jeff Jedras

Act-On Data Studio frees data from automation platform

Users of Act-On Software's marketing automation suite will now be able to tap their data for insights and possible predictive forecasting with the launch of Act-On Data Studio on Tuesday, the Beaverton, Ore.-based

Published on: June 2nd, 2015 Brian Jackson

Marketing automation, enterprise collaboration spending poised for growth

A new report from 451 Research indicates increasing spending on marketing automation and enterprise collaboration/social has the global social business applications market set to more than double by the end of 2019. The

Published on: May 11th, 2015 Jeff Jedras

Salesforce Pardot update powers up marketing automation

San Francisco-based Salesforce Inc. is rolling out more marketing automation features for its B2B customers, putting its acquisition of Atlanta-based Pardot to use with a couple of new tools for marketers and sales

Published on: April 9th, 2015 Brian Jackson

3 simple examples of marketing automation

The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's

Published on: August 13th, 2014 Brian Jackson

Loblaws’ digital PC Plus loyalty program expected to add ‘hundreds of millions’ in revenue

Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.

Published on: August 12th, 2014 Brian Jackson

Vancouver marketing team recruits advocate ‘A-team’ to drive referrals

When James Thomas, the chief marketing officer at Vancouver-based Allocadia Software Inc. has a problem... and no one else can help... he can turn to... if he can find them... his A-team! Except

Published on: May 6th, 2014 Brian Jackson

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So

HootSuite adds Marketo to its app directory

HootSuite Inc., the social platform dashboard for marketers using Twitter, Facebook, LinkedIn, Google+, and other social networks, has added yet another integration to its App Directory. This time, it’s with Marketo Inc., a

Published on: April 3rd, 2014 Candice So

Marketo rolls out automated email system for marketers

Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be

Published on: October 18th, 2013 Candice So