Vancouver marketing team recruits advocate ‘A-team’ to drive referrals

When James Thomas, the chief marketing officer at Vancouver-based Allocadia Software Inc. has a problem... and no one else can help... he can turn to... if he can find them... his A-team! Except

Share on LinkedIn Comment on this article Share with Google+ Published on: May 6th, 2014 Brian Jackson

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

Influitive launches ‘Maven’ mobile app for brand influencers

Got a few seconds to kill? If you've got six, then it's enough time to Vine. If you have the luxury of 15 seconds to yourself, then you can make an Instagram video.

Share on LinkedIn Comment on this article Share with Google+ Published on: June 25th, 2013 Brian Jackson

Toronto social marketing firms merge after ‘divine intervention’

Two Toronto-based social software startups are merging after Influitive Corp. announced its acquisition of Engagio yesterday, but the teams have already been working together for nearly two weeks, according to the founders.Influitive offers

Share on LinkedIn Comment on this article Share with Google+ Published on: February 6th, 2013 Brian Jackson

Influitive announces $7.3 million funding round

A Toronto-based startup firm that helps companies turn happy customers into marketing advocates has raised a $7.3 million Series A round of funding.Influitive, also co-headquartered in San Francisco, announced yesterday it closed the

Share on LinkedIn Comment on this article Share with Google+ Published on: December 18th, 2012 Brian Jackson

Influitive showcases social marketing at Dreamforce launch

Influitive founder Mark Organ knows the power of peer recommendations – that's why he's seeded the show floor at San Francisco's Dreamforce conference with happy users of his new software as it debuts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 20th, 2012 Brian Jackson

Influitive raises $3.75 million fund to fuel AdvocateHub

Toronto-based Influitive Inc., a startup firm that allows businesses to use their customer advocates as a marketing resource, has raised $3.75 million in a seed round of financing, it announced today. There are

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2012 ITBusiness Staff