OTTAWA -- You know the digital era has fully arrived when even Sandy McTire, the Scottish icon that's appeared on Canadian Tire's paper money since 1961, is adopting mobile payments. On Tuesday, Canadian
Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.
Newsflash - the avenues and methods of marketing may be changing, but what isn't changing is the fundamentals behind it. At least, that's what William Mougayar of StartupManagement.org is saying. He writes right
As more than half of Canadians now carry around a smartphone in their pocket, many retailers have bemoaned the accompanying trend of "showrooming" - or checking out merchandise in a physical store, only
Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory
A new Toronto-based social networking app is looking to create stronger bonds between local businesses and their regular customers. Strum, founded by former head of strategy and development for Bell parent firm BCE