Canadians’ love of loyalty rewards is swayed most by this digital channel

Canadians love their loyalty programs, and digital channels are a favourite method to learn how to eke the most value out of those Air Miles, PC Points, and the like, according to a

Published on: March 31st, 2015 Brian Jackson

It’s a bad idea to make marketing solely responsible for customer experience

Companies that rely on marketing or another sole department to take care of customer experience are not only less effective on executing, but often end up spending more money on it, according to

Published on: January 7th, 2015 Brian Jackson

Is UGO Canada’s answer to Apple Pay?

If I were to guess what was in your pockets in right now and without knowing who you are, I'd start with two items - a smartphone, and a wallet. Most of us

Published on: November 24th, 2014 Brian Jackson

Consumers will share data, but for a price: Aimia

Despite their fears around data breaches, consumers are willing to trade much of their personal data if it gets them something in return, a new survey has found. In a new report called

Published on: November 4th, 2014 Candice So

Canadian Tire money enters era of mobile payments

OTTAWA -- You know the digital era has fully arrived when even Sandy McTire, the Scottish icon that's appeared on Canadian Tire's paper money since 1961, is adopting mobile payments. On Tuesday, Canadian

Published on: October 29th, 2014 Brian Jackson

Loblaws’ digital PC Plus loyalty program expected to add ‘hundreds of millions’ in revenue

Since Loblaw Companies Ltd. first introduced personalized coupon offers to its shoppers via mobile app delivery, it has seen response rates to its coupons double, according to an analyst familiar with the project.

Published on: August 12th, 2014 Brian Jackson

How to get the most out of your hashtags

Hashtags might be a great way to get some conversation going around the online watercooler - if there is such a thing - but it's easy to forget they're a public thing, open

Published on: August 6th, 2014 Candice So

Slyce and PDN allow shoppers to snap pics, find deals, and do groceries

The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone

Published on: July 24th, 2014 Candice So

Juggling security and marketing: Q & A with Phil Umrysh of LoyaltyOne

Phil Umrysh has a unique job. As the director of information security and compliance at LoyaltyOne Inc., he’s the head of security in a company focused on marketing – and that puts him

Published on: June 13th, 2014 Candice So

Thirdshelf’s luxury shopping experience of the future

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 17th, 2014 Candice So

How you can use big data to answer the big questions

Big data might be a flashy industry watchword, but marketers can make use of it in practical ways – that is, if they pay attention to the “signals of demand.” At least, that’s

Published on: October 25th, 2013 Candice So

Stick to the basics of marketing, even online

Newsflash - the avenues and methods of marketing may be changing, but what isn't changing is the fundamentals behind it. At least, that's what William Mougayar of StartupManagement.org is saying. He writes right

Published on: September 17th, 2013 Candice So

‘Showrooming’ can be defeated by bricks-and-mortar retailers: report

As more than half of Canadians now carry around a smartphone in their pocket, many retailers have bemoaned the accompanying trend of "showrooming" - or checking out merchandise in a physical store, only

Published on: September 12th, 2013 Brian Jackson

Elevator Pitch: Qoints – how success is measured

Qoints is a startup involved with the fourth cohort at Toronto-based accelerator Incubes and it wants to help brands understand and measure the success of digital campaigns. Qoints co-founders Harris Maxwell and Cory

Published on: July 18th, 2013 Brian Jackson