How location-based data tells you where your customers are, where they’ve been, and where they’re headed next

The next time you walk by your favourite store, you may get some kind of message from it, running down its latest deals. Or you might get an ad from its competitor across

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2014 Candice So

ExtendTV brings programmatic ad buying to local businesses

For most marketers, programmatic ad buying is a relatively new advertising method. The idea of going out and bidding on targeted ad slots in real-time is tempting, but it’s not one every marketer

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2014 Candice So

Slyce and PDN allow shoppers to snap pics, find deals, and do groceries

The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

MIT researchers built a data protector that still lets you use your apps

Giving away personal data in exchange for services can be a heavy trade-off. On one hand, it seems obvious - just be careful about who you give your data to and what you

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

Consumers want to see value in exchange for mobile tracking: study

Ask consumers if you can track them in the retail environment and they might quip a phrase from Jerry Maguire in response: "Show me the money." At least that's what a PunchTab study

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Brian Jackson

How the best marketers optimize their campaigns

If marketers want to succeed at attracting customers and generating sales, they need to optimize, according to a new survey from Adobe Systems Inc. In a survey of about 1,000 marketers from North

Share on LinkedIn Comment on this article Share with Google+ Published on: June 3rd, 2014 Candice So

Apple’s WWDC keynote: What marketers should watch for

Apple Inc.'s annual gathering of thousands of developers in San Francisco for its Worldwide Developer's Conference (WWDC) is also one of the most-watched and most-talked about events and the tech events calendar. Apple,

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Brian Jackson

iBeacon: Apple’s stealth technology nears breakthrough in location-based marketing area

When Apple Inc. launches something, it's not usually a quiet affair. A typical launch-day event for a new iPhone, iPad, or MacBook will see San Francisco's Yuerba Buena Gardens packed with media live

Share on LinkedIn Comment on this article Share with Google+ Published on: April 22nd, 2014 Brian Jackson

#FollowFriday – privacy laws, e-commerce, and geolocation marketing

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button.   A handy redline of PIPEDA showing

Share on LinkedIn Comment on this article Share with Google+ Published on: April 10th, 2014 Candice So

Marketers more open to personalized offers than average consumer

Marketers are drinking their own Kool-Aid when it comes to wanting personalized offers, but the average consumer is less likely to care about receiving marketing messages tailored to their needs and interests, according

Share on LinkedIn Comment on this article Share with Google+ Published on: April 7th, 2014 Brian Jackson

Google Street View, brought indoors

When Google Inc. first brought Street View to its Maps service in 2007, it was a novelty. By now, most people are familiar with Google Street View, where users can go to Google

Share on LinkedIn Comment on this article Share with Google+ Published on: February 4th, 2014 Candice So

6 tech predictions for 2014 – apps, the cloud, and telecommuting

In 2013, we watched as Twitter went public, Netflix’s original series House of Cards won an Emmy, Tumblr was purchased for $1-billion and consumers overwhelmingly favoured smartphones and tablets over PCs. Here’s what

Share on LinkedIn Comment on this article Share with Google+ Published on: December 24th, 2013 Shawn Freeman

5 social media predictions from HootSuite

If you're not on social media, you're missing out - at least, that's what Ryan Holmes, CEO of Vancouver's HootSuite Media Inc., is predicting for next year. HootSuite, which raised about $165 million

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2013 Candice So

Three tips for smart digital marketing

When it comes to digital marketing, there’s a lot more to it than just posting on Facebook, tweeting via Twitter, or shooting creative videos for YouTube. There is a whole slew of creative

Share on LinkedIn Comment on this article Share with Google+ Published on: October 22nd, 2013 Candice So