3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Share on LinkedIn Comment on this article Share with Google+ Published on: September 2nd, 2014 Candice So

Rolotune launches social network for privacy-conscious job seekers

If you’ve ever looked for a new job online, you’ve probably heard LinkedIn is one of the best places to go hunting. Still, there’s always the concern your boss might see you’ve been

Share on LinkedIn Comment on this article Share with Google+ Published on: August 28th, 2014 Candice So

10 tips for compelling LinkedIn page updates

If you make a LinkedIn post to your company page and there's no one there to read it, does it still make a sound? That's the premise posed by Jaime Pham, content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Brian Jackson

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

LinkedIn launches tool marrying sales and social media

LinkedIn has launched its latest tool for sales professionals – Sales Navigator, which aims to help sellers reach buyers through the social network. What’s interesting about Sales Navigator is that it’s being branded

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2014 Candice So

How to optimize images for Twitter

When it comes to crafting social messages for a brand, some of the best ways to get attention involve elaborate campaigns and witty repartees. But what's often overlooked are images - especially the

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Do’s and don’ts for social media marketers

It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After

Share on LinkedIn Comment on this article Share with Google+ Published on: May 12th, 2014 Brian Jackson

How the Toronto Raptors’ marketing team used social media during Game 7

One of the greatest strengths of social media is its ability to gauge public sentiment. For marketers, that can be invaluable. Want to know what people thought of your conference, or what they

Share on LinkedIn Comment on this article Share with Google+ Published on: May 9th, 2014 Brian Jackson

HootSuite giving users business insights with uberVU Boards

HootSuite Inc., the Vancouver-based social media platform, has announcing another integration into its App Directory this week - this time with one of its own acquisitions. After scooping up social analytics platform uberVU

Share on LinkedIn Comment on this article Share with Google+ Published on: May 2nd, 2014 Candice So