LinkedIn the social platform of choice for B2B marketers: survey

Business to business marketers may spend a lot of time on Facebook, but ask them what platform is the most important to their business and LinkedIn is actually the clear winner. According to

Published on: July 3rd, 2015 Jeff Jedras

Get in front of prospects earlier in the pipeline with social selling

TORONTO – By the time potential customers reach out to you directly, they’re already pretty far down the sales funnel. If you want an edge, you need to use new tools to get

Published on: June 17th, 2015 Jeff Jedras

The educational case for social media in the workplace

Countering the movement from many companies to rule out social media like Facebook and LinkedIn on company time comes a school of thought that says "don't ban it; use it to your own

Published on: May 29th, 2015 Roz Bahrami

Sorry, Dolly: Working 9-5 is not the way Canadians want to make a living

A new study from LinkedIn reveals some interesting trends when it comes to job interview honesty, preferred work perks and dress codes in modern Canadian offices. According to LinkedIn’s New Norms @Work study,

Published on: May 4th, 2015 Jeff Jedras

LinkedIn gets into the lead generation business with Lead Accelerator

LinkedIn wants to be your link to leads. The career-focused social network is expanding its marketing solutions portfolio with a new tool focused on lead generation. It’s the latest step by LinkedIn to

Published on: March 20th, 2015 Jeff Jedras

It’s 6 o’clock, do you know where your tweets are?

You might read a tweet in about one second, but often the scribe that crafted that perfect 140-character gem has spent much more time writing it. With so much effort going into one

Published on: February 5th, 2015 Brian Jackson

10 overused words you’ll want to cut from your LinkedIn profile

Creative, motivated, and of course - passionate - if this sounds like you, great! Unfortunately, it probably sounds like everyone else, too. On Wednesday, LinkedIn released its list of the top 10 most

Published on: January 21st, 2015 Candice So

Will fake profiles be the death of LinkedIn?

Why do they do it? Who is behind these fake profiles on LinkedIn? I've seen a lot more of them recently. Many of you might not have even noticed. Why do I say

Published on: January 9th, 2015 Jim Love

Not posting your job opportunities on social media? You may be missing out on awesome employees

If you’re not using social media to find your next hire, you might be missing out on some really great talent. That’s the finding of a new report from recruiting firm Hays Canada,

Published on: November 20th, 2014 Candice So

Facebook gaining more dominance in social traffic share

Social media sites are becoming more important for driving how people view online content, according to a new study by Search Engine Journal. The top eight social media sites account for driving almost

Published on: November 7th, 2014 Brian Jackson

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Published on: October 16th, 2014 Candice So

Crowdlinker’s tool treats social media as a ‘basic need’

When Crowdlinker Inc.’s developers began building their social media tool, they did what a lot of startup founders do when their current tools aren’t working - they just built something new. Housed in Ryerson’s

Published on: October 15th, 2014 Candice So

Market on LinkedIn discussion groups without looking spammy

LinkedIn discussion groups serve as potentially great networking hubs, connecting professionals in the business-to-business space around common interests and goals with an easy-to-use social network that includes emailed notifications and post summaries. But

Published on: September 25th, 2014 Brian Jackson

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Published on: September 22nd, 2014 Candice So