PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Do’s and don’ts for social media marketers

It's one thing to do digital marketing for an up-and-coming company, but it's another thing entirely to manage the online marketing efforts for an iconic brand that is almost 150 years old. After

Share on LinkedIn Comment on this article Share with Google+ Published on: May 12th, 2014 ITBusiness Staff

How the Toronto Raptors’ marketing team used social media during Game 7

One of the greatest strengths of social media is its ability to gauge public sentiment. For marketers, that can be invaluable. Want to know what people thought of your conference, or what they

Share on LinkedIn Comment on this article Share with Google+ Published on: May 9th, 2014 ITBusiness Staff

HootSuite giving users business insights with uberVU Boards

HootSuite Inc., the Vancouver-based social media platform, has announcing another integration into its App Directory this week - this time with one of its own acquisitions. After scooping up social analytics platform uberVU

Share on LinkedIn Comment on this article Share with Google+ Published on: May 2nd, 2014 Candice So

HootSuite adds Marketo to its app directory

HootSuite Inc., the social platform dashboard for marketers using Twitter, Facebook, LinkedIn, Google+, and other social networks, has added yet another integration to its App Directory. This time, it’s with Marketo Inc., a

Share on LinkedIn Comment on this article Share with Google+ Published on: April 3rd, 2014 Candice So

HootSuite acquires social analytics firm uberVU

Vancouver-based social media dashboard firm HootSuite Media Inc. has acquired Cambridge, Mass.-based social analytics firm uberVU, the firm announced this morning. HootSuite's dashboard offers digital marketing managers easy access to various social media

Share on LinkedIn Comment on this article Share with Google+ Published on: January 22nd, 2014 Brian Jackson

The most overused words on LinkedIn in 2013

Most people would agree being “responsible” is a good thing - but if you want your next employer to notice you, keep that off your LinkedIn profile. LinkedIn, the social networking site for

Share on LinkedIn Comment on this article Share with Google+ Published on: December 23rd, 2013 Candice So

Major tech brands form coalition in response to PRISM leaks

In the wake of government surveillance programs leaked by National Securities Agency (NSA) contractor Edward Snowden, major tech industry firms are forming a coalition and calling on governments worldwide - starting with the

Share on LinkedIn Comment on this article Share with Google+ Published on: December 9th, 2013 Brian Jackson

Daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships.  While many are hoping for

Share on LinkedIn Comment on this article Share with Google+ Published on: November 22nd, 2013 Brian Clendenin

What we learned from running our Twitter chats

With hashtag-based chats cropping up everywhere you look in the Twitterverse, now seems like a good time to talk about how you can moderate a Twitter chat to help you build your brand

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2013 Candice So

How to evaluate your social media brand beyond the numbers

Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2013 Brian Jackson