Facebook gaining more dominance in social traffic share

Social media sites are becoming more important for driving how people view online content, according to a new study by Search Engine Journal. The top eight social media sites account for driving almost

Share on LinkedIn Comment on this article Share with Google+ Published on: November 7th, 2014 Brian Jackson

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Share on LinkedIn Comment on this article Share with Google+ Published on: October 16th, 2014 Candice So

Crowdlinker’s tool treats social media as a ‘basic need’

When Crowdlinker Inc.’s developers began building their social media tool, they did what a lot of startup founders do when their current tools aren’t working - they just built something new. Housed in Ryerson’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2014 Candice So

Market on LinkedIn discussion groups without looking spammy

LinkedIn discussion groups serve as potentially great networking hubs, connecting professionals in the business-to-business space around common interests and goals with an easy-to-use social network that includes emailed notifications and post summaries. But

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Brian Jackson

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Share on LinkedIn Comment on this article Share with Google+ Published on: September 2nd, 2014 Candice So

Rolotune launches social network for privacy-conscious job seekers

If you’ve ever looked for a new job online, you’ve probably heard LinkedIn is one of the best places to go hunting. Still, there’s always the concern your boss might see you’ve been

Share on LinkedIn Comment on this article Share with Google+ Published on: August 28th, 2014 Candice So

10 tips for compelling LinkedIn page updates

If you make a LinkedIn post to your company page and there's no one there to read it, does it still make a sound? That's the premise posed by Jaime Pham, content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Brian Jackson

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

LinkedIn launches tool marrying sales and social media

LinkedIn has launched its latest tool for sales professionals – Sales Navigator, which aims to help sellers reach buyers through the social network. What’s interesting about Sales Navigator is that it’s being branded

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2014 Candice So

How to optimize images for Twitter

When it comes to crafting social messages for a brand, some of the best ways to get attention involve elaborate campaigns and witty repartees. But what's often overlooked are images - especially the

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So